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California About to Have More Latinos Than Whites

They should reach parity by the middle of this year

(Newser) - By this time next year, white people will be a minority in California. According to new demographic information released yesterday by the state's Department of Finance, Latinos will catch up to whites by the middle of this year, with each representing roughly 39% of the population. By next year,... More »

GOP Doesn't Need Change

Charles Krauthammer thinks the world is overreacting to Mitt Romney's defeat

(Newser) - All week pundits have been burying the GOP, insisting it must change to meet America's changing demographics or die. But not Charles Krauthammer. "The answer to Romney's failure is not retreat," he writes in the Washington Post . It is to "do conservatism, but do it... More »

The Age of Reagan Is Over

Barack Obama's coalition is real, Ross Douthat admits

(Newser) - Conservatives wanted to believe that Barack Obama's 2008 victory was a one-time affair, a unique confluence of events. Now they know better. It's a genuine realignment, writes Ross Douthat in the New York Times . Obama won with the same coalition he marshaled in 2008. "It was the... More »

Rich, Poor Living Farther and Farther Apart—Literally

Census data reveal that income inequality driving demographic shift

(Newser) - Rich Americans and poor Americans are increasingly segregating themselves into separate neighborhoods, as the gap between America's haves and have-nots widens, a Pew study of recent census data reveals. From 1980 to 2010, the number of high-income households located in affluent neighborhoods doubled to 18%, the Washington Post reports,... More »

Asians Now Lead Immigration to US

Hispanics now in second place, Pew study finds

(Newser) - The biggest wave of new immigrants to America "aren't the poor, tired, huddled masses" described on the Statue of Liberty, the Pew Research Center says. A new report from the center finds that Asians have surpassed Hispanics as America's largest group of new immigrants and are now... More »

Minority Babies the New Majority

Census reveals demographic watershed moment

(Newser) - For the first time in US history, a majority of babies are members of minority ethnic groups, according to new census figures. Of the roughly 4 million born between July 2010 and July 2011, 50.4% belonged to minority groups. The data show that the huge demographic shift under way... More »

Mountain Dew Now Courting More Than Just White Suburbia

Pepsi hopes Lil Wayne can inject 'urban cool'

(Newser) - Mountain Dew doesn't just want to be the soda of choice for young white suburbanites anymore. PepsiCo has launched a new marketing campaign that it hopes can bring what Bloomberg hilariously terms "urban cool" to the brand, starring more diverse endorsers such as Lil Wayne and Mexican-American skateboarder... More »

Civil War Death Toll Boosted 20%

War claimed close to 750K lives: historian

(Newser) - The deadliest war in American history was even more devastating than long believed, especially for the South, according to a historian. The Civil War death toll of 618,222—360,222 from the North and 258,000 Southerners—has been in history books for more than a century. But J.... More »

Great Depression Data Goldmine to Finally Go Public

1940 census to be released after 72 year of privacy protection

(AP) - After 72 years of privacy protection lapses, intimate details of 132 million people who lived through the 1930s will be disclosed as the US government releases the 1940 census on April 2 to the public for the first time. Access to the records will be free and open to anyone... More »

Republicans Love Food Network, Weather Channel

Or at least, that's where GOP ad dollars are going

(Newser) - Apparently, Republicans love watching the weather. Campaigns are becoming much more sophisticated about where they spend their ad dollars, the New York Times reports, leading to buys in such unlikely places as the Food Network, Weather Channel, HGTV, and the History Channel. Studies suggest all of those networks have pretty... More »

Middle-Class Neighborhoods Dying Off

Stanford study says numbers have dropped sharply since 1970

(Newser) - A major new study from Stanford finds that America's middle class is shrinking in a big way, reports the New York Times . The researchers looked at 117 of the nation's biggest metropolitan areas and discovered that 44% of families live in areas defined as middle class, down from... More »

The New Target Demographic: Babies

Marketers increasingly focus on infants

(Newser) - Remember the plan Disney came up with earlier this year to stalk the maternity ward for potential new customers? Turns out that’s not an isolated incident, it’s a full-on trend. The new hot demographic for many brands to target today is infants to 3-year-olds, Adweek reports. Until recently,... More »

Minorities Now Majority in 8 Metro Areas

One demographer calls the change 'pivotal'

(Newser) - In eight metropolitan areas including Washington, DC, New York, San Diego, Las Vegas, and Memphis, minorities now make up the majority of the population, according to census data. Over the past decade, non-Hispanic whites have become the minority in 22 of the 100 largest urban areas in the US, the... More »

White Babies Now a Minority in US

Minority infants now the majority: preliminary census data

(Newser) - Minority babies now outnumber white infants in the US, preliminary Census estimates show, a finding that indicates racial and ethnic minorities will become the nation's majority by the middle of the century. Just under half of all children under 3 are non-Hispanic whites, down from more than 60% in... More »

The Rich Like Romney, the Poor Like Palin

Huckabee polls well with both, but only in the south

(Newser) - The more wealthy Republican voters are, the more likely they are to support Mitt Romney—and the exact opposite is true of Sarah Palin, according to a new Gallup poll that breaks down the GOP field’s demographic appeal. Romney is the top candidate among college graduates, with 21% of... More »

Obama Only Marked Black on Census—Unfortunately

It could have been 'historic teaching moment,' writes Gregory Rodriguez

(Newser) - When Barack Obama sat down to fill out his census form, he checked off one race: black. And as one of the most famous mixed-race people in the world, "he missed an opportunity," writes Gregory Rodriguez for the Los Angeles Times . In the 20th century, the idea of... More »

'Marrying Out' Thins Native Americans' Ranks

Population loss could lead to loss of federal benefits

(Newser) - More often than not, white people in the US marry other white people and black people marry other black people—but Census data show that more than half of all Native Americans marry non-Native Americans, and that could create problems for tribes down the line. The Eastern Shoshone of Wyoming,... More »

Deployed Soldiers Cost N. Carolina a Congress Seat

But they will return to North Carolina, guv's rep points out

(Newser) - During last year's Census, more than 40,000 troops were deployed from North Carolina's military bases—but because only 12,200 of them listed North Carolina as their home state, the state lost out on a congressional seat. That's because, though the Census usually counts the troops' current base as... More »

Divorce Soars in Rural America

Families look very different amid shift in values

(Newser) - An Iowa county’s divorce rate today is almost seven times what it was in the 1970s, and it’s symptomatic of a wide-ranging trend: For the first time in history, rural Americans are as likely as urbanites to be divorced, the New York Times finds in a look at... More »

Don't Whine About the Census, Detroit: Embrace It

Two op-eds: The city can get better even as it gets smaller

(Newser) - Detroit's staggering population loss over the last decade— some 237,500 people —has city politicians predictably calling for a census recount, but two opinion pieces think it's a waste of time. Better to focus on the new, smaller Detroit:
  • Detroit Free Press editorial: "The important thing now is
... More »

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