ad revenue

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Google Yet to Find Pitch for YouTube Ads

Big corporate dollars missing; internal inefficiency abounds

(Newser) - Google is still struggling to make advertising revenues from YouTube resemble the site's popularity, the Wall Street Journal reports, with big industry heavyweights still leery about placing their ads alongside amateur video. With a well-below-expectation $200 million in ad revenue forecast this year, it's obvious "most advertisers are still...

YouTube Trying Longer Videos
 YouTube Trying Longer Videos 

YouTube Trying Longer Videos

Long-form is attractive to site, still looking for revenue and going after directors

(Newser) - YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week.

Microsoft, Yahoo End Talks, Rule Out Merger

Weekend meeting torpedoes hopes of a merger

(Newser) - Looks like a Microsoft-Yahoo marriage is off—for good this time, the Wall Street Journal reports. In a meeting last weekend, Microsoft representatives stated “unequivocally” that the software giant was not interested in purchasing all of Yahoo for any price. Yahoo then ruled out an alternative of selling Microsoft...

Growing Pains Plenty Evident at Facebook

But Zuckerberg stays put, gets veteran help after hitting potholes

(Newser) - Facebook is seeing a lot of challenges lately, with ads selling at rock-bottom prices, revenue not nearly rivaling MySpace, and third-party developers defecting to OpenSocial networks (MySpace, again). But unlike other companies’ young founders, Mark Zuckerberg isn’t about to step aside. And thanks to his tight control of Facebook's...

Rosy Q1 for Google
Rosy Q1 for Google 
EARNINGS REPORT

Rosy Q1 for Google

Search giant profits up 30% as international ad business takes off

(Newser) - Google reported a 30% increase in first-quarter profits today, bettering analysts’ predictions and sending share prices up 17%, Bloomberg reports. Forecasters had assumed that growth in domestic advertising clicks would slow, but Google said it “remains healthy;” a 55% increase in international ad sales gave the search giant...

eBay Profits Jump 22% Under New CEO
eBay Profits Jump 22% Under New CEO
EARNINGS REPORT

eBay Profits Jump 22% Under New CEO

Site raises projected revenue to $9B, exceeds estimates

(Newser) - EBay's revenue soared 24% in the first quarter, the Wall Street Journal reports, with profits up 22%. Fueled by continued success with its online auction business and PayPal, its online-payment component, the company also raised its projected 2008 earnings to $8.7 billion to $9 billion, well beyond Wall Street...

Slowing Click Rate Hits Google Shares

Third monthly decline prompts fears for search king

(Newser) - Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its...

Zell Might Sell Newsday
 Zell Might Sell Newsday 

Zell Might Sell Newsday

Tribune Co. may unload paper; Rupert Murdoch is interested

(Newser) - Falling ad revenues could push Sam Zell's Tribune Company to sell Newsday, the Long Island newspaper with the 10th-highest circulation in the nation, the New York Times reports. Among those interested are Rupert Murdoch, who already owns the New York Post. Also in the running are the owner of the...

As Recession Looms, Google Looks to Uncle Sam

Web giant peddling Earth program in Washington

(Newser) - With an economic meltdown threatening its advertising business, Google is turning to Washington for a second revenue stream, MarketWatch reports. Google’s government contract business is still extremely small, but could become more important soon as the company tries to diversify, according to the division’s chief technologist. “The...

Atlantic Denies Going Tabloid
 Atlantic Denies Going Tabloid 

Atlantic Denies Going Tabloid

Spears cover story raises eyebrows among loyal readers

(Newser) - Loyal Atlantic subscribers are in for a shock: Britney Spears graces the April cover. Though the magazine has showcased Marilyn Monroe and Humphrey Bogart, the prime real estate granted to the pop-tart has some questioning the effect dropping advertising and newsstand sales are having on the venerable journal's direction—and...

Damon Wayans Launching Comedy Website

Star hopes to use WayOutTV.com to 'nurture' new comics

(Newser) - Actor/comedian Damon Wayans is launching a new comedy video website, WayOutTV.com, which will feature videos from amateur comedians “overseen” by Wayans, the Los Angeles Times reports. The "My Wife and Kids" star is hoping to turn the site into an informal production studio to guide young talent...

Facebook Seeks Hedge Fund Cash After Microsoft Deal

Social networking site now valued at $15B

(Newser) - After raising $240 million from Microsoft, the social networking site Facebook expects to raise a further $260 million from hedge funds and private-equity investors, according to the Wall Street Journal. The cash will be used to fund an international expansion and a new ad revenue system. The investment would put...

'South Park' Masterminds Sign Mega-Deal

Creators land share of ad revenue; show will run through 2011

(Newser) - South Park’s creators have broken yet another taboo. In a deal that Cartman would no doubt term “friggin sweet,” Trey Parker and Matt Stone will share the show’s online ad revenue, a practice long verboten in Hollywood. The contract, which extends the show through 2011, is...

Journal Ad Revenue Plunges
Journal Ad Revenue Plunges

Journal Ad Revenue Plunges

7.2% downturn emphasizes need for bigger push to internet

(Newser) - Ad volume in the print edition of the Wall Street Journal dropped nearly 21% and revenue fell 7.2% compared with last July, Reuters reports. The dip underscores the immediate need for Dow Jones to generate more revenue from online properties, analysts said. Ad revenue from Dow Jones' online news...

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