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New NSFW Ad Has Tip for Becoming a Grandmother

Denmark does it again

(Newser) - “Send your child on an active holiday and get a grandchild within nine months." That's the message in a new ad from Danish travel agency and sexy commercial-maker Spies Travel. Time reports Danes average 1.73 children per couple, and the country as a whole is trying... More »

New Artificially Intelligent Ads Are Reading Your Emotions

Camera-equipped billboards can tell if you like what they're selling

(Newser) - Staring at a billboard while stuck in traffic? Well there's a good chance one day soon that billboard will be staring back at you. Quartz reports advertising company M&C Saatchi was testing out what it calls "the world's first-ever artificially intelligent poster campaign" in London over... More »

Turns Out, We Crave Sexist Food Packaging

We apparently think healthy food is feminine, unhealthy food is masculine

(Newser) - Are advertisers telling us that healthy food is inherently feminine and unhealthy food is masculine, or is this some ingrained, preconceived notion from deep in our hungry little souls? Reporting in the journal Social Psychology , researchers at the University of Manitoba say in an article titled "Macho Nachos" that... More »

Chain Owes Michael Jordan $9M Over Ad for a Steak

He didn't authorize it

(Newser) - It's a safe bet that a supermarket chain's steak promotion has now become the most costly $2 coupon in advertising history. A Chicago jury yesterday ordered Dominick's to pay Michael Jordan $8.9 million because it used his name on its ad without permission, reports ESPN . Dominick'... More »

Nation's First Marijuana TV Ad to Air in Denver

It will run before Jimmy Kimmel's show

(Newser) - People in Denver settling in to watch Jimmy Kimmel's show Monday night will see a little bit of television history—the nation's first TV ad for a marijuana company. As Cannabist reports, it will be a short spot for a company called Neos that sells vape pens with... More »

Guy Pretends He's in Up, Flies Over Canada in Balloon Chair

Daniel Boria did get arrested, though

(Newser) - Daniel Boria has either seen too many Pixar movies or he's the most ingenious marketer the other side of Niagara Falls. The Canadian wanted to advertise his cleaning-products business in the most visible way possible: by affixing more than 100 helium balloons to a lawn chair and flying over... More »

Depend's New Target: Young Women

Campaign goes after different demographic

(Newser) - It wouldn't be the first demographic that comes to mind for adult diapers, but Advertising Age notes that Depend's new campaign is going after younger women. The new ad features pantless women walking around in underwear called Silhouette Active Fit. "It's a recognition that many women... More »

Creator of Pillsbury Doughboy Dead at 89

But Poppin' Fresh lives on and on

(Newser) - First the creator of the pet rock dies , and now the creator or another American fixture often accompanied by the word "iconic:" The former Chicago ad man who invented the Pillsbury Doughboy in 1965 has died at age 89, reports the Chicago Tribune . Rudolph Perz was working for... More »

'Just Do It' Was Inspired by a Killer's Last Words

And Nike execs weren't convinced it would work

(Newser) - Nike's co-founder originally wasn't so sure about the phrase "Just do it," and given its origins, he may have had a point. Dan Wieden, the ad exec who came up with the Nike slogan, tells Dezeen that it's based on the last words of a... More »

Depressing Ad Was Super Bowl's Most Talked-About

Childhood death ad one of many serious ones

(Newser) - Viewers who watched the Super Bowl mainly for the ads may have found this year a more somber affair than usual, with multiple advertisers stressing serious themes. But a Nationwide ad on preventable childhood death may have gone too far, if the backlash on Twitter is anything to go by,... More »

James Patterson's Latest Novel Will Literally Self-Destruct

One copy will explode; others are only readable for 24 hours

(Newser) - Reading a James Patterson book is all about thrills, though usually they're just on the page. But his new novel, Private Vegas, will, he says, let readers "become a character in their own thriller." That's because one copy of the book is due—literally—to explode,... More »

At Heart of Unusual Lawsuit: The Word 'How'

Chobani yogurt in trademark feud with business-ethics guru

(Newser) - A business-ethics expert is at war with a yogurt company, and the word "how" is at stake. Dov Seidman, a bestselling author who pushes for companies with a conscience, focuses his campaigns on "how" business is done; he's got a trademark on the word. Chobani yogurt is... More »

Bezos-Owned Washington Post Asks Readers to 'Buy It Now'

And Facebook tests 'satire' warning

(Newser) - About a year ago, Amazon boss Jeff Bezos bought the Washington Post —and this weekend, Post readers noticed something unusual. Mentions of books in Post articles featured a button within the text allowing readers to "buy it now" from Amazon, Mashable reports. Several such buttons appeared, for instance,... More »

Burger King Scraps Its 40-Year Slogan

'Have It Your Way' ditched for 'Be Your Way'

(Newser) - In what Burger King says is a move to "be connected to pop culture," the chain is ditching its 40-year-old "Have It Your Way" slogan in favor of "Be Your Way," which will be rolled out across the US in the weeks ahead. "We... More »

'You're On' Coke Ads Dropped

Some suspected not-too-subtle cocaine reference

(Newser) - Coca-Cola has dropped its "You're on" slogan for Diet Coke after being widely mocked for ads that appeared to say "You're on coke," thanks to the positioning of the logo. The ads, some of which portrayed the drink as a quick pick-me-up, looked like a... More »

Down Syndrome Ad Speaks to Future Moms

Spot wins praise ahead of World Down Syndrome Day

(Newser) - A new ad for World Down Syndrome Day—that's tomorrow—is winning praise for its message. In the "Dear Future Mom" spot from Saatchi & Saatchi, people with Down Syndrome reassure future moms of babies with the condition that their children will lead full, happy lives. “Sometimes... More »

After 20 Years, Dairy Industry Dumps 'Got Milk?'

New 'Milk Life' campaign focuses on nutrition

(Newser) - After nearly 20 years, the dairy industry has decided its "Got Milk?" slogan is nearing the end of its shelf life. Amid slumping sales and stiff competition from the likes of almond milk, the Milk Processor Education Program has switched to a campaign called "Milk Life" that aims... More »

The Lego Movie Transcends Politics

Because it's a giant ad: Noah Kristula-Green

(Newser) - The Lego Movie has garnered positive reviews from people all over the ideological spectrum, which is unusual in an era when "everything is politicized." Why the widespread approval? "What really makes the film work is that it represents the highest form of capitalist expression," writes Noah... More »

Cops Bust Banana Toting an AK-47

When PR stunts go wrong...

(Newser) - A Beaumont, Texas, gun shop got a little more attention that it had bargained for with a rather unusual promotional stunt—a teenager in a banana costume standing by the road with an AK-47 on Saturday morning. Police briefly detained the 18-year-old after fielding calls from concerned citizens who saw... More »

This Year's Best, Worst, Super Bowl Ads

Seinfeld , Matrix revived

(Newser) - The much-anticipated Seinfeld reunion turned out to be a Super Bowl commercial, although commentators say it wasn't one of the highlights in a "middling" year for ads, which was a lot lighter in gross-outs and raunchiness than many previous years. Some highlights and lowlights, as rounded up by... More »

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