iSmell

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Advertisers Go for the Nose
 Advertisers Go for the Nose 

Advertisers Go for the Nose

It's not just perfume in magazines anymore

(Newser) - If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our emotions, and chemists can synthesize...

Top 10 Tech Toys That Flopped
Top 10 Tech Toys That Flopped

Top 10 Tech Toys That Flopped

New technologies that were ballyhooed, but didn't live up to their hype

(Newser) -
  1. CueCat: A cat-shaped device that would scan magazine barcodes and send you to corresponding websites. No one bit.
  2. DigiScent's iSmell: Sending scents across the internet turned out to be a stinky idea.
  3. DIVX: A special system to play DVDs that destruct after one viewing. Obviously a keeper.
  4. E-books: If
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