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September 6, 2008 3:00:30 AM CDT

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Stories related to: advertising

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  • February 2008

    • Super Bowl Hits Ratings Record

      Bloomberg  |  Feb 4, 08 7:40 PM CST

      Super Bowl Hits Ratings Record

      (Newser) - Super Bowl advertisers scored big last night as the Giants-Patriots match-up pulled a record 97.5 million viewers, besting the 1996 high of 94.1 million. "You could argue this might have been a perfect game from an advertising perspective,'' said a marketing analyst—who noted that the game's close score and slow pace "really put the focus on the commercials," Bloomberg reports. More »

      Tags

      advertising  • New England Patriots  • New York Giants  • marketing  • Super Bowl XLII  • Nielsen Ratings  • Super Bowl ads

    • The 11 Best Super Bowl Ads

      Entertainment Weekly  |  Feb 3, 08 2:56 PM CST

      The 11 Best Super Bowl Ads

      (Newser) - There's probably supposed to be a game or something on tonight, but for legions of Americans, Super Bowl Sunday is all about the commercials. EW jumped in its way-back machine and dug up the 11 most memorable big-game distractions. They were: Cindy Crawford drinks a Pepsi (1992) The Ridley Scott-directed 1984 Macintosh ad (1984) Jordan and Bird's Shoot-off (1993) More »

      Tags

      list  • television  • advertising  • Super Bowl  • commercials  • Super Bowl ads

  • January 2008

    • Subway Sues Quiznos Over Ad Contest

      New York Times  |  Jan 29, 08 7:30 PM CST

      Subway Sues Quiznos Over Ad Contest

      (Newser) - Subway is suing Quiznos after the sub-maker invited fans to drum up ads for an online contest, the New York Times reports. Two years ago, Quiznos offered $10,000 to the fan whose ad best compared Quiznos subs to Subway's "with Quiznos being superior." Subway fumed after seeing its sandwiches kicked, mocked, and destroyed on a website that has since been taken down. More »

      Tags

      lawsuit  • advertising  • commercials  • contest  • Subway  • false advertising

    • Rosy Realtor Ads Omit Pesky Housing Crash

      Advertising Age  |  Jan 28, 08 7:58 PM CST

      Rosy Realtor Ads Omit Pesky Housing Crash

      (Newser) - Apparently, real estate is a can’t-fail investment right now. Or at least, that’s the questionable gospel the National Association of Realtors is preaching, in a blitz of new commercials claiming that home values, on average, double every 10 years, and that a home is “the key to building long-term wealth,” Advertising Age reports. Housing crash? What housing crash? More »

    • Super Bowl Ads Mirror US Mood

      MSNBC  |  Jan 21, 08 6:40 PM CST

      Super Bowl Ads Mirror US Mood

      (Newser) - Super Bowl ads reveal the economic tenor of our times, MSNBC reports. Boom times spark creative commercials, like Apple's famed Ridley Scott-directed "1984" plug, which aired as economic confidence was rising. “Every year it really does mirror the biggest trends that year—what’s happening in the economy and what’s happening in the culture,” says an Adweek critic. More »

      Tags

      television  • US economy  • football  • advertising  • Super Bowl  • commercials  • Ridley Scott  • tv ads

    • 'Idol' Charges Record Ad Rates

      Bloomberg  |  Jan 14, 08 3:25 PM CST

      'Idol' Charges Record Ad Rates

      (Newser) - "American Idol"—TV's undisputed ratings champ with its biggest competitors sidelined by the writers strike—is setting records for ad prices. "It's the biggest thing in a landscape where there aren't as many big things as there used to be,'' an ad buyer tells Bloomberg. The price of a 30-second spot bought now rather than in advance tops $900,000. More »

      Tags

      television  • advertising  • News Corp  • Hollywood writers' strike  • Fox  • American Idol  • commercials  • network TV

