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SATURDAY, NOVEMBER 21, 2009
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NEWS ABOUT: Howard Schultz

Howard Schultz stories: 14 news summaries



 Starbucks 
 Goes Instant 

Company has high hopes for new $1 powdered coffee

Sep 29, 09 6:59 AM CDT
(Newser) - Following a three-city test run, Starbucks is rolling out its new Via coffee across the country today, offering java-fiends an instant brew that costs less than a buck—and is purported to taste just as good as the real thing. The recession-hit coffee chain is selling the powder in Target... More »

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Howard Schultz • Starbucks • Costco • coffee • United Airlines • Target • food industry

 Starbucks: We're No 
 'Poster Child for Excess' 

Coffee giant plans media push to reverse consumer perceptions

Mar 19, 09 12:21 PM CDT
(Newser) - Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there that there's this $4 cup... More »

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Howard Schultz • Starbucks • advertising • coffee • advertising campaign

UK Minister Rips Starbucks Over Economy Jibe

'How the hell are they doing?' exclaims furious politician

Feb 18, 09 7:24 AM CST
(Newser) - One of Britain's leading politicians laid into an unlikely adversary yesterday: the head of Starbucks. Company chief Howard Schultz said on CNBC that "the UK is in a spiral" and was causing Starbucks considerable grief, prompting business secretary Peter Mandelson to fire back: "Why should I have this... More »

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Howard Schultz • Starbucks • United Kingdom • recession • Britain • Peter Mandelson

I'll Have a No. 2, Please: Starbucks Adds Meal Deals

Struggling coffee icon adds $3.95 breakfast deals to jolt sales

Feb 9, 09 8:56 AM CST
(Newser) - Starbucks is taking a page from McDonald’s book by offering $3.95 drink and breakfast deals it hopes will help reprogram consumers' perceptions of the chain as home of the $4 coffee, reports the Wall Street Journal. "It is a reset of both economic and social behavior,... More »

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Howard Schultz • Starbucks • McDonald's • coffee • lattes

 CEO: Starbucks Perking Up 

After drop in third quarter, coffee chain's sales improved in October

Oct 29, 08 6:14 PM CDT
(Newser) - Starbucks' CEO says the company is percolating again and may have hit bottom in the quarter that ended in September, the Wall Street Journal reports. The chain again saw declining sales, says Howard Schultz, but he also noted a “slight improvement” in October. Starbucks has been shutting stores, and... More »

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Howard Schultz • Starbucks • Costco • coffee • quarterly results • economy

Southbound Sonics Settle With Seattle

City will be paid up to $75M to let team move to Oklahoma City

Jul 3, 08 8:06 AM CDT
(Newser) - The Seattle Supersonics have reached a last-minute deal with their hometown that will let the team move to Oklahoma City for the start of the next NBA season, reports the Seattle Times. The agreement, made just hours before a judge was to rule on a lawsuit over the team's arena... More »

MORE ABOUT:
NBA • Howard Schultz • Seattle SuperSonics • Seattle • Oklahoma City • Clay Bennett

Schultz Sues
to Keep Sonics
in Seattle

Starbucks CEO offers email proof of new owner's duplicity

Apr 23, 08 12:59 PM CDT
(Newser) - Howard Schultz filed a suit yesterday seeking to reverse the sale of the SuperSonics to Oklahoma-based investor Clay Bennett. The Starbucks CEO and former Sonics owner cites email evidence that Bennett's ultimate goal was always to bring a basketball team to his hometown. The lawsuit asks the court to void... More »

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fraud • Howard Schultz • Seattle SuperSonics • lawsuit • Seattle • Oklahoma City • Clay Bennett

Starbucks to Pour Freebies

Execs hope new 'everyday' blend will boost soft sales

Apr 7, 08 8:59 PM CDT
(Newser) - Starbucks will pour a new blend for free tomorrow (Tuesday) in an effort to rekindle customer love, the Seattle Post-Intelligencer reports. The company is keeping the blend's ingredients—“subtle, rich flavors of cocoa and toasted nuts"—under wraps, and hopes it will boost sales as Starbucks faces fresh... More »

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Howard Schultz • Starbucks • coffee • coffee roasting • gourmet coffee • barista

Starbucks Balks at Paying Back Barista Tips

Firm challenges court ruling, calls it 'unfair beyond reason'

Mar 28, 08 9:41 AM CDT
(Newser) - Starbucks is defying a California court ruling, arguing a judge has created a tempest in a tip jar, reports the Seattle Post-Intelligencer. The court ruled the coffee shop must pay nearly $100 million to California baristas forced to share tips with their supervisors. Similar suits have been filed in Minnesota... More »

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California • Howard Schultz • Starbucks • lawsuit • class action • barista • labor code • tips

UPDATED

 Starbucks Rolls Out  
 Customer-Focused Changes 

Loyalty card, new machines headline plans to jolt coffee giant

Mar 19, 08 2:46 PM CDT
(Newser) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which... More »

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social networking • Howard Schultz • Starbucks • McDonald's • iPhone • coffee • training • Dunkin' Donuts • gourmet coffee • espresso • Clover • Coffee Equipment Co.

Starbucks Cuts Stores, Skips Breakfast

Faltering biz drops egg-and-cheese fare to
focus on cuppa Joe

Jan 31, 08 9:25 AM CST
(Newser) - The founder and returning head of Starbucks has announced plans to turn the flagging operation around by taking it back to its intimate coffee-house roots, reports the Seattle Post-Intelligencer. CEO Howard Schultz is ditching the chain's profitable morning sandwich line after listening to advice from baristas who complained that the... More »

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Howard Schultz • Starbucks • coffee • breakfast sandwiches • baristas

Starbucks Tries Out $1 Coffee

Java giant also trying free refills in Seattle experiment

Jan 23, 08 2:50 PM CST
(Newser) - Starbucks is offering a low-cost option as it experiments with new approaches in the face of fresh competition from McDonald's, the Wall Street Journal reports. While Starbucks made its fortune on extravagantly named $4 offerings, an 8-ounce “short” cup is now available for $1 in the Seattle area, and... More »

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Howard Schultz • Starbucks • McDonald's • coffee • Dunkin' Donuts • free refills

Starbucks Founder Back
in CEO Saddle

Will pare back coffee giant after sales stall and stocks tumble

Jan 7, 08 7:45 PM CST
(Newser) - Starbucks reacted to slow sales and new competition today by bringing back founder Howard Schultz as CEO, replacing folksy chief exec Jim Donald. "We must address the challenges we face and we know what has to be done," Schultz said. Schultz vows to reignite sales by trimming back... More »

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Howard Schultz • Starbucks • coffee • CEO • stocks • US economy • Jim Donald

China Puts Lid on Macchiatos, Controversy

Beijing—respectfully—forbids Starbucks in Forbidden City

Jul 15, 07 11:50 AM CDT
(Newser) - Starbucks has closed its outlet in Beijing's Forbidden City after seven years of controversy. The coffee shop had become a symbol for the intrusion of foreign culture in China's heritage, culminating in protests and government intervention. "It was a very congenial decision," a Starbucks official said. "We... More »

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China • Howard Schultz • Starbucks • pop culture • Forbidden City • Eden Woo

14 Stories


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