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October 6, 2008 1:47:00 PM CDT

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Stories related to: Aquafina

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2 Stories

  • June 2008

    • Marketing Coup: Just Add Water

      Washington Post  |  Jun 30, 08 10:01 AM CDT

      Marketing Coup: Just Add Water

      (Newser) - A commodity that's widely available practically free is also on sale for thousands of times the actual cost, repackaged as a luxury item. It's transported around the country and even across the world, generating untold volumes of CO2. It's water, of course. The Washington Post looks at a marketing effort that has Americans paying top dollar for repackaged tap water—and the emerging backlash. More »

      Tags

      marketing  • water  • drinking water  • tap water  • Aquafina

  • July 2007

    • Aquafina Is Tap Water

      Reuters  |  Jul 27, 07 11:18 AM CDT

      Aquafina Is Tap Water

      (Newser) - Pepsi has agreed to reveal the source of its Aquafina brand of bottled water on the label: the tap. In response to a backlash against the bottled water industry, the company will add the words "public water source" to each bottle, Reuters reports. Like Coke's Dasani, Aquafina is a purified water from public reservoirs. More »

      Tags

      Pepsi  • Coca Cola  • bottled water  • Aquafina

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