Chip Bergh

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Levi's CEO: No Need to Wash Your Jeans
 Levi's CEO: No Need 
 to Wash Your Jeans 
IN CASE YOU MISSED IT

Levi's CEO: No Need to Wash Your Jeans

Chip Bergh says he practices what he preaches

(Newser) - How often do you chuck your jeans in the laundry? If it's more than once a year, the CEO of Levi's thinks you're doing it wrong. At a green-themed conference sponsored by Fortune , Chip Bergh said he practices what he preaches. "These jeans have yet to...

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