Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 6, 2008 6:25:32 AM CDT

Learn about Newser Points »

Stories related to: advertising

Stories

Stories 101 - 120 of 129

<< Prev 1 2 3 4 5 6 7 Next >>
  • September 2007

    • Advertisers Eye Your Cell Phone

      Reuters  |  Sep 14, 07 7:07 PM CDT

      Advertisers Eye Your Cell Phone

      (Newser) - If you’ve dreamed of having ads beamed right to your cell phone, a slew of new Bluetooth-enabled products might make you drowsy. Get close enough to one of these billboards or displays, and it’ll ask you to accept a download—a video, song, or coupon. Given cell phones' prevalence, "it's too good an opportunity to miss," says one analyst. More »

      Tags

      cell phones  • advertising  • marketing  • Bluetooth

    • Yahoo Joins Forces With UK Social-Networker Bebo

      Wall Street Journal  |  Sep 12, 07 2:38 PM CDT

      Yahoo Joins Forces With UK Social-Networker Bebo

      (Newser) - Internet giant Yahoo and networking site Bebo will collaborate on advertising in the UK and Ireland, the Wall Street Journal reports. Bebo—launched in 2005— hasn't taken off in the US, but it's the top social-networking website in Britain. Yahoo will sell the bulk of Bebo's banner and video ads, which analysts say will boost Yahoo's advertising revenue and target younger surfers. More »

      Tags

      Yahoo  • social networking  • advertising  • online advertising  • Internet advertising  • Bebo

  • August 2007

    • AT&T to Shift All Ad Work to 1 Agency

      Advertising Age  |  Aug 28, 07 4:50 PM CDT

      AT&amp;T to Shift All Ad Work to 1 Agency

      (Newser) - AT&T plans to turn its decentralized media buying and planning over to one advertising agency, and the five incumbents are in the running for the business, which Advertising Age values at $3.345 billion for 2006. The telecom giant, the second-largest advertiser in the nation, says it is “pleased with the work” of all its agencies but it must “maximize efficiencies.” More »

      Tags

      advertising  • AT and T  • telecom  • Cingular

    • Credit Crunch Continues, and So Do Ads

      Washington Post  |  Aug 24, 07 6:43 AM CDT

      Credit Crunch Continues, and So Do Ads

      (Newser) - As the credit crunch transforms the financial landscape, one thing hasn't changed: lenders continue to offer loans that are too good to be true. The Washington Post writes that mortgage companies are still offering risky products to risky customers—even Countrywide, which barely avoided bankruptcy, is flogging cheap money with the slogan "We make it easy!" More »

      Tags

      subprime mortgages  • credit crisis  • advertising  • Countrywide  • loans  • mortgage lender

    • Advertisers Will Soon Be Facebooking You, Too

      Wall Street Journal  |  Aug 23, 07 1:30 PM CDT

      Advertisers Will Soon Be Facebooking You, Too

      (Newser) - Facebook is at work on a way to sell ads based on information users and their friends post on the site, the Wall Street Journal reports. A basic version of the service could launch this fall, and the social-networking titan eventually might allow marketers to predict products and services users may be interested in before they specifically request them. More »

      Tags

      Internet  • Google  • Microsoft  • Yahoo  • Facebook  • advertising  • Silicon Valley  • Viacom  • Mark Zuckerberg  • online ads

    • Group Drops $15M on Pro-Surge Campaign

      Politico  |  Aug 22, 07 5:55 PM CDT

      Group Drops $15M on Pro-Surge Campaign

      (Newser) - Launched today by ex-White House PR man Ari Fleischer and a laundry list of pro-Bush bigwigs, a new group called Freedom's Watch has spent $15 million on ads to support the president's troop surge in Iraq, Politico reports. The group aims to fill a conservative "vacuum" ahead of September's report on the surge, doing for the GOP what MoveOn has done for the Dems. More »

      Tags

      Bush administration  • advertising  • troop surge  • online advertising  • Iraq pullout  • propaganda  • MoveOn  • Ari Fleischer

    • And Now, a Word From YouTube's Sponsor(s)

      Times (UK)  |  Aug 22, 07 8:15 AM CDT

      And Now, a Word From YouTube's Sponsor(s)

      (Newser) - As it struggles to turn a profit, YouTube will begin to show ads overlaid on some videos, the Times of London reports. The spots will consist of a semitransparent strip covering 20% of the screen appearing 20 seconds into the video.They'll appear only on content from 1,000 "partners," ranging from established organizations such as Warner Music to popular amateur producers. More »

      Tags

      Google  • YouTube  • advertising  • online advertising  • Warner Music

    • Skybus Soars With No-Frills Flights

      Los Angeles Times  |  Aug 20, 07 6:36 AM CDT

      Skybus Soars With No-Frills Flights

      (Newser) - Budget-conscious flyers have snapped up seats on Skybus Airlines from Columbus, Ohio, to 11 cities, with $10 tickets selling out on each new route hours after they go on sale. The Los Angeles Times tests the Skybus experience, where everything costs extra, from pillows to pretzels. The plane, a new Airbus A319, gets high marks, but cost-cutting applies to leg room, too, with 2 inches less per seat than on other airlines. More »

      Tags

      advertising  • travel  • airline industry  • flight  • plane  • Skybus

    • American Airlines Sues Google for Linking to Rivals

      Associated Press  |  Aug 18, 07 9:50 PM CDT

      American Airlines Sues Google for Linking to Rivals

      (Newser) - Googlers who type in trademarked keywords like “Aadvantage” will get links to American Airlines – but also to the company’s rivals, and that’s prompted AA to file a linking lawsuit. The airline tried to settle but Google is confident that legal precedent is on their side. "When done right, search is a great tool," said an AA spokesman. "But we have a problem with this part of their business." More »

      Tags

      Google  • lawsuit  • advertising  • airline  • American Airlines

    • Journal Ad Revenue Plunges

      Reuters  |  Aug 13, 07 11:26 PM CDT

      Journal Ad Revenue Plunges

      (Newser) - Ad volume in the print edition of the Wall Street Journal dropped nearly 21% and revenue fell 7.2% compared with last July, Reuters reports. The dip underscores the immediate need for Dow Jones to generate more revenue from online properties, analysts said. Ad revenue from Dow Jones' online news operations, including the Journal's web site, rose 24%. More »

      Tags

      Dow Jones  • advertising  • Rupert Murdoch  • News Corp  • Wall Street Journal  • newspaper  • ad revenue

    • Murdoch Sets Crosshairs on Times

      Los Angeles Times  |  Aug 13, 07 5:48 PM CDT

      Murdoch Sets Crosshairs on Times

      (Newser) - With the ink still drying on his takeover of The Wall Street Journal , Rupert Murdoch is already setting his sights on the New York Times —the current newspaper of choice for the Northeastern elite. The Australian tycoon is planning to challenge the Times by expanding the Journal 's "coverage of national, international and nonbusiness news," the LA Times reports. More »

      Tags

      advertising  • Rupert Murdoch  • Wall Street Journal  • newspaper  • New York Times  • journalism  • price war

    • MSFT Grabs AQNT for $6B

      CNET  |  Aug 13, 07 3:30 PM CDT

      MSFT Grabs AQNT for $6B

      (Newser) - Microsoft completed the largest buyout in its history today, snatching up online advertising firm aQuantive for $6B. Microsoft closed the deal on Friday and will dole out $66.50 in cash for each share of the Seattle-based company, which will de-list from the Nasdaq after nearly doubling in value after its filing today, CNET reports. More »

      Tags

      Google  • Microsoft  • Nasdaq  • Yahoo  • advertising  • acquisitions