Skip to: Content
Skip to: Site Navigation
Skip to: Search

September 6, 2008 11:52:23 AM CDT

Learn about Newser Points »

Stories related to: advertising

Stories

Stories 21 - 40 of 124

<< Prev 1 2 3 4 5 6 7 Next >>
  • June 2008

    • Billboards Reach Out and Almost Touch Someone

      MIT Technology Review  |  Jun 22, 08 8:15 AM CDT

      Billboards Reach Out and Almost Touch Someone

      (Newser) - Imagine a world where billboards watch you, react to your movements and invite you to interact with them. That world is pretty much here, reports MIT Technology Review . State-of-the-art motion-capture cameras in new Samsung billboards should provide all the interactivity of a touch screen—without any of the touching. The system could spawn a major new interface technology based on computer sensitivity to gestures. More »

      Tags

      advertising  • billboards  • gesture

    • McCain, Obama Raise $21M Each

      MSNBC  |  Jun 21, 08 12:11 PM CDT

      McCain, Obama Raise $21M Each

      (Newser) - John McCain nearly matched Barack Obama’s fundraising intake last month, granting the presumptive Republican presidential nominee “a level of parity that would have been unimaginable just a few months ago,” MSNBC says. McCain scored $21.5 million while Obama, whose fundraising slumped to its lowest levels of the year, pulled in $21.9 million. More »

      Tags

      Barack Obama  • Hillary Clinton  • John McCain  • advertising  • campaign fundraising

    • Did Armani Give Becks a Package Deal?

      MSNBC  |  Jun 20, 08 4:30 PM CDT

      Did Armani Give Becks a Package Deal?

      (Newser) - Some skivvies sleuthing has a British tabloid wondering if San Franciscans are seeing a larger-than-life David Beckham in 100-foot-tall Armani underwear ads dominating downtown Union Square, MSNBC reports. The Daily Mail compares Armani's images to some 2006 pics of Becks beachside which show his Speedo decidedly less … full. “There wasn't any enhancement to that said region,” a Beckham rep counters. More »

      Tags

      advertising  • David Beckham  • Emporio Armani

    • Forget Sex, Crudeness Sells

      New York Times  |  Jun 18, 08 10:10 AM CDT

      Forget Sex, Crudeness Sells

      (Newser) - Advertising execs usually like spokesmen to be safe, wholesome, family-friendly figures. So why the heck are the Griffins their new darlings? From Coca-Cola to Subway, everyone seems to be tapping the "Family Guy" clan, despite the show’s tendency to joke about sex, religion, AIDS, and other wholesome, family-friendly topics. It seems crude is “in,” the New York Times reports. More »

      Tags

      television  • advertising  • Subway  • Family Guy  • Coca-Cola  • edgy

    • Sam Zell: Saving Newspapers, or Burying Them?

      New York Times  |  Jun 9, 08 5:58 AM CDT

      Sam Zell: Saving Newspapers, or Burying Them?

      (Newser) - Sam Zell and his Tribune Company announced last week that they would trim 500 pages of news each week from the conglomerate's dozen newspapers, including the LA Times and the Chicago Tribune . But is a paper split 50-50 between news and ads the solution for an industry in crisis? The New York Times looks at the viability of a radical plan. More »

      Tags

      advertising  • media  • newspaper  • Tribune Company  • Sam Zell  • Los Angeles Times  • Chicago Tribune  • downsizing

    • In-Game Ads Coming to PS3

      Wall Street Journal  |  Jun 4, 08 3:14 PM CDT

      In-Game Ads Coming to PS3

      (Newser) - Sony has struck a deal to bring in-game advertising to its PlayStation 3 console, the Wall Street Journal reports. Many games have already toyed with product placement and ads, but thanks to the deal with IGA Worldwide, those digital billboards can now be updated in real time. Electronic Arts will be the first game-maker to take advantage of the deal. More »

      Tags

      advertising  • Sony  • Electronic Arts  • advertisements  • video games  • Playstation 3

    • NBC's Olympic Ad Sales Lag

      New York Post  |  Jun 4, 08 2:19 PM CDT

      NBC's Olympic Ad Sales Lag

      (Newser) - With the Beijing Games just more than two months away, NBC is still well short of Olympics advertising sales goals, the New York Post reports. Though the network says sales are strong, sources say it's between $150 million and $300 million off, with pro-Tibet protests and the slow economy keeping advertisers on the sidelines ahead of the Aug. 8 opening ceremonies. More »

