Adidas

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Adidas Stops Trying To Put Men's Shoes on Women's Feet

The PureBoost X is the rare running shoe actually developed for women

(Newser) - Next month, Adidas will launch a running shoe specifically developed for women. Why is this news, you ask, I've seen plenty of pink sneakers before. Well, those shoes were by and large designed for men then "adapted" for women, Footwear News reports. Or, as Quartz quotes the industry... More »

Adidas' Goal: Win Back Americans

World's no. 2 sports brand struggling in key market

(Newser) - Between 2002 and 2013, Adidas saw its overall market share more than quadruple—but in the US, the German company has recently struggled, with a retail market share of just 7% last year. And in the world of sneakers, that's a big problem: "The US is 40% of... More »

World Cup Ball to Suck Less This Year, Adidas Promises

It aims to improve on awful 2010 version

(Newser) - In 2010, players had a big complaint about the World Cup: The ball didn't move right. The Adidas Jabulani was engineered as a theoretical improvement over your standard, 32-panel ball. With just eight panels, it had fewer stitches, and that, supposedly, meant a less-turbulent flight through the air, Brian... More »

Adidas Wants You to Put Instagram Photos on Shoes

App expected to be out in August

(Newser) - Adidas announced on Instagram yesterday that you'll soon be able to add your Instagram photos to your shoes. Yes, the app to make this possible will be coming out in August for iPhones and Androids. The photos can be applied to Adidas' ZX Flux shoes, which retail for about... More »

Adidas Kills 'Shackle' Shoe After Outcry

Footwear's echoes of slavery sparked outrage

(Newser) - Looks like the only place the Adidas "shackle" shoe will be walking is into the Museum of Bad Ideas. The company has canceled plans to release the JS Roundhouse Mids, which were to come with a plastic, bright orange chain and ankle cuffs, after an outcry from people who... More »

Adidas Yanks $10M iAd Campaign From Apple

Steve Jobs reportedly being a control freak

(Newser) - Adidas has reportedly pulled its $10 million advertising campaign from Apple's new iAd platform. After three rounds of creative rejections—from Apple, not the client—Adidas apparently decided enough is enough. Steve Jobs was behaving like a control freak over the creative content, reports Business Insider , which is being produced... More »

Iconic Brands We've Outsourced

Globalization has pushed a lot of Americana overseas

(Newser) - Baseballs are as American as Mom and apple pie, right? Well, hopefully they have parents and pastry in Costa Rica, too, because that’s where Rawlings’ factory is located now. Loads of other all-American brands aren’t so all-American anymore, Newsweek reports, singling out the companies seen in the slideshow... More »

Michael Jordan's Son Could Cost College $3M

Adidas deal predates player with inherited preference for Nike

(Newser) - Michael Jordan’s son wants to wear the shoes his dad made famous when he plays college basketball this season—but if he does, he could wind up costing the University of Central Florida $3 million. Marcus Jordan insists on wearing Nike Air Jordans, but UCF has a deal with... More »

Adidas, Puma End 60-Year Feud—With a Soccer Game

Founding brothers had falling out in 1948

(Newser) - The family feud is over. Adidas and Puma are putting aside their differences, 60 years after the brothers who founded the German sportswear giants had a falling-out. Adi and Rudolf Dassler divided the town when each started his own company in Herzogenaurach, Germany, after a disagreement during World War II.... More »

5 Fun Facts About Melanie Oudin

Boyfriend helped American teen design those flashy shoes

(Newser) - With American Melanie Oudin’s surprise roll to the US Open quarterfinals capturing the sports world’s imagination, Chris Chase of Yahoo! Sports lists five facts you should know about the 17-year-old:
  • It’s gotta be the shoes: Oudin herself selected the pink-and-yellow look. Maker Adidas earlier said the design
... More »

Chuck Taylor (and Other Sneaker Names) Revealed

No, Adidas is not an acronym

(Newser) - Some sneaker names are obvious—Air Jordan, anyone? But Mental Floss uncovered the origins of some popular brand names that are a bit more mysterious:
  • Converse Chuck Taylor All Star: A former high school basketball star, Chuck Taylor joined the Converse team in 1921 and helped launch the shoe to
... More »

This Guy Will Be Selling You Stuff Very Soon

He proves his endorsement prowess

(Newser) - Outside the realm of the NBA, Dwight Howard is hardly a household name. Just you wait, reports Advertising Age. The 23-year-old star of the Orlando Magic seems to have it all—youth, charisma, eccentricity, character—and advertisers are taking notice. Howard has a ton of endorsement deals already, most notably... More »

Dissonant Ads Put Agency in Olympic Bind

Pitches for Adidas, Amnesty conflict—and inflame China opinion

(Newser) - A major advertising firm finds itself in an awkward predicament, the Wall Street Journal reports, after realizing it produced ads to drum up patriotic support for Chinese athletes in the Beijing Olympics as well as graphic spots criticizing China's human-rights record for Amnesty International. New York-based TBWA Worldwide has renounced... More »

Olympic Sponsors Targeted Over China-Darfur Links

McDonald's and others supporting 'genocide Olympics,' activists say

(Newser) - Activists are preparing to plaster college campuses with posters with charges like “McDonald’s: Proud Sponsor of the Genocide Olympics,” hoping to pressure multinational corporations sponsoring the Beijing Games into doing more about Darfur, BusinessWeek reports. Buying oil from Sudan makes China a sponsor of the region's genocide,... More »

Fans Flock to See Becks Sit on Bench

Ankle injury hasn't diminished crowds for Galaxy's star

(Newser) - David Beckham may be sidelined with an ankle injury but that hasn't kept American fans from turning out in droves to watch the British soccer phenom train, sit on the bench, or sub in for a measly 18 minutes for the LA Galaxy as he did in Washington DC last... More »

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