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New York Times to Talk Truth With 1st-Ever Oscars Ad

The ad is part of the Times' effort to increase subscribers

(Newser) - The Washington Post isn't the only news organization with a snazzy new slogan . Advertising Age reports the New York Times will run a commercial spot during the Oscars for the first time ever Sunday. It's the Times' first TV ad since 2010, according to Business Wire . The commercial... More »

Advertisers Snapping Up Space During Trump's Favorite Shows

'The president’s media habits are so predictable'

(Newser) - It turns out ads are worth a lot more if you know the president is watching. It's no secret President Trump watches a lot of TV and is heavily influenced by what he sees there. For example, the Hill reports Trump tweeted about punishing people who burn American flags... More »

Budweiser's Super Bowl Ad Touches Chord on Immigration

Spot highlights journey of Anheuser-Busch co-founder Adolphus Busch

(Newser) - If you're hoping to watch the Super Bowl to escape from politics, at least one commercial will bring you right back to current events. Budweiser's homage to its co-founder, Adolphus Busch, is certainly "relevant," as Ad Age notes. The 60-second spot, called "Born the Hard... More »

'Captivating' Ad Takes You Back to High School Romance*

*And while you're busy being captivated, it clobbers you with a different message

(Newser) - Meet Evan. He's a bored high school kid who starts defacing school property, er, doodling on a table in the library one day. Someone writes back. Messages are swapped as days pass, mystery and romance bloom. Evan wanders the halls, eyeing his classmates, wondering who his mystery penpal is,... More »

Macy's, JC Penney Sued Over Bargains That Aren't Bargains

'Customers have the right to be told the truth about the prices they're paying'

(Newser) - Los Angeles prosecutors on Thursday sued four national retailers, accusing them of duping shoppers into believing they got bigger discounts than they actually did, the AP reports. The separate lawsuits alleging deceptive advertising were filed against JC Penney, Sears, Kohl's, and Macy's, according to the Los Angeles city... More »

This Viral Holiday Ad Might Leave You Blubbering

It's, in a word, adorable

(Newser) - The tear-jerker Christmas ad of the year has arrived from Poland. The ad from auction website Allegro shows an elderly man using the site to search for "English." A package soon arrives on the man's doorstep with learning materials titled, "English for Beginners." We watch... More »

Google, Facebook Crack Down on Fake News

It just got harder to place advertising on phony content on the 2 platforms

(Newser) - Mark Zuckerberg says fake news on Facebook didn't help tip the election in Donald Trump's favor, but that hasn't stopped the site, along with Google, from starting to address the issue. Although they're not directly taking on the fake news sites themselves, the two platforms are... More »

For 1st Time, CoverGirl Featuring Hijab-Wearing Model

Muslim vlogger Nura Afia to be featured in new campaign

(Newser) - For the first time in the company's history, CoverGirl will feature a woman wearing a hijab in its advertising, the AP reports. Nura Afia, a beauty vlogger with more than 216,000 YouTube subscribers, will be featured in CoverGirl's newest ad campaign alongside global celebrities like Sofia Vergara... More »

Like Phelps, This Ad Is One of the Greatest Ever

Under Armour ad is, in a word, inspiring

(Newser) - Under Armour's ad featuring Michael Phelps has been viewed 7.7 million times on YouTube and is now the fifth most shared Olympic ad of all time. Why? It's not simply because Phelps is insanely impressive , as is his training routine. As data from Unruly reported by Adweek ... More »

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue... More »

Budweiser Renaming Itself 'America' This Summer

But it's only temporary

(Newser) - In an election year filled with the phrase "Make America Great Again," it's perhaps appropriate that Anheuser-Busch InBev is introducing packaging for Budweiser that, as USA Today puts it, is going to "throw some America on it." Per Advertising Age , the company confirmed Tuesday it... More »

'100% Natural' Quaker Oats? Not Quite, Says Lawsuit

Suit contends oats can't be labeled 'natural' with even trace levels of herbicide

(Newser) - The nearly 140-year-old Quaker Oats brand isn't as wholesome as its name might imply, according to a lawsuit seeking class-action status after trace amounts of the active ingredient in Roundup were found in some oats, which are advertised as being "100% natural," reports the New York Times... More »

Taylor Swift's Apple Ad Spawns 5 Amazing Figures

Drake and Future should be happy

(Newser) - On April 1, Taylor Swift shared an ad for Apple Music in which she belts out Drake and Future's "Jumpman" while running on a treadmill, then does a faceplant. (Shake it off, Swift.) AdWeek reports the video—"based on real events," says Swift—has been... More »

Egypt Tour Group Tantalizes Travelers With Hijacking Promo

'Maybe a hijacker will take you to Cyprus!' reads Lions Trips' too-soon promo

(Newser) - The hijacking to Cyprus of an EgyptAir plane flying from Alexandria, Egypt, to Cairo on Tuesday ended relatively peacefully, with everyone on board freed and the suspected hijacker taken into custody. So in the "no harm, no foul" vein, an Egyptian tour company decided to appropriate the incident for... More »

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off... More »

Dos Equis Sends 'Most Interesting Man' to Mars ... for Good

Beer brand to start new campaign without actor Jonathan Goldsmith in the fall

(Newser) - Viewers watching Thursday night's Lakers-Cavaliers game on TNT may notice something very interesting—or, rather, someone very interesting. Ad Age reports that a Dos Equis ad will be the farewell promo for Jonathan Goldsmith, aka The Most Interesting Man in the World. The beer brand will send the character,... More »

Study: GOP Attack Ads Darkened Obama's Skin

'Darkness manipulation is sufficient to activate the most negative stereotypes'

(Newser) - The GOP may have intentionally darkened President Obama's skin in ads during the 2008 presidential campaign in order to capitalize on racial biases, the Washington Post reports. According to a study published Dec. 17 in Public Opinion Quarterly, 86% of attack ads attempting to link Obama to criminal activity... More »

Louis Vuitton Looks to Video Games for Its New Model

Star of Final Fantasy XIII exchanges sword for handbag

(Newser) - With real people apparently increasingly unable to afford its luxury handbags, Louis Vuitton is opening up a whole new market: fake people. CNN reports the "face" of the company's next ad campaign is Lightning, a collection of pixels and also a major character in the Final Fantasy video... More »

Ads Featuring Nazi Imagery Pulled From New York Subway

Ads for Amazon's The Man in the High Castle called 'irresponsible and offensive'

(Newser) - An ad campaign that featured Nazi imagery has been pulled from the New York City subway system. Seats on the 42nd Street shuttle between Times Square and Grand Central Terminal were wrapped in Nazi regalia to promote an Amazon video series called The Man in the High Castle based on... More »

Bloomingdale's Bashed for Holiday 'Date Rape' Ad

The overwhelming response to the ad has been 'creepy'

(Newser) - "Bloomingdale's must be pleased everyone is too distracted by red cups to notice its pro-roofie holiday ad," tweets one Washington Post writer. That's right, another company has found itself in some holiday hot water this week. The Wall Street Journal reports the Internet is in an... More »

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