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September 6, 2008 1:47:49 AM CDT

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  • November 2007

    • Facebook Backs Off Beacon

      Washington Post  |  Nov 30, 07 6:36 AM CST

      Facebook Backs Off Beacon

      (Newser) - Facebook has watered down its unpopular Beacon ad platform, which "shared" information about users' online shopping habits with everyone in their Facebook network—without their permission. Now, instead of making users opt out every time they make a purchase if they don't want it to be broadcast, Facebook will only broadcast the transaction if user click "ok."  More »

      Tags

      Facebook  • social networking  • advertising  • online advertising  • Mark Zuckerberg  • Beacon

    • Tobacco Giant Drops Print Ads for 2008

      Winston-Salem Journal  |  Nov 28, 07 3:27 PM CST

      Tobacco Giant Drops Print Ads for 2008

      (Newser) - RJ Reynolds won’t buy print ads next year, a break with the tobacco giant's tradition of using newspapers and magazines to reach customers, the Winston-Salem Journal reports. The announcement came the same day an anti-smoking group lambasted RJR and Rolling Stone for four pages of ads abutting a Nov. 15 pullout, designed with a cartoon motif, on indie rock. More »

      Tags

      advertising  • media  • cigarettes  • Rolling Stone  • RJ Reynolds

    • Newspaper Ad Profits Down Despite Increase in Online Ads

      Reuters  |  Nov 21, 07 11:49 AM CST

      Newspaper Ad Profits Down Despite Increase in Online Ads

      (Newser) - A 21% third-quarter increase in newspapers' online advertising revenues was not enough to offset a print ad spending decline that brought total ad spending down 7.4% to $10.9B. As major newspaper companies grapple with contracting print revenues and declining profits, Gannett's USA Today has announced 8.8% cuts of editorial staff, Reuters reports. More »

      Tags

      advertising  • newspaper  • online advertising  • news  • classified ads

    • Facebook Fights Anti-Privacy Charges

      CNET  |  Nov 21, 07 11:45 AM CST

      Facebook Fights Anti-Privacy Charges

      (Newser) - Facebook jumped to the defense of its new social advertising program yesterday, under attack by a MoveOn campaign. MoveOn calls the program a “massive privacy breach,” but Facebook says that misrepresents Beacon, which does not make information "public." "Information is shared with a small selection of a user's trusted network of friends, not publicly on the Web or with all Facebook users,"  the company said. More »

      Tags

      Facebook  • social networking  • advertising  • online advertising  • Beacon  • MoveOn.org

    • Americans Turn to Web TV, And Advertisers Too

      New York Times  |  Nov 16, 07 12:56 PM CST

      Americans Turn to Web TV, And Advertisers Too

      (Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels like Blip.TV or Blame Society. The technique is different, with product placement at the heart of the strategy. More »

      Tags

      television  • YouTube  • advertising  • Internet advertising  • McDonald's  • web video  • Madison Avenue

    • Products, Not People, to Star in NBC Drama

      Advertising Age  |  Nov 9, 07 9:06 PM CST

      Products, Not People, to Star in NBC Drama

      (Newser) - TiVo-weary advertisers might be able to buy their brands starring roles in an NBC drama, Advertising Age reports. A show based on Matt Beaumont’s novel E centers on a fictional ad firm’s work with two real-life companies. The real-life-company slots, estimated near $500,000 each, will buy some say over storylines. NBC says it’s a way to "DVR-proof" the marketers’ messages. More »

      Tags

      television  • advertising  • NBC  • marketing

    • Florida Juicer Puts Squeeze on Foreign Oranges

      Orlando Sentinel  |  Nov 9, 07 8:15 PM CST

      Florida Juicer Puts Squeeze on Foreign Oranges

      (Newser) - A Florida orange juice producer is starting an ad campaign to put the squeeze on imported citrus. The campaign by Florida's Natural is aimed primarily at major juice makers such Tropicana and Minute Maid, which rely heavily on Mexico and Brazil for oranges, the Orlando Sentinel reports. The latter nation replaced Florida in recent years as the world's orange king. More »

