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NEWS ABOUT: Howard Schultz

Our Best Hope for New Jobs: Starbucks

Joe Nocera on Howard Schultz's excellent job creation program

(Newser) - When Joe Nocera heard about Starbucks CEO Howard Schultz’s plan to turn Starbucks customers’ donations into job-creating microloans, he had one thought: “God bless him,” he writes in the New York Times . Sure the government should be tackling this jobs problem, “but with an election coming... More »

Starbucks Wants You to Pay $5 More for Coffee

All in the name of stimulating job growth

(Newser) - Hey Frappuccino drinker, can you spare a fiver? Starbucks is hoping that its customers will begin ponying up an extra $5 beginning next month. No, not because that grande drink now costs $8. Starting Nov. 1, Starbucks will accept donations of $5 or more to its "Jobs for USA"... More »

Starbucks CEO to DC: No Donations for You!

Howard Schultz wants budget answers before opening his wallet

(Newser) - Maybe he should just refuse coffee to politicians. Starbucks CEO Howard Schultz is pleading to other corporate execs to stop contributing to political campaigns until the president and Congress come up with a realistic way to cut budget deficits, reports Politico . “This is a time for citizenship, not partisanship,... More »

Starbucks' Master Plan: Dominate the Grocery Store

Chain plans push to get its products on shelves

(Newser) - Starbucks is planning to stay ahead in the increasingly crowded coffee business by blurring the lines between supermarkets and coffee shops. The chain, which has been struggling since its days of rapid expansion ended, plans a major push to get more of its products into grocery stores and more supermarket... More »

Starbucks Goes Instant

Company has high hopes for new $1 powdered coffee

(Newser) - Following a three-city test run, Starbucks is rolling out its new Via coffee across the country today, offering java-fiends an instant brew that costs less than a buck—and is purported to taste just as good as the real thing. The recession-hit coffee chain is selling the powder in Target... More »

Starbucks: We're No 'Poster Child for Excess'

Coffee giant plans media push to reverse consumer perceptions

(Newser) - Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there that there's this $4 cup... More »

UK Minister Rips Starbucks Over Economy Jibe

'How the hell are they doing?' exclaims furious politician

(Newser) - One of Britain's leading politicians laid into an unlikely adversary yesterday: the head of Starbucks. Company chief Howard Schultz said on CNBC that "the UK is in a spiral" and was causing Starbucks considerable grief, prompting business secretary Peter Mandelson to fire back: "Why should I have this... More »

I'll Have a No. 2, Please: Starbucks Adds Meal Deals

Struggling coffee icon adds $3.95 breakfast deals to jolt sales

(Newser) - Starbucks is taking a page from McDonald’s book by offering $3.95 drink and breakfast deals it hopes will help reprogram consumers' perceptions of the chain as home of the $4 coffee, reports the Wall Street Journal. "It is a reset of both economic and social behavior,”... More »

CEO: Starbucks Perking Up

After drop in third quarter, coffee chain's sales improved in October

(Newser) - Starbucks' CEO says the company is percolating again and may have hit bottom in the quarter that ended in September, the Wall Street Journal reports. The chain again saw declining sales, says Howard Schultz, but he also noted a “slight improvement” in October. Starbucks has been shutting stores, and... More »

Southbound Sonics Settle With Seattle

City will be paid up to $75M to let team move to Oklahoma City

(Newser) - The Seattle Supersonics have reached a last-minute deal with their hometown that will let the team move to Oklahoma City for the start of the next NBA season, reports the Seattle Times. The agreement, made just hours before a judge was to rule on a lawsuit over the team's arena... More »

Schultz Sues to Keep Sonics in Seattle

Starbucks CEO offers email proof of new owner's duplicity

(Newser) - Howard Schultz filed a suit yesterday seeking to reverse the sale of the SuperSonics to Oklahoma-based investor Clay Bennett. The Starbucks CEO and former Sonics owner cites email evidence that Bennett's ultimate goal was always to bring a basketball team to his hometown. The lawsuit asks the court to void... More »

Starbucks to Pour Freebies

Execs hope new 'everyday' blend will boost soft sales

(Newser) - Starbucks will pour a new blend for free tomorrow (Tuesday) in an effort to rekindle customer love, the Seattle Post-Intelligencer reports. The company is keeping the blend's ingredients—“subtle, rich flavors of cocoa and toasted nuts"—under wraps, and hopes it will boost sales as Starbucks faces fresh... More »

Starbucks Balks at Paying Back Barista Tips

Firm challenges court ruling, calls it 'unfair beyond reason'

(Newser) - Starbucks is defying a California court ruling, arguing a judge has created a tempest in a tip jar, reports the Seattle Post-Intelligencer. The court ruled the coffee shop must pay nearly $100 million to California baristas forced to share tips with their supervisors. Similar suits have been filed in Minnesota... More »

Starbucks Rolls Out Customer-Focused Changes

Loyalty card, new machines headline plans to jolt coffee giant

(Newser) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which... More »

Starbucks Cuts Stores, Skips Breakfast

Faltering biz drops egg-and-cheese fare to focus on cuppa Joe

(Newser) - The founder and returning head of Starbucks has announced plans to turn the flagging operation around by taking it back to its intimate coffee-house roots, reports the Seattle Post-Intelligencer. CEO Howard Schultz is ditching the chain's profitable morning sandwich line after listening to advice from baristas who complained that the... More »

Starbucks Tries Out $1 Coffee

Java giant also trying free refills in Seattle experiment

(Newser) - Starbucks is offering a low-cost option as it experiments with new approaches in the face of fresh competition from McDonald's, the Wall Street Journal reports. While Starbucks made its fortune on extravagantly named $4 offerings, an 8-ounce “short” cup is now available for $1 in the Seattle area, and... More »

Starbucks Founder Back in CEO Saddle

Will pare back coffee giant after sales stall and stocks tumble

(Newser) - Starbucks reacted to slow sales and new competition today by bringing back founder Howard Schultz as CEO, replacing folksy chief exec Jim Donald. "We must address the challenges we face and we know what has to be done," Schultz said. Schultz vows to reignite sales by trimming back... More »

China Puts Lid on Macchiatos, Controversy

Beijing—respectfully—forbids Starbucks in Forbidden City

(Newser) - Starbucks has closed its outlet in Beijing's Forbidden City after seven years of controversy. The coffee shop had become a symbol for the intrusion of foreign culture in China's heritage, culminating in protests and government intervention. "It was a very congenial decision," a Starbucks official said. "We... More »

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