    • Rudy's Camp Beseeches Donors

      New York Daily News  |  Jan 13, 08 12:16 PM CST

      Rudy's Camp Beseeches Donors

      (Newser) - Rudy Giuliani's campaign is urgently requesting funds, the New York Daily News reports, seemingly contradicting the camp’s denials of financial hardship. While staffers are going without paychecks this month—voluntarily, they say—Giuliani’s campaign manager emailed a plea to prospective donors yesterday. “I am asking you to dig a little deeper," he wrote. "Will you help us one more time?" More »

      Tags

      Rudy Giuliani  • Florida  • election  • advertising  • campaign fundraising  • Iowa  • New Hampshire  • America's Mayor  • Sunshine State

    • Homemade Ad Tops Best List

      USA Today  |  Jan 1, 08 8:28 PM CST

      Homemade Ad Tops Best List

      (Newser) - The best ad of 2007 cost 12 bucks to make. The winner of the Doritos Super Bowl commercial contest took best ad honors in USA Today 's poll of ad pros and couch potatoes. And that wasn't even the most authentic or irreverent item on the list. The winners are: Best Ad: Doritos Best Viral Video: Dove's Evolution More »

      Tags

      list  • advertising  • marketing  • commercials

    • Cell Phone Ads Slowed by Privacy Worries

      Associated Press  |  Jan 1, 08 7:50 PM CST

      Cell Phone Ads Slowed by Privacy Worries

      (Newser) - With the mobile Internet and GPS location-based services expanding, marketers and mobile phone companies are anxious to tap into a new level of targeted advertising. But, the AP reports, carriers are proceeding with caution in implementing the ads because they don’t want the perception of a privacy invasion to spook customers. More »

      Tags

      cell phones  • Facebook  • advertising  • Internet advertising  • GPS  • Beacon  • mobile advertising

  • December 2007

    • Laughing Tots Make TV Debut

      Slate  |  Dec 31, 07 5:34 PM CST

      Laughing Tots Make TV Debut

      (Newser) - Babies with belly-laughs are the darlings of YouTube—one video has been seen by more than 35 million viewers—and now AIG is deploying them to sell financial instruments. Slate finds the AIG giggling-baby campaign instructive of what works and what doesn't in adapting YouTube videos to TV. For one thing, the ad co-opts a whole genre, not a single beloved video—which risks backlash. More »

      Tags

      YouTube  • advertising  • babies  • AIG  • BMW

    • Online TV Ads More Effective

      Ars Technica  |  Dec 27, 07 3:33 PM CST

      Online TV Ads More Effective

      (Newser) - Online video advertising is dramatically more effective than conventional TV commercials, a new study finds. Individuals viewing television shows online were found to be 47% more engaged by advertising than other viewers were by commercials during traditional broadcasts, and 25% more engaged by the programming itself, Ars Technica reports. More »

      Tags

      television  • advertising  • media  • Internet advertising  • video downloads

    • Dating Site Blasts Rival in Ads

      New York Times  |  Dec 24, 07 12:46 PM CST

      Dating Site Blasts Rival in Ads

      (Newser) - Dating site Chemistry.com is again blasting rival eHarmony in an ad campaign, this time for its lack of gay matching services and links to evangelical Christian values, the New York Times reports. The ads show “eHarmony is out of sync with what is happening in America,” Chemistry.com’s GM said. Chemistry.com wants to catch up to the online giant, whose 17 million customers easily bests Chemistry.com's 3.7 million. More »

      Tags

      Internet  • advertising  • online dating  • eHarmony  • Chemistry.com

    • Campaign Ad Spending Sticks With Local TV, Ignores Web

      Wall Street Journal  |  Dec 14, 07 11:46 AM CST

      Campaign Ad Spending Sticks With Local TV, Ignores Web

      (Newser) - This cycle's presidential candidates may have embraced grassroots web campaigns, but they have yet to spend significant sums on web advertising, the Wall Street Journal reports. Instead, they are sticking to local network television ads, which will account for 70% of an estimated $3 billion in advertising dollars. Evan Tracey, an advertising analyst, told the Journal that local TV ads “drive up the volume and get voters to notice you.” More »

      Tags

      advertising  • election  • Internet advertising  • campaign

    • And Now, South Korea Gets a Word From Its Sponsors

      Wall Street Journal  |  Dec 13, 07 10:55 AM CST

      And Now, South Korea Gets a Word From Its Sponsors

      (Newser) - South Koreans long accustomed to watching uninterrupted boob tube are about to get a jolt of commercial reality—the Korean broadcasting agency has bowed to years of pressure and will at last legalize ads during TV shows. Laws had forbidden even private channels from commercial interruptions, and ads were screened in blocks after shows, which most viewers switched off, writes the Wall Street Journal . More »

      Tags

      television  • advertising  • South Korea  • commercials  • advertisers

    • 'Heroes' Can't Save NBC From Ad Refunds

      Wall Street Journal  |  Dec 12, 07 12:49 PM CST

      'Heroes' Can't Save NBC From Ad Refunds

      (Newser) - With a lack of fall blockbusters keeping its ratings down and the writers' strike jeopardizing current and future offerings, NBC is giving money back to advertisers for prime time underperformers, the Wall Street Journal reports. Typically, networks give advertisers additional spots—“make goods"—when shows fail to draw. Analysts say NBC is wise to act now rather than risk falling into a bigger hole. More »

    • Microsoft Launches Cell Phone Ad Sales

      Associated Press  |  Dec 10, 07 2:21 PM CST

      Microsoft Launches Cell Phone Ad Sales

      (Newser) - Microsoft launched cell phone advertising in the US Monday, with banner ads displayed on MSN Mobile, a portal accessible from any mobile phone. The ads will be displayed as graphics or text, depending on the user's phone, reports AP . Competitors Yahoo, Google, and numerous smaller companies already sell mobile advertising, as does Microsoft in Japan and parts of Europe. More »

      Tags

      Microsoft  • cell phones  • advertising  • targeted advertising  • mobile advertising

    • TV Nets Hope Games Will Hook Viewers

      Wall Street Journal  |  Dec 7, 07 2:51 PM CST

      TV Nets Hope Games Will Hook Viewers

      (Newser) - TV networks are using scavenger hunt-style games to attract viewers to their shows. Hundreds of players searched for clues online and offline, including on billboards in San Francisco and Minnesota, to crack a game linked to the CBS show "Numb3rs" last month. The network plans to promote more shows with games and hopes to sign up sponsoring advertisers. More »

      Tags

      television  • advertising  • computer games  • free online games  • CBS television stations

    • Internet Advertising to Overtake Radio Spending

      Associated Press  |  Dec 3, 07 2:46 PM CST

      Internet Advertising to Overtake Radio Spending

      (Newser) - Spending on Internet advertising will overtake radio advertising next year, a forecaster predicted today. A major advertising agency CEO said the Internet would get 9.4% of the ad market worldwide in 2008, compared to 7.9% for radio, reports AP. The two media are neck-and-neck this year, with 8.1% and 8.2%, respectively. More »

      Tags

      advertising  • Internet advertising  • global economy  • economic growth  • radio advertising

    • Dude, You're Losing an Account

      Wall Street Journal  |  Dec 3, 07 1:22 AM CST

      Dude, You're Losing an Account

      (Newser) - Computer giant Dell has chosen WPP to handle all of its global advertising and marketing - bringing to one agency $4.5 billion worth of billings that had been spread among an astonishing 800 agencies world wide. The Wall Street Journal reports Dell and WPP will strike a unique partnership to create a new firm that will handle all of Dell's product promotion business. More »

      Tags

      advertising  • marketing  • Dell  • Michael Dell

  • November 2007

    • $$$ Thrown at Buzz Drive Facebook's Beacon Plans

      Ars Technica  |  Nov 30, 07 11:42 AM CST

      $$$ Thrown at Buzz Drive Facebook's Beacon Plans

      (Newser) - Facebook's efforts to fix its Beacon system show that talk isn't cheap, as marketers increasingly are finding it’s a great way to spread the word about their product. Word-of-mouth advertising has taken off, with nearly $981 million being spent on campaigns last year, a 36% increase from 2005, reports Ars Technica. Companies are now integrating WoM into every campaign. More »

      Tags

      Facebook  • social networking  • advertising  • Beacon  • buzz

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