      Tags

      Florida  • advertising  • Brazil  • imports  • international trade  • fruits and vegetables  • oranges

    • Soon, Advertisers Will Get You Too

      Wall Street Journal  |  Nov 8, 07 12:08 PM CST

      Soon, Advertisers Will Get You Too

      (Newser) - With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want to know which segments of my customers are skipping my ads,” one marketer said. More »

      Tags

      television  • advertising  • marketing  • commercials  • TiVo  • DVR

    • Facebook Ad Plans Raise Privacy Issues

      Valleywag  |  Nov 7, 07 12:49 PM CST

      Facebook Ad Plans Raise Privacy Issues

      (Newser) - As the advertising industry prepares to harness the personal data of 50 million Facebook users, new privacy concerns are whipping through cyberspace. Valleywag reveals that Facebook employees not only have access to users' profiles and inboxes, but can alter them. And they do—frequently enough that management had to tell developers to "knock it off." More »

      Tags

      Facebook  • advertising  • privacy  • targeted advertising

  • October 2007

    • Google Partners With Nielsen to Tackle TV Ads

      New York Times  |  Oct 24, 07 12:21 PM CDT

      Google Partners With Nielsen to Tackle TV Ads

      (Newser) - Google’s enormously successful advertising tracking system is making the move to television, reports The New York Times , in a partnership with television ratings expert Nielsen. With the growing popularity of digital video recorders and download services that allowstelevision watchers to time shift skip ads on their television sets, advertisers have grown increasingly anxious to know more. More »

      Tags

      Google  • advertising  • media  • Nielsen

    • iPod Ad Tunes Up Feist's Career

      USA Today  |  Oct 22, 07 5:16 PM CDT

      iPod Ad Tunes Up Feist's Career

      (Newser) - If you've seen the iPod Nano ad featuring "1234" by Feist, you probably have the song stuck in your head. You're not alone: Since the TV spot first aired last month, the song has shot up the iTunes charts, hit No. 4 on SoundScan, and propelled sales of the Canadian singer/songwriter's album "The Reminder," USA Today reports. More »

      Tags

      Apple  • advertising  • iPod Nano

    • Flying SUX When You're in Hog Heaven

      Sioux City Journal  |  Oct 22, 07 3:10 AM CDT

      Flying SUX When You're in Hog Heaven

      (Newser) - Sioux City has protested in vain for years to the Federal Aviation Administration to change its airport's three-letter identifier: SUX. Then farm belt officials decided to wake up and fly right and capitalize on the unfortunate moniker. Now Sioux Gateway Airport has launched a publicity campaign featuring the slogan "FLY SUX," which is appearing on T-shirts, baseball hats, and the airport's website. More »

      Tags

      advertising  • Iowa  • FAA  • airport  • Frontier Airlines

    • Google Adding YouTube Videos to AdSense Stream

      New York Times  |  Oct 9, 07 2:47 PM CDT

      Google Adding YouTube Videos to AdSense Stream

      (Newser) - Google’s once-inconspicuous text ads are getting a grainy video makeover in the latest attempt to monetize YouTube. A new service today will let websites embed relevant clips amongst AdSense offerings, sprucing up ads in exchange for a cut of revenue. Video auteurs will also get revenue pie, but only the 100 or so Google has deals with will be distributed. More »

      Tags

      Google  • YouTube  • advertising  • online advertising  • AdSense

    • Online Ad Sales Rocket Upward

      CNET  |  Oct 4, 07 3:28 PM CDT

      Online Ad Sales Rocket Upward

      (Newser) - Despite concerns that the mortgage crisis would hurt online advertising sales, the industry is doing better than ever, with second quarter sales up 25% from last year to $5.1 billion, according to a new report. The first quarter saw $4.9 billion, and the $10 billion total for the first half of this year is a 26% increase from 2006, CNET reports. More »

