brands

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The 5 Best, Worst Car Brands in US

Can Ford thank Matthew McConaughey?

(Newser) - It's not clear whether Matthew McConaughey's commercials have anything to do with swaying customer opinion, but a nationwide survey of nearly 4,000 people regarding 24 major car brands has found that Americans love their Ford Lincolns the most, 24/7 Wall St. reports. An American Customer Satisfaction Index... More »

Trump's Luxury Brands Have Lost Their Glitter

And he really only has himself to blame, per Politico

(Newser) - For more than 10 years, BAV Consulting has kept an eye on the Donald Trump brand, documenting its peaks and valleys in consumer opinion. But as Politico reports, the Donald's hold on the luxury goods market—which has helped amass him a portfolio that Bloomberg has estimated is worth... More »

Why We No Longer Care About Brands

Online reviews give us all the information we need: James Surowiecki

(Newser) - Once, a company could depend on its reputation to earn sales: Customers were willing to buy a GM car or Sony device based on advertising and prior experience with the brand. Then came Consumer Reports, JD Power, and most importantly, the Internet. Now, consumers have a wealth of information on... More »

Coke Loses 'Most Valuable Brand' Crown

Apple, Google knock soft drink into 3rd place

(Newser) - At the top of the world's most valuable brands, Coke is no longer it. The soft drink giant has lost its crown to Apple and Google, falling from first place for the first time since consulting firm Interbrand started releasing lists of the world's 100 most powerful brands... More »

Estée Lauder Building 2nd 'Home' Market in China

Osiao strives for local authenticity

(Newser) - Estée Lauder already sells most of its brands in China—but now it's working on a new line specifically designed for the Chinese market. Osiao skin care products "will give consumers a sense of being local, of being really dedicated to them," says CEO Fabrizio Freda.... More »

Prefer Dunkin Donuts? You Might Be a Republican

Are you Team Subway or Team Wendy's?

(Newser) - If you love BMWs, Dunkin' Donuts, and Subway, you just might be a Republican. Democrats, meanwhile, prefer Jeeps, Starbucks, and Wendy's, a study finds. Researchers clocked 4,000 people's reactions to various brands to the millisecond, and found a divide between left and right, ABC News reports. "... More »

Mercedes Buys Naming Rights to Superdome

Luxury carmaker signs 10-year deal despite Katrina memories

(Newser) - The New Orleans Superdome, home stadium to the NFL's Saints, will soon be sponsored and rebranded by Mercedes-Benz USA, reports Adweek . The luxury car manufacturer signed a 10-year agreement to link its name to the Saints' turf—despite the Superdome's lingering association as a makeshift refugee camp for... More »

Apple Bumps Google as Most Valuable Brand

Tech and telecoms dominate the top brands

(Newser) - Apple has taken a bite out of Google. It's now the most valuable brand in the world, finally ending Google's four-year run at the top of Millward Brown's list of global brand value, reports Reuters . The study estimates Apple's brand to be worth $153 billion, almost... More »

Snot Pizza Isn't a Felony: Keillor

(Newser) - One minimum-wage worker farts on a salami sandwich, and suddenly the president of Domino's is issuing a public apology? “This is the world turned upside down,” writes Garrison Keillor in the Chicago Tribune. In the actual world, the salami fart is nothing. “The night manager just says,... More »

Domino's Workers Fