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NEWS ABOUT: advertising

Idol Is TV's Biggest Moneymaker

'Two and a Half Men,' '24' also rake in the bucks

(Newser) - TV shows are judged by ratings, but ratings don't always reflect how much cash a show actually brings in. The biggest moneymakers are longstanding hits with broad appeal, Kantar Media found in a survey of TV's most popular programs. The winner, unsurprisingly, is a show that practically defines mass appeal:... More »

New Ads: Condoms Are for Ugly People

Well at least, that's what Olla appears to be saying...

(Newser) - Condoms: They help prevent pregnancy, STDs, and…ugly babies? That’s what South American condom company Olla seems to be implying in its new ads begging you—and the unfortunate-looking people in the ads—to “please use condom.” Hey, Olla: “No matter how cartoonish you make the... More »

10 Most Obvious Movie Product Placements

And there are probably a lot more to come

(Newser) - Iron Man 2—with its “$100 million marketing bonanza” featuring tie-ins and cross-promotions with Burger King, Dr. Pepper, Audi, 7-Eleven, and more—proves that “selling out has officially become the way to get movies made,” writes Jo Piazza on PopEater . With that in mind, the 10 most... More »

Ads Hit Twitter—Today

But, will users actually click on them?

(Newser) - Social media darling Twitter finally has a fancy new business model: a little something the media like to call selling ads. After years of speculation, the micro-blogging site will today launch an advertising platform called 'Promoted Tweets.' Advertisements will now appear at the top of search results, much like... More »

NBC's Eco-Love Could Make You Green

'Behavior placement' goes beyond product placement

(Newser) - Tune into NBC Universal the week of April 19th and you'll see characters recycling, reducing their carbon footprints, and eating organic food. This semi-annual week of 100 hours of eco-friendly programming is part of the network's "behavior placement" strategy, which drives ad sales by inserting a feel-good theme into... More »

Domestic Abuse Makes Your Penis Fall Off?

Ad screws up pitch to abused men

(Newser) - That lovely image of a man with an airbrushed-flat, genitals-free crotch is a new ad from the UK’s National Centre of Domestic Violence, aimed at male abuse victims. Needless to say, it’s a bit of a disaster, writes Sady Doyle on Salon . The text is gentle and understanding:... More »

PR Firms in Full-Out Assault on Online Reviewers

Firms fight to shape what's being said about their brands

(Newser) - It isn't just Yelp, now the object of a class-action lawsuit, that's accused of manipulating those supposedly spontaneous grass-roots reviews popping up all over the Internet. Public relations companies are working overtime to shape online, word-of-mouth marketing to benefit their clients. The arena is becoming a battleground as companies strive... More »

Businesses Sue Yelp for Shakedowns

Claim site pressured them to advertise to squash bad reviews

(Newser) - A barrage of small businesses are suing Yelp, saying it pressured them to advertise in order to quash negative reviews. Since late February, at least three lawsuits seeking class action status have been filed against the site by a dozen companies, the AP reports. Yelp denies wrongdoing, saying that reviews... More »

Young Obama? Nope. Indonesian Lookalike

Ilham Anas rides resemblance to fame, indigestion commercials

(Newser) - Indonesian Ilham Anas isn’t President Barack Obama, but he plays him on TV. The magazine photographer bears a striking resemblance to the US commander-in-chief—he shapes his eyebrows to heighten the effect—and uses it to the delight of advertisers and event planners in Southeast Asia. “I’ve... More »

Free Food Contests Pay Off for Chains

Advertising exposure trumps paltry cost of gift certificates

(Newser) - That year’s worth of free food you just got from a Denny’s or Chick-Fil-A promotion isn’t hurting the chains a bit—in fact, it’s the most effective advertising they do. For one, you don’t actually get a year’s worth. It’s usually just a... More »

New Tampon Ads Mock Old Tampon Ads

Kotex commercials aim for a bit more reality

(Newser) - Tampon ads make your period seem downright fun, typically featuring girls clad in white, twirling around on the beach or perhaps doing yoga. One tampon company, however, is calling those ads what they are: ridiculous. “How do I feel about my period? I love it,” says the woman... More »

What Your Phone Tells Marketers About You

A look at what demographic advertisers think you're in

(Newser) - Advertisers trying to reach customers via a smartphone have a pretty good idea what each smartphone user looks like. Here’s how Advertising Age breaks down the demographics of each phone:
  • Blackberry: The typical user is a “salt-and-pepper businessman” who uses the phone primarily for email and messaging. He
... More »

Japan Tests Billboards That See You, Adjust Ads

'Minority Report'-style technology scans passing faces

(Newser) - Some Japanese malls are already testing a personalized billboard technology eerily similar to the one seen in Minority Report. The new billboards, developed by Japanese electronic company NEC, scan the faces of passing shoppers, quickly determine their age and gender, and then display demographic-appropriate ads, the Daily Telegraph reports. More »

Digital Billboards 'Weapons of Mass Distraction': Foes

Industry says they're not 'TV on a stick' but a simple 'slide show'

(Newser) - Digital highway billboards can change their display every few seconds, serving multiple advertisers and even aiding law enforcement in finding fugitives and missing children—which is terribly unsafe, critics argue. The “television on a stick” is dangerously distracting to drivers, they say. “The billboard gets your attention whether... More »

Top 15 Boomer Brands

Levi's, Pepsi, Harley, and Facebook make the list

(Newser) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:
  • Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
  • Pepsi—
... More »

Twitter Apes Google's Ad Model

Ads will show up as 140-character blurbs in search results

(Newser) - Twitter’s finally ready to unveil its ad service, and it’s going to look a heck of a lot like Google’s. Sources tell Peter Kafka of All Things Digital that Twitter intends to allow companies to place ads using a self-serve program, and that they’ll show up... More »

Paris Hilton Beer Ad Too Naughty for Brazil

Heiress' behavior actually tame, but ad that may be pulled

(Newser) - Apparently Brazil hasn't seen many photos of Paris Hilton, because an official has objected to a commercial that's surprisingly tame—for her. View the ad for Devassa beer, which features a fully clothed Hilton vamping provocatively in a high-rise window, in the gallery. For the sake of contrast, you can... More »

Colo. Town Censors Busty Avenue Q Puppet

Billboard firm decides puppet cleavage too racy for Colorado Springs

(Newser) - Avenue Q puppet Lucy the Slut is too slutty for the fine people of Colorado Springs, according to a local billboard company. The firm decided that a bus stop ad for the risque Broadway show which featured Lucy in a top revealing plenty of puppet cleavage "wasn't appropriate for... More »

Nostalgia Rules in Super Bowl Ads

From Betty White to Stevie Wonder, these ads bank on the familiar

(Newser) - Yes, there were still the requisite ads using slapstick violence to get a laugh, or objectifying women—but the reigning theme of this year's Super Bowl commercials was nostalgia. Thanks to the economy, many advertisers used familiar faces to pitch products, writes Stuart Elliott in the New York Times . A... More »

Google Runs 1st Super Bowl Ad

Search giant breaks into big time with romantic spot

(Newser) - After countless rumors and one coy tweet, Google aired its first Super Bowl ad tonight. The spot, "Parisian Love," traces a romance through search queries and results, beginning with "study abroad paris france" and ending with "how to assemble a crib." CEO Eric Schmidt hinted... More »

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