Campaign to bring burger to newbies leaves bad taste in critics' mouths
Wall Street Journal 1 hour, 32 minutes ago
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Burger King is catching flak for taking the burger wars to places that don't even have a word for burger, Wall Street Journal reports. In a campaign critics are calling crass, the company sought out "Whopper Virgins" in far-flung locations from Greenland to Transylvania who had never eaten a burger before, and asked them to compare the taste of a Big Mac and a Whopper.
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Budget cuts force test-happy prof to take drastic action
USA Today Dec 2, 08 2:17 PM CST
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When his suburban San Diego high school cut his photocopy budget to $316, calculus teacher Tom Farber had a problem. Because he gives a lot of tests—to make sure his students have enough practice for their AP exam, he says—he racks up $500 a year in 3-cents-per-page copy costs. So he got resourceful. Farber began selling ad space on his test papers, at $10 to $30 a pop. “Tough times call for tough actions,” he says.
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Despite a slight growth in audience, homogenized radio is losing ad dollars
New York Times Nov 26, 08 9:35 AM CST
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More listeners hasn’t translated into more cash for radio broadcasters struggling to keep advertising revenues up, reports the New York Times , as prime clients like auto dealers and retailers cut ad buys in their own battle to stay afloat. Radio advertising continued its 18-month nosedive, declining 10% in October from the previous year.
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Gaudy expenditures anger public, Congress
ABC News Nov 25, 08 11:06 AM CST
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Citibank is getting billions from taxpayers and cutting thousands of jobs, but it's not canning its 20-year, $400 million deal to dub the New York Mets’ new stadium “Citi Field.” Such big advertising deals are coming under the microscope—and have critics crying foul, ABC News reports. “This type of spending is indefensible to Citigroup’s new partner and largest investor: the American taxpayer," fumed one lawmaker.
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Golfer has been Buick pitchman for 9 years
Detroit News Nov 24, 08 1:43 PM CST
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General Motors is ending Tiger Woods' endorsement deal in an attempt to cut costs, the Detroit News reports today. Woods has been the celebrity face of GM’s Buick brand for 9 years, but his contract will expire Dec. 31. The golfer, whose wife is expecting their second child, says ending the deal will allow for more personal time with his family.
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As consumers budget, luxury brands slash promotional spending
New York Times Nov 24, 08 12:45 PM CST
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The echoes of the economic crisis continue to reverberate, with luxury brands trimming spending on newspaper and magazine ads as their target audiences cut back, reports the New York Times. Display advertising was already in decline, and spending on luxury items, which started softening in the spring, fell off a cliff in October. Says a consultant: "This has really hit quite hard at the top, and quite quickly at the top."
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Expansion of coverage under Murdoch has lured high-end retailers to WSJ
Bloomberg Nov 21, 08 5:45 PM CST
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The New York Times and the Wall Street Journal are in an advertising war, and it appears the Journal is winning, Bloomberg reports. Notable accounts, particularly in the luxury market, are fleeing to the Times ’ rival. “They’re definitely stealing advertising dollars,” one analyst said of the Journal , which has broadened the scope of its coverage since Rupert Murdoch’s takeover last year.
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Singer shot photos before the slayings
E! Online Nov 14, 08 10:52 AM CST
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The timing isn't the best, but Jennifer Hudson has given her blessing to the inclusion of her photo in a new Gap ad, E! Online reports. The holiday ad campaign, conceived and photographed before the murders of her mother, brother, and 7-year-old nephew, features the Academy Award-winner looking cheery in a red sweater.
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Marketing gamble by casinos is coming back to haunt them
Advertising Age Nov 10, 08 11:27 AM CST
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Las Vegas has enthusiastically promoted itself to travelers interested in pastimes other than gambling in recent years, but now that economic woes are tightening leisure budgets, Sin City is taking a hit, reports Advertising Age. With visitor volume and gaming revenue down, casinos are scrambling to respond. One has a less-than-subtle new slogan: "Shut up & play."
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Deal scaled back in effort to appease anti-trust regulators
Wall Street Journal Nov 4, 08 2:12 AM CST
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Yahoo and Google have scaled back their ad partnership in a bid to satisfy regulators concerned that the deal will run afoul of anti-monopoly rules, insiders tell the Wall Street Journal . The new deal caps the amount of revenue Yahoo can earn from the deal at 25%, and slashes the length of the agreement from ten years to two years.
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Unwilling to compromise, the Web giants may dissolve negotiations
Wall Street Journal Oct 31, 08 9:03 AM CDT
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Google and Yahoo's potential partnership is on the rocks. The two sides are still searching for a middle ground on an advertising deal, but both sides could walk away from the talks as early as next week, the Wall Street Journal reports. The main stumbling block is a consent decree, suggested by the Department of Justice, that would subject the companies’ compliance to constant oversight by a judge.
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analysis
New York Times Oct 23, 08 6:19 PM CDT
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With the election season winding down and the economy slumping, Fox News could have trouble paying the heavy hitters it's signed and re-signed to multimillion-dollar contracts, the New York Times reports. Experts agree that advertising, a big chunk of Fox’s budget, will fall off after the amazing expenditures during viewer-magnet election coverage. Whether the outcome of the vote will matter is another question entirely.
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