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August 21, 2008 9:53:19 PM CDT

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Stories related to: ad revenue

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15 Stories

  • August 2008

    • Even in Tight Election, Media Struggle to Retain Audience

      New York Times  |  Aug 4, 08 9:30 AM CDT

      Even in Tight Election, Media Struggle to Retain Audience

      (Newser) - Even as the 2008 election attracts more voter interest than it has in decades, media efforts to translate that into financial success have had mixed results, reports the New York Times. While cable news has enjoyed an uptick—and websites are setting record for online video—viewership for mainstream news media has been flatlining or worse. More »

      Tags

      election 2008  • presidential campaign  • cable TV  • web traffic  • ad revenue  • TV ratings  • American media  • network news

  • July 2008

    • Google Yet to Find Pitch for YouTube Ads

      Wall Street Journal  |  Jul 9, 08 10:50 AM CDT

      Google Yet to Find Pitch for YouTube Ads

      (Newser) - Google is still struggling to make advertising revenues from YouTube resemble the site's popularity, the Wall Street Journal reports, with big industry heavyweights still leery about placing their ads alongside amateur video. With a well-below-expectation $200 million in ad revenue forecast this year, it's obvious "most advertisers are still testing the waters on YouTube," one exec said. More »

      Tags

      Google  • YouTube  • online advertising  • civil lawsuits  • online videos  • ad revenue

  • June 2008

    • YouTube Trying Longer Videos

      CNNMoney  |  Jun 18, 08 5:56 PM CDT

      YouTube Trying Longer Videos

      (Newser) - YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week. More »

      Tags

      Internet  • Google  • Los Angeles  • YouTube  • online advertising  • ad revenue  • revenue

    • Microsoft, Yahoo End Talks, Rule Out Merger

      Wall Street Journal  |  Jun 12, 08 3:32 PM CDT

      Microsoft, Yahoo End Talks, Rule Out Merger

      (Newser) - Looks like a Microsoft-Yahoo marriage is off—for good this time, the Wall Street Journal reports. In a meeting last weekend, Microsoft representatives stated “unequivocally” that the software giant was not interested in purchasing all of Yahoo for any price. Yahoo then ruled out an alternative of selling Microsoft only its search business. More »

      Tags

      Google  • Microsoft  • Yahoo  • mergers and acquisitions  • search engine  • ad revenue  • search advertising

  • May 2008
  • April 2008
  • March 2008

    • Slowing Click Rate Hits Google Shares

      MarketWatch  |  Mar 28, 08 8:49 AM CDT

      Slowing Click Rate Hits Google Shares

      (Newser) - Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its value since February on fears it may not be immune from a slowdown. More »

      Tags

      Google  • advertising  • online advertising  • search engine  • ad revenue  • share price  • ad clicks

    • Zell Might Sell Newsday

      New York Times  |  Mar 20, 08 9:44 PM CDT

      Zell Might Sell Newsday

      (Newser) - Falling ad revenues could push Sam Zell's Tribune Company to sell Newsday , the Long Island newspaper with the 10th-highest circulation in the nation, the New York Times reports. Among those interested are Rupert Murdoch, who already owns the New York Post . Also in the running are the owner of the Daily News and the family that runs Cablevision. Tribune announced yesterday it lost $78 million in the fourth quarter. More »

      Tags

      Rupert Murdoch  • News Corp  • Tribune Company  • Sam Zell  • ad revenue  • Newsday  • New York Post  • Mortimer Zuckerman

    • As Recession Looms, Google Looks to Uncle Sam

      MarketWatch  |  Mar 13, 08 12:27 PM CDT

      As Recession Looms, Google Looks to Uncle Sam

      (Newser) - With an economic meltdown threatening its advertising business, Google is turning to Washington for a second revenue stream, MarketWatch reports. Google’s government contract business is still extremely small, but could become more important soon as the company tries to diversify, according to the division’s chief technologist. “The government is excited about innovation, and excited about Google for sure,” he said. More »

      Tags

      Google  • ad revenue  • satellite images  • government contracts  • intelligence spending

    • Atlantic Denies Going Tabloid

      Advertising Age  |  Mar 12, 08 4:59 PM CDT

      Atlantic Denies Going Tabloid

      (Newser) - Loyal Atlantic subscribers are in for a shock: Britney Spears graces the April cover. Though the magazine has showcased Marilyn Monroe and Humphrey Bogart, the prime real estate granted to the pop-tart has some questioning the effect dropping advertising and newsstand sales are having on the venerable journal's direction—and how such changes affect other magazines on the remake. More »

      Tags

      Britney Spears  • advertising  • media  • magazine  • ad revenue  • print journalism  • advertising sales  • The Atlantic

  • February 2008

    • Damon Wayans Launching Comedy Website

      Los Angeles Times  |  Feb 7, 08 4:13 PM CST

      Damon Wayans Launching Comedy Website

      (Newser) - Actor/comedian Damon Wayans is launching a new comedy video website, WayOutTV.com, which will feature videos from amateur comedians “overseen” by Wayans, the Los Angeles Times reports. The "My Wife and Kids" star is hoping to turn the site into an informal production studio to guide young talent into creating content that’s good enough to shop to Hollywood. More »

      Tags

      Internet  • YouTube  • comedy  • ad revenue

  • October 2007
  • August 2007

    • 'South Park' Masterminds Sign Mega-Deal

      New York Times  |  Aug 27, 07 2:47 PM CDT

      'South Park' Masterminds Sign Mega-Deal

      (Newser) - South Park’s creators have broken yet another taboo. In a deal that Cartman would no doubt term “friggin sweet,” Trey Parker and Matt Stone will share the show’s online ad revenue, a practice long verboten in Hollywood. The contract, which extends the show through 2011, is expected to earn the foul-mouthed funnymen $75 million, the Times reports. More »

      Tags

      Internet  • television  • ad revenue  • Comedy Central  • South Park

    • Journal Ad Revenue Plunges

      Reuters  |  Aug 13, 07 11:26 PM CDT

      Journal Ad Revenue Plunges

      (Newser) - Ad volume in the print edition of the Wall Street Journal dropped nearly 21% and revenue fell 7.2% compared with last July, Reuters reports. The dip underscores the immediate need for Dow Jones to generate more revenue from online properties, analysts said. Ad revenue from Dow Jones' online news operations, including the Journal's web site, rose 24%. More »

      Tags

      Dow Jones  • Rupert Murdoch  • advertising  • News Corp  • Wall Street Journal  • newspaper  • ad revenue

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