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After Pepsi's Ad Bombs, Heineken Hits a Home Run

It shows differing opinions don't have to divide us

(Newser) - Like Pepsi's recent Kendall Jenner bomb , Heineken's new ad takes a political angle. But whereas Pepsi's ad was labeled as decidedly "tone-deaf," Heineken provides the "antidote," per Fast Company . The ad, titled "Worlds Apart," begins with three pairs of strangers meeting... More »

Knowing Booze Causes Cancer Inspires People to Cut Down

Most effective ad at motivating people to reduce their drinking shows cancer mutations

(Newser) - If you want to get people to stop boozing it up, don't show them images of glasses of healthy, sparkling water instead of beer—show them an ad that illustrates how too many cocktails can cause cancer to course through their bodies, the Guardian reports. That's the finding... More »

Burger King's Invasive Ad Crashes 'Like the Hindenburg'

Ad triggered Google Home—briefly

(Newser) - It was a great idea—until it really, really wasn't. Burger King on Wednesday launched a 15-second ad designed to promote the Whopper in a wholly 2017 way. A man dressed as an employee bemoans the lack of time available to explain what a Whopper is, then leans into... More »

MLK's Daughter Says It All in One Tweet About Pepsi

'Clearly, we missed the mark,' says the company

(Newser) - Pepsi has given up trying to defend what some people are calling the worst ad of all time . The company has pulled its widely ridiculed ad featuring Kendall Jenner as a model who joins a protest and hands a can of Pepsi to a riot cop, the AP reports. "... More »

Nivea Apologizes for 'White Is Purity' Ad

The ad was widely criticized but embraced by white supremacists

(Newser) - A German skincare company has been forced to rethink an advertising campaign following accusations of racism—again. An ad for Nivea's Invisible For Black & White deodorant with the tagline "white is purity" was posted to the company's Middle East Facebook page earlier this week, the New ... More »

Zoo Sues, Says Racy Ad Traumatized Its Raccoon

Lawsuit complains of 'erotica' over topless model

(Newser) - A Moscow zoo is suing an advertising company for misuse of one of its animals. The bizarre claim? That the company used a raccoon from the zoo in an "erotic" ad and traumatized it. Officials at the Animals Aren't Toys zoo say Tomas the raccoon returned from the... More »

Heinz Finally OKs Don Draper's Ketchup Ad

Good things come to those who wait, 'Mad Men'

(Newser) - Don Draper just landed a big account at the ripe old age of 91, as Heinz has decided that the fictional version of itself depicted in a 2013 Mad Men episode made a judgment error in rejecting his 1960s ketchup idea. Draper's pitch—the burger, the fries, the steak,... More »

New York Times to Talk Truth With 1st-Ever Oscars Ad

The ad is part of the Times' effort to increase subscribers

(Newser) - The Washington Post isn't the only news organization with a snazzy new slogan . Advertising Age reports the New York Times will run a commercial spot during the Oscars for the first time ever Sunday. It's the Times' first TV ad since 2010, according to Business Wire . The commercial... More »

Advertisers Snapping Up Space During Trump's Favorite Shows

'The president’s media habits are so predictable'

(Newser) - It turns out ads are worth a lot more if you know the president is watching. It's no secret President Trump watches a lot of TV and is heavily influenced by what he sees there. For example, the Hill reports Trump tweeted about punishing people who burn American flags... More »

Budweiser's Super Bowl Ad Touches Chord on Immigration

Spot highlights journey of Anheuser-Busch co-founder Adolphus Busch

(Newser) - If you're hoping to watch the Super Bowl to escape from politics, at least one commercial will bring you right back to current events. Budweiser's homage to its co-founder, Adolphus Busch, is certainly "relevant," as Ad Age notes. The 60-second spot, called "Born the Hard... More »

'Captivating' Ad Takes You Back to High School Romance*

*And while you're busy being captivated, it clobbers you with a different message

(Newser) - Meet Evan. He's a bored high school kid who starts defacing school property, er, doodling on a table in the library one day. Someone writes back. Messages are swapped as days pass, mystery and romance bloom. Evan wanders the halls, eyeing his classmates, wondering who his mystery penpal is,... More »

Macy's, JC Penney Sued Over Bargains That Aren't Bargains

'Customers have the right to be told the truth about the prices they're paying'

(Newser) - Los Angeles prosecutors on Thursday sued four national retailers, accusing them of duping shoppers into believing they got bigger discounts than they actually did, the AP reports. The separate lawsuits alleging deceptive advertising were filed against JC Penney, Sears, Kohl's, and Macy's, according to the Los Angeles city... More »

This Viral Holiday Ad Might Leave You Blubbering

It's, in a word, adorable

(Newser) - The tear-jerker Christmas ad of the year has arrived from Poland. The ad from auction website Allegro shows an elderly man using the site to search for "English." A package soon arrives on the man's doorstep with learning materials titled, "English for Beginners." We watch... More »

Google, Facebook Crack Down on Fake News

It just got harder to place advertising on phony content on the 2 platforms

(Newser) - Mark Zuckerberg says fake news on Facebook didn't help tip the election in Donald Trump's favor, but that hasn't stopped the site, along with Google, from starting to address the issue. Although they're not directly taking on the fake news sites themselves, the two platforms are... More »

For 1st Time, CoverGirl Featuring Hijab-Wearing Model

Muslim vlogger Nura Afia to be featured in new campaign

(Newser) - For the first time in the company's history, CoverGirl will feature a woman wearing a hijab in its advertising, the AP reports. Nura Afia, a beauty vlogger with more than 216,000 YouTube subscribers, will be featured in CoverGirl's newest ad campaign alongside global celebrities like Sofia Vergara... More »

Like Phelps, This Ad Is One of the Greatest Ever

Under Armour ad is, in a word, inspiring

(Newser) - Under Armour's ad featuring Michael Phelps has been viewed 7.7 million times on YouTube and is now the fifth most shared Olympic ad of all time. Why? It's not simply because Phelps is insanely impressive , as is his training routine. As data from Unruly reported by Adweek ... More »

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue... More »

Budweiser Renaming Itself 'America' This Summer

But it's only temporary

(Newser) - In an election year filled with the phrase "Make America Great Again," it's perhaps appropriate that Anheuser-Busch InBev is introducing packaging for Budweiser that, as USA Today puts it, is going to "throw some America on it." Per Advertising Age , the company confirmed Tuesday it... More »

'100% Natural' Quaker Oats? Not Quite, Says Lawsuit

Suit contends oats can't be labeled 'natural' with even trace levels of herbicide

(Newser) - The nearly 140-year-old Quaker Oats brand isn't as wholesome as its name might imply, according to a lawsuit seeking class-action status after trace amounts of the active ingredient in Roundup were found in some oats, which are advertised as being "100% natural," reports the New York Times... More »

Taylor Swift's Apple Ad Spawns 5 Amazing Figures

Drake and Future should be happy

(Newser) - On April 1, Taylor Swift shared an ad for Apple Music in which she belts out Drake and Future's "Jumpman" while running on a treadmill, then does a faceplant. (Shake it off, Swift.) AdWeek reports the video—"based on real events," says Swift—has been... More »

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