      Tags

      China  • 2008 Beijing Olympics  • advertising  • NBC  • Olympic Games  • TV networks  • advertising sales

    • Big Clients Slam Google 'Piggybacking'

      Wall Street Journal  |  Jun 3, 08 1:00 PM CDT

      Big Clients Slam Google 'Piggybacking'

      (Newser) - Google is under fire from big companies upset about an advertising mechanism that sometimes results in smaller companies “piggybacking” on larger ones, the Wall Street Journal reports. For example, a hotel search turned up an ad labeled “Marriott Atlanta” that led to hoteltravel.com, which isn’t authorized to use the Marriott label. Google bans the practice, but some accuse the search giant of poor monitoring. More »

      Tags

      Google  • advertising  • American Airlines

  • May 2008
  • April 2008

    • Competition for Cable Customers Turns Nasty

      Wall Street Journal  |  Apr 28, 08 9:05 AM CDT

      Competition for Cable Customers Turns Nasty

      (Newser) - The battle for a larger share of TV customers has taken a nasty turn as companies like Time Warner, DirecTV, and Verizon hone ad campaigns highlighting rivals' shortcomings, the Wall Street Journal reports. It's not the first time operators have taken shots at each other, but it signals a ramping-up of marketing wars as the industry gets more crowded. More »

      Tags

      advertising  • Verizon  • marketing  • AT&T  • DirecTV  • Time Warner Cable

    • New Hillary Attack Ad Features bin Laden

      New York Times  |  Apr 22, 08 4:25 AM CDT

      New Hillary Attack Ad Features bin Laden

      (Newser) - Voters go to the polls today in Pennsylvania after a bruising last day of campaigning in which Hillary Clinton unleashed a particularly harsh attack ad that uses an image of Osama bin Laden. The TV spot shows news footage of Black Thursday, Pearl Harbor, the Berlin Wall and the mastermind of the 9/11 attacks to call into question Barack Obama's ability to lead in a crisis, reports the New York Times . More »

    • Ad Networks Gain in Race for Clicks Online

      New York Times  |  Apr 21, 08 2:42 PM CDT

      Ad Networks Gain in Race for Clicks Online

      (Newser) - Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that means they’re turning away from pricey portals like Yahoo to specialized ad networks. More »

      Tags

      Yahoo  • advertising  • online advertising  • AOL  • ad clicks

    • 'Cloud' Ads Float Sky-High

      LiveScience  |  Apr 17, 08 2:36 PM CDT

      'Cloud' Ads Float Sky-High

      (Newser) - Forget blimps. A new kind of advertising sends company logos sky-bound in the form of clouds themselves—or almost. “Flogos” are flying, cloud-like shapes created from a soapy mixture pumped up with helium and other gases. The floating messages, sent up by repurposed snow machines, are completely safe, both for the environment and for passing airplanes, the inventor assures LiveScience . More »

      Tags

      advertising  • marketing  • logo  • clouds

    • Mock Rocker Woos Teens to the White Stuff

      Newsweek  |  Apr 16, 08 3:10 AM CDT

      Mock Rocker Woos Teens to the White Stuff

      (Newser) - He drinks milk out of his hollow, transparent guitar and hits power chords while singing the virtues of the white stuff. The frontman for "White Gold" doesn’t have a milk mustache, but the dairy industry hopes the ad campaign centered around the fake rock god will boost declining milk sales, Newsweek reports. Between 1981 and 2006, US consumption of milk dipped 14%. More »

      Tags

      YouTube  • advertising  • teenagers  • advertising campaign  • milk

    • Web Videos May Be Ad Gold Mine

      USA Today  |  Apr 4, 08 3:12 PM CDT

      Web Videos May Be Ad Gold Mine

      (Newser) - TV networks, major news organizations, and independent producers are all scrambling to create Web videos that will let them snag a portion of the ad dollars flowing online. Ad spending on Internet videos will grow to $4.3 billion by 2011, say researchers—a 455% increase over today. "It's growing faster than any other advertising category," an NBC Universal exec tells USA Today . More »

      Tags

      Internet  • advertising  • NBC  • CBS  • online advertising  • Disney  • online videos  • video  • independent film  • LonelyGirl15

Stories 21 - 40 of 124

<< Prev 1 2 3 4 5 6 7 Next >>

Today's Most Popular

Premium Articles from HighBeam

Find more articles like this

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »