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July 2008
- TiVo-Amazon Deal Offers Onscreen Buying
  
  newser | New York Times | Jul 22, 08 10:28 AM CDT
  
  TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers will be able to order said book or CD onscreen via Amazon.com accounts. More »
  
  Tags
  
  television • advertising • Amazon.com • TiVo • DVR • TV advertising • conspicuous consumption
- In Tough Times, McDonald's Revives a Jingle
  
  newser | New York Times | Jul 17, 08 8:47 AM CDT
  
  In 1974, with an unpopular war raging and inflation on the rise, McDonald's launched a jingle—"Two all beef patties, special sauce..."—to promote its signature product, the Big Mac. Decades later, in similar circumstances, the fast food giant is reintroducing the mantra-like list of ingredients via a MySpace competition. The New York Times looks at how the economic downturn is driving advertising retro. More »
  
  Tags
  
  advertising • MySpace • McDonald's • advertising campaign • weakening economy • Big Mac
- Dissonant Ads Put Agency in Olympic Bind
  
  newser | Wall Street Journal | Jul 14, 08 10:18 AM CDT
  
  A major advertising firm finds itself in an awkward predicament, the Wall Street Journal reports, after realizing it produced ads to drum up patriotic support for Chinese athletes in the Beijing Olympics as well as graphic spots criticizing China's human-rights record for Amnesty International. New York-based TBWA Worldwide has renounced the controversial Amnesty ads, but Chinese bloggers are pushing a boycott. More »
  
  Tags
  
  2008 Beijing Olympics • advertising • human rights • Amnesty International • Adidas • ad campaign
June 2008
- Don't Adjust Your Set: You See Gray
  
  newser | Variety | Jun 30, 08 5:32 PM CDT
  
  The average live TV watcher is 50 years old for the first time in history, Variety reports. The five broadcast networks' average viewer aged out of the desirable 18-to-49 demographic last season. Four of the five nets are rapidly skewing older, while CBS is remaining more or less steady, according to a new study. More »
  
  Tags
  
  television • advertising • demographics • age
- Google Teams Up With Family Guy Creator
  
  newser | New York Times | Jun 30, 08 3:43 AM CDT
  
  In a unique advertising move, Google and Family Guy creator Seth McFarlane are creating an ad-driven internet cartoon series, the New York Times reports. Using its AdSense service, Google will place two-minute animated "webisodes" of McFarlane’s Cavalcade of Cartoon Comedy on websites likely to draw the animator's target audience. Blended into the clips will be various ads. More »
  
  Tags
  
  Internet • Google • television • advertising • AdSense • Family Guy • Seth MacFarlane
- Ads Tap Into That 'Mad-as-Hell' Feeling
  
  newser | New York Times | Jun 26, 08 5:14 AM CDT
  
  Advertisers are feeling our pain. So they're tapping into consumer rage over rising prices by saying "we understand," and using that to sell products and services. Take a Southwest ad that asks what the competitors have been smoking. "Apparently, your rolled-up $20s," it quips. A legion of ads has cropped in similar fashion to assure us that companies sympathize with our anger, the New York Times reports. A few examples: More »
  
  Tags
  
  advertising • consumer • Southwest Airlines • trend • Harley Davidson • Eastman Kodak • Jackson Hewitt
- Google Plans Service to Track Surfers' Activity
  
  newser | Wall Street Journal | Jun 24, 08 12:11 PM CDT
  
  A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen Online. Those paid services employ user panels and surveys, methods that can be ineffective. More »
  
  Tags
  
  Google • advertising • marketing • comScore • advertisers
- Ad Execs Feel Besieged by Google & Co.
  
  newser | New York Times | Jun 23, 08 3:22 PM CDT
  
  Advertisers are spooked at net giants like Google and Microsoft throwing their weight around in the world of online advertising, the New York Times reports. With its ad deal with Yahoo drawing fire at conference in Cannes, Google “clearly wants to replace the advertising industry in its totality," says the former CEO of a big New York agency. More »
  
  Tags
  
  Google • Microsoft • Yahoo • advertising
- Guess Who Has the Most Trusted Brand in America?
  
  newser | Advertising Age | Jun 23, 08 1:56 PM CDT
  
  Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in a new poll, with Halliburton coming in dead last. The top 10: More »
  
  Tags
  
  Google • advertising • brands • corporate America
- Billboards Reach Out and Almost Touch Someone
  
  newser | MIT Technology Review | Jun 22, 08 8:15 AM CDT
  
  Imagine a world where billboards watch you, react to your movements and invite you to interact with them. That world is pretty much here, reports MIT Technology Review . State-of-the-art motion-capture cameras in new Samsung billboards should provide all the interactivity of a touch screen—without any of the touching. The system could spawn a major new interface technology based on computer sensitivity to gestures. More »
  
  Tags
  
  advertising • billboards • gesture
- McCain, Obama Raise $21M Each
  
  newser | MSNBC | Jun 21, 08 12:11 PM CDT
  
  John McCain nearly matched Barack Obama’s fundraising intake last month, granting the presumptive Republican presidential nominee “a level of parity that would have been unimaginable just a few months ago,” MSNBC says. McCain scored $21.5 million while Obama, whose fundraising slumped to its lowest levels of the year, pulled in $21.9 million. More »
  
  Tags
  
  Barack Obama • Hillary Clinton • John McCain • campaign fundraising • advertising
- Did Armani Give Becks a Package Deal?
  
  newser | MSNBC | Jun 20, 08 4:30 PM CDT
  
  Some skivvies sleuthing has a British tabloid wondering if San Franciscans are seeing a larger-than-life David Beckham in 100-foot-tall Armani underwear ads dominating downtown Union Square, MSNBC reports. The Daily Mail compares Armani's images to some 2006 pics of Becks beachside which show his Speedo decidedly less … full. “There wasn't any enhancement to that said region,” a Beckham rep counters. More »
  
  Tags
  
  advertising • David Beckham • Emporio Armani
- Forget Sex, Crudeness Sells
  
  newser | New York Times | Jun 18, 08 10:10 AM CDT
  
  Advertising execs usually like spokesmen to be safe, wholesome, family-friendly figures. So why the heck are the Griffins their new darlings? From Coca-Cola to Subway, everyone seems to be tapping the "Family Guy" clan, despite the show’s tendency to joke about sex, religion, AIDS, and other wholesome, family-friendly topics. It seems crude is “in,” the New York Times reports. More »
  
  Tags
  
  television • advertising • Subway • Family Guy • edgy • Coca-Cola
- Sam Zell: Saving Newspapers, or Burying Them?
  
  newser | New York Times | Jun 9, 08 5:58 AM CDT
  
  Sam Zell and his Tribune Company announced last week that they would trim 500 pages of news each week from the conglomerate's dozen newspapers, including the LA Times and the Chicago Tribune . But is a paper split 50-50 between news and ads the solution for an industry in crisis? The New York Times looks at the viability of a radical plan. More »
  
  Tags
  
  advertising • media • newspaper • Tribune Company • Sam Zell • Los Angeles Times • Chicago Tribune • downsizing
- In-Game Ads Coming to PS3
  
  newser | Wall Street Journal | Jun 4, 08 3:14 PM CDT
  
  Sony has struck a deal to bring in-game advertising to its PlayStation 3 console, the Wall Street Journal reports. Many games have already toyed with product placement and ads, but thanks to the deal with IGA Worldwide, those digital billboards can now be updated in real time. Electronic Arts will be the first game-maker to take advantage of the deal. More »
  
  Tags
  
  advertising • Sony • Electronic Arts • advertisements • video games • Playstation 3
- NBC's Olympic Ad Sales Lag
  
  newser | New York Post | Jun 4, 08 2:19 PM CDT
  
  With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping advertisers on the sidelines ahead of the Aug. 8 opening ceremonies. More »
  
  Tags
  
  China • 2008 Beijing Olympics • advertising • NBC • Olympic Games • TV networks • advertising sales
- Big Clients Slam Google 'Piggybacking'
  
  newser | Wall Street Journal | Jun 3, 08 1:00 PM CDT
  
  Google is under fire from big companies upset about an advertising mechanism that sometimes results in smaller companies “piggybacking” on larger ones, the Wall Street Journal reports. For example, a hotel search turned up an ad labeled “Marriott Atlanta” that led to hoteltravel.com, which isn’t authorized to use the Marriott label. Google bans the practice, but some accuse the search giant of poor monitoring. More »
  
  Tags
  
  Google • advertising • American Airlines
May 2008
- Smart Billboards: They're Watching You
  
  newser | New York Times | May 31, 08 7:18 AM CDT
  
  Advertisers are bringing billboards into the 21st century by fitting them with cameras that record details used to determine a passer-by's age, sex, and race, the New York Times reports. Companies plan to use the technology to tailor the advertising to the person standing in front of it. The tiny cameras, which send info back to a central database, are hard for passers-by to spot. More »
  
  Tags
  
  advertising • privacy • advertisements • targeted advertising • billboards
- More Advertisers Text to (Willing) Customers
  
  newser | Wall Street Journal | May 27, 08 3:27 PM CDT
  
  Text-message advertisements are catching on with marketers, largely because consumers actually ask to receive them—or at least to receive content that ads are attached to, the Wall Street Journal reports. Coors Light, for example, added marketing blurbs to text alerts requested by fans during last month's NFL draft, of which it was a sponsor. More »
  
  Tags
  
  Yahoo • advertising • marketing • NBC Universal • IAC • text messages • mobile advertising • Gannett
- Ditching TV Ads Helps Put Gap Back on Track
  
  newser | Advertising Age | May 27, 08 10:27 AM CDT
  
  The Gap's balance sheet is back in the black, helped along by its decision to stop spending on TV ads, Advertising Age reports. The clothing retailer slashed marketing spending by nearly a fifth in the first quarter and saw profits leap 40%, even as sales slumped. The Gap has switched its focus to merchandising initiatives instead. More »
  
  Tags
  
  advertising • retail sales • marketing • retail • clothing • TV advertising • Gap • advertising budgets

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