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October 6, 2008 11:35:18 AM CDT

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Stories related to: advertising

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  • April 2008

    • New Hillary Attack Ad Features bin Laden

      New York Times  |  Apr 22, 08 4:25 AM CDT

      New Hillary Attack Ad Features bin Laden

      (Newser) - Voters go to the polls today in Pennsylvania after a bruising last day of campaigning in which Hillary Clinton unleashed a particularly harsh attack ad that uses an image of Osama bin Laden. The TV spot shows news footage of Black Thursday, Pearl Harbor, the Berlin Wall and the mastermind of the 9/11 attacks to call into question Barack Obama's ability to lead in a crisis, reports the New York Times . More »

    • Ad Networks Gain in Race for Clicks Online

      New York Times  |  Apr 21, 08 2:42 PM CDT

      Ad Networks Gain in Race for Clicks Online

      (Newser) - Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that means they’re turning away from pricey portals like Yahoo to specialized ad networks. More »

      Tags

      Yahoo  • advertising  • online advertising  • AOL  • ad clicks

    • 'Cloud' Ads Float Sky-High

      LiveScience  |  Apr 17, 08 2:36 PM CDT

      'Cloud' Ads Float Sky-High

      (Newser) - Forget blimps. A new kind of advertising sends company logos sky-bound in the form of clouds themselves—or almost. “Flogos” are flying, cloud-like shapes created from a soapy mixture pumped up with helium and other gases. The floating messages, sent up by repurposed snow machines, are completely safe, both for the environment and for passing airplanes, the inventor assures LiveScience . More »

      Tags

      advertising  • marketing  • logo  • clouds

    • Mock Rocker Woos Teens to the White Stuff

      Newsweek  |  Apr 16, 08 3:10 AM CDT

      Mock Rocker Woos Teens to the White Stuff

      (Newser) - He drinks milk out of his hollow, transparent guitar and hits power chords while singing the virtues of the white stuff. The frontman for "White Gold" doesn’t have a milk mustache, but the dairy industry hopes the ad campaign centered around the fake rock god will boost declining milk sales, Newsweek reports. Between 1981 and 2006, US consumption of milk dipped 14%. More »

      Tags

      YouTube  • advertising  • teenagers  • advertising campaign  • milk

    • Web Videos May Be Ad Gold Mine

      USA Today  |  Apr 4, 08 3:12 PM CDT

      Web Videos May Be Ad Gold Mine

      (Newser) - TV networks, major news organizations, and independent producers are all scrambling to create Web videos that will let them snag a portion of the ad dollars flowing online. Ad spending on Internet videos will grow to $4.3 billion by 2011, say researchers—a 455% increase over today. "It's growing faster than any other advertising category," an NBC Universal exec tells USA Today . More »

      Tags

      Internet  • advertising  • NBC  • CBS  • online advertising  • Disney  • online videos  • video  • independent film  • LonelyGirl15

    • LA Billboards Off the Charts

      Los Angeles Times  |  Apr 3, 08 3:21 PM CDT

      LA Billboards Off the Charts

      (Newser) - Billboards are out of control in the City of Angels, Pat Morrison writes in the Los Angeles Times , and an industry with almost no accountability is again fighting city efforts at regulation. Giants Clear Channel and CBS Outdoor are throwing a "well-lawyered hissy-fit" against an effort to make the location and description of every billboard in LA public knowledge. More »

      Tags

      Los Angeles  • advertising  • CBS  • Clear Channel  • billboards  • city government

    • Woody Allen Sues Over Rabbi Billboard

      Wall Street Journal  |  Apr 1, 08 12:37 PM CDT

      Woody Allen Sues Over Rabbi Billboard

      (Newser) - Woody Allen is suing American Apparel for plastering his image on various billboards and advertisements without his permission, the Wall Street Journal reports. The ads showed the director dressed as a rabbi beside Yiddish text that translates to “the Holy Rebbe.” Apparel neglected to ask Allen’s permission, the lawsuit says, and the director wants $10 million to smooth things over. More »

      Tags

      lawsuit  • advertising  • Woody Allen  • Jewish  • American Apparel

  • March 2008