12 Stories

Get Ready for Massive Leno PR Blitz

Get ready for Leno to be everywhere you look

(Newser) - Get ready for Jay—lots and lots of Jay. Though nearly 80% of viewers are aware that the Jay Leno Show is on the horizon, NBC is going to beat you over the head until you're drooling for its 10pm venture, the New York Times reports. A 24-hour webcam has... More »

Arena Football Team Rescinds Offer to Vick

Owner disapproves of publicity stunt

(Newser) - The owner of an arena football team has rescinded an offer to Michael Vick, the Albany Times Union reports. "Can you imagine him playing for $200 a week?” asked the owner of the Albany Firebirds. The Af2 team generated plenty of buzz when it announced the offer, but owner... More »

Octuplet Mom Rules Out Reality Show

Another PR firm cuts ties, former publicist speaks out

(Newser) - Is a reality show in octu-mom Nadya Suleman’s future? “No, I think that's exploitation of my kids,” she told TMZ. Good thing that's her attitude, because yet another PR firm has denied having ties with the mother of 14, reports Access Hollywood. The president of Ambassador Agency,... More »

Oscar Campaign for Ledger Is a Tough Balancing Act

(Newser) - Warner Bros. is tiptoeing around the possible Oscar nomination for Heath Ledger, the late star of Dark Knight, writes Rachel Abramowitz in the Los Angeles Times. Hollywood insiders contend that a nod for Ledger is almost certain, but the studio must tread the line between boosting his chances and exploiting... More »

Jolie Photo Deal Hinged on Positive Coverage

Star's 'editorial plan' part of careful campaign to mold public image

(Newser) - Angelina Jolie wanted more than mere millions of dollars for the first photos of herself  and her new twins, the New York Times reports. As part of a carefully orchestrated campaign to mold her public image, the star demanded, and won, a promise from People that the magazine's future coverage... More »

10 Most-Buzzed-About Schools

Harvard beats out Columbia for most internet references

(Newser) - Institutions of higher learning care about their brand as much as any business, so the Global Language Monitor has ranked universities and colleges for the amount of buzz they command on the internet. The winners:
  1. Harvard University
  2. Columbia University
  3. University of Michigan, Ann Arbor
  4. University of California, Berkeley
  5. Stanford University
... More »

Paris Sued for Breaking Publicity Pledge on Sorority Flick

Heiress 'failed to plug' DVD comedy

(Newser) - The distributors of National Lampoon's Pledge This are taking star Paris Hilton to court, E! Online reports. Hilton, who also gets a credit as executive producer of the 2006 straight-to-DVD comedy, failed to live up to her contractual obligation to give the movie reasonable publicity, the lawsuit charges. Distributors are... More »

McCain Was Going to Pounce On Obama Either Way

His staff had two ads ready after Europe trip

(Newser) - It's common knowledge by now that a John McCain campaign ad took Barack Obama to task for not visiting wounded US troops in Germany. But David Kiley in BusinessWeek reports that the McCain camp had another ad ready, this one if Obama had visited the troops. It would have charged... More »

Obama Reaps Benefits of Trip McCain Prodded Him Into

Dem superficially rebuts a superficial claim, drowns out Republican on trail, to boot

(Newser) - John McCain’s campaign made a grave miscalculation by spotlighting Barack Obama’s lack of foreign travel, Noam Scheiber writes in the New Republic, “an incredibly superficial critique” that “can be rebutted incredibly superficially”—see Obama’s current photo-op overseas tour. Hard to believe the Republicans didn’... More »

Spin Control: A Scandal Survival Guide

A high-profile madam (you know the one) has your number. What do you do?

(Newser) - You thought you were safe by confining your philandering to professionals, but now the cat's out of the bag. Portfolio offers tips for controlling the damage:
  1. Tell your spouse
  2. If you know you'll be ratted out, fess up first
  3. Go directly to the press
  4. Act quickly, then move on
More »

Does Rudy Get Boost From Fox Buddy?

Giuliani, close to Fox News honcho Roger Ailes, gets more air time than others

(Newser) - Rudy Giuliani and Roger Ailes, the president of Fox News, have been close friends for almost 20 years. That friendship may be paying off for Giuliani in his presidential run, as the former mayor enjoys more Fox time than any of his competitors, the New York Times notes. Giuliani has... More »

Cheez Whiz Redoes Rushmore

(Newser) - Troy Landwehr of Little Chute, Wisconsin has carved a block of cheese weighing over 600 pounds into a replica of Mt. Rushmore.  The project was commissioned by Cheez-It snack crackers, on whose products the mountain of cheese will eventually be served.  Troy hits the road shortly to promote... More »

12 Stories