But it's proving difficult to get right on social networking sites
Ars Technica Nov 30, 07 11:42 AM CST
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Facebook's efforts to fix its Beacon system show that talk isn't cheap, as marketers increasingly are finding it’s a great way to spread the word about their product. Word-of-mouth advertising has taken off, with nearly $981 million being spent on campaigns last year, a 36% increase from 2005, reports Ars Technica. Companies are now integrating WoM into every campaign.
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Switches ad platform
to 'opt-in' format after users decry involuntary 'sharing'
Washington Post Nov 30, 07 6:36 AM CST
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Facebook has watered down its unpopular Beacon ad platform, which "shared" information about users' online shopping habits with everyone in their Facebook network—without their permission. Now, instead of making users opt out every time they make a purchase if they don't want it to be broadcast, Facebook will only broadcast the transaction if user click "ok."
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RJ Reynolds says Rolling Stone flap not an issue in decision
Winston-Salem Journal Nov 28, 07 3:27 PM CST
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RJ Reynolds won’t buy print ads next year, a break with the tobacco giant's tradition of using newspapers and magazines to reach customers, the Winston-Salem Journal reports. The announcement came the same day an anti-smoking group lambasted RJR and Rolling Stone for four pages of ads abutting a Nov. 15 pullout, designed with a cartoon motif, on indie rock.
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Editorial staff cuts loom, classifieds hardest hit
Reuters Nov 21, 07 11:49 AM CST
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A 21% third-quarter increase in newspapers' online advertising revenues was not enough to offset a print ad spending decline that brought total ad spending down 7.4% to $10.9B. As major newspaper companies grapple with contracting print revenues and declining profits, Gannett's USA Today has announced 8.8% cuts of editorial staff, Reuters reports.
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Battle with MoveOn hinges on the meaning of 'private'
CNET Nov 21, 07 11:45 AM CST
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Facebook jumped to the defense of its new social advertising program yesterday, under attack by a MoveOn campaign. MoveOn calls the program a “massive privacy breach,” but Facebook says that misrepresents Beacon, which does not make information "public." "Information is shared with a small selection of a user's trusted network of friends, not publicly on the Web or with all Facebook users," the company said.
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Madison Avenue product placements court cyber-audiences
New York Times Nov 16, 07 12:56 PM CST
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As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels like Blip.TV or Blame Society. The technique is different, with product placement at the heart of the strategy.
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Marketers could buy key storyline slots under 'DVR-proof' ad strategy
Advertising Age Nov 9, 07 9:06 PM CST
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TiVo-weary advertisers might be able to buy their brands starring roles in an NBC drama, Advertising Age reports. A show based on Matt Beaumont’s novel E centers on a fictional ad firm’s work with two real-life companies. The real-life-company slots, estimated near $500,000 each, will buy some say over storylines. NBC says it’s a way to "DVR-proof" the marketers’ messages.
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Company launches anti-import ad campaign
Orlando Sentinel Nov 9, 07 8:15 PM CST
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A Florida orange juice producer is starting an ad campaign to put the squeeze on imported citrus. The campaign by Florida's Natural is aimed primarily at major juice makers such Tropicana and Minute Maid, which rely heavily on Mexico and Brazil for oranges, the Orlando Sentinel reports. The latter nation replaced Florida in recent years as the world's orange king.
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DVR pioneer Tivo sells demographic data
Wall Street Journal Nov 8, 07 12:08 PM CST
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With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want to know which segments of my customers are skipping my ads,” one marketer said.
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Seems employees can troll, control, and fiddle with personal data
Valleywag Nov 7, 07 12:49 PM CST
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As the advertising industry prepares to harness the personal data of 50 million Facebook users, new privacy concerns are whipping through cyberspace. Valleywag reveals that Facebook employees not only have access to users' profiles and inboxes, but can alter them. And they do—frequently enough that management had to tell developers to "knock it off."
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Net giant and ratings experts to bring internet-style accountability to TV ads
New York Times Oct 24, 07 12:21 PM CDT
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Google’s enormously successful advertising tracking system is making the move to television, reports The New York Times , in a partnership with television ratings expert Nielsen. With the growing popularity of digital video recorders and download services that allowstelevision watchers to time shift skip ads on their television sets, advertisers have grown increasingly anxious to know more.
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USA Today Oct 22, 07 5:16 PM CDT
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If you've seen the iPod Nano ad featuring "1234" by Feist, you probably have the song stuck in your head. You're not alone: Since the TV spot first aired last month, the song has shot up the iTunes charts, hit No. 4 on SoundScan, and propelled sales of the Canadian singer/songwriter's album "The Reminder," USA Today reports.
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Iowa airport turns unfortunate
FAA moniker into quirky ad campaign
Sioux City Journal Oct 22, 07 3:10 AM CDT
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Sioux City has protested in vain for years to the Federal Aviation Administration to change its airport's three-letter identifier: SUX. Then farm belt officials decided to wake up and fly right and capitalize on the unfortunate moniker. Now Sioux Gateway Airport has launched a publicity campaign featuring the slogan "FLY SUX," which is appearing on T-shirts, baseball hats, and the airport's website.
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Google will syndicate videos through AdSense
New York Times Oct 9, 07 2:47 PM CDT
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Google’s once-inconspicuous text ads are getting a grainy video makeover in the latest attempt to monetize YouTube. A new service today will let websites embed relevant clips amongst AdSense offerings, sprucing up ads in exchange for a cut of revenue. Video auteurs will also get revenue pie, but only the 100 or so Google has deals with will be distributed.
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Second quarter increase of 25+%
quiets fears that mortage crisis
would dampen growth
CNET Oct 4, 07 3:28 PM CDT
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Despite concerns that the mortgage crisis would hurt online advertising sal