      Tags

      advertising  • mortgage crisis  • Internet advertising

  • September 2007

    • NY Times Makes All Online Content Free

      Reuters  |  Sep 18, 07 4:10 AM CDT

      NY Times Makes All Online Content Free

      (Newser) - The New York Times is ending its two-year experiment with paid online subscriptions and making all of its content free to  internet readers, Reuters reports. The move goes into effect tomorrow. Previously, those who wanted to read columnists such as Maureen Dowd and other premium content had to pay $7.95 a month for the TimesSelect service. More »

      Tags

      Internet  • advertising  • newspaper  • New York Times  • online newspapers

    • Advertisers Eye Your Cell Phone

      Reuters  |  Sep 14, 07 7:07 PM CDT

      Advertisers Eye Your Cell Phone

      (Newser) - If you’ve dreamed of having ads beamed right to your cell phone, a slew of new Bluetooth-enabled products might make you drowsy. Get close enough to one of these billboards or displays, and it’ll ask you to accept a download—a video, song, or coupon. Given cell phones' prevalence, "it's too good an opportunity to miss," says one analyst. More »

      Tags

      cell phones  • advertising  • marketing  • Bluetooth

    • Yahoo Joins Forces With UK Social-Networker Bebo

      Wall Street Journal  |  Sep 12, 07 2:38 PM CDT

      Yahoo Joins Forces With UK Social-Networker Bebo

      (Newser) - Internet giant Yahoo and networking site Bebo will collaborate on advertising in the UK and Ireland, the Wall Street Journal reports. Bebo—launched in 2005— hasn't taken off in the US, but it's the top social-networking website in Britain. Yahoo will sell the bulk of Bebo's banner and video ads, which analysts say will boost Yahoo's advertising revenue and target younger surfers. More »

      Tags

      Yahoo  • social networking  • advertising  • online advertising  • Internet advertising  • Bebo

  • August 2007

    • AT&T to Shift All Ad Work to 1 Agency

      Advertising Age  |  Aug 28, 07 4:50 PM CDT

      AT&amp;T to Shift All Ad Work to 1 Agency

      (Newser) - AT&T plans to turn its decentralized media buying and planning over to one advertising agency, and the five incumbents are in the running for the business, which Advertising Age values at $3.345 billion for 2006. The telecom giant, the second-largest advertiser in the nation, says it is “pleased with the work” of all its agencies but it must “maximize efficiencies.” More »

      Tags

      advertising  • AT and T  • telecom  • Cingular

    • Credit Crunch Continues, and So Do Ads

      Washington Post  |  Aug 24, 07 6:43 AM CDT

      Credit Crunch Continues, and So Do Ads

      (Newser) - As the credit crunch transforms the financial landscape, one thing hasn't changed: lenders continue to offer loans that are too good to be true. The Washington Post writes that mortgage companies are still offering risky products to risky customers—even Countrywide, which barely avoided bankruptcy, is flogging cheap money with the slogan "We make it easy!" More »

      Tags

      subprime mortgages  • credit crisis  • advertising  • Countrywide  • loans  • mortgage lender

    • Advertisers Will Soon Be Facebooking You, Too

      Wall Street Journal  |  Aug 23, 07 1:30 PM CDT

      Advertisers Will Soon Be Facebooking You, Too

      (Newser) - Facebook is at work on a way to sell ads based on information users and their friends post on the site, the Wall Street Journal reports. A basic version of the service could launch this fall, and the social-networking titan eventually might allow marketers to predict products and services users may be interested in before they specifically request them. More »

      Tags

      Internet  • Google  • Microsoft  • Yahoo  • Facebook  • advertising  • Silicon Valley  • Mark Zuckerberg  • Viacom  • online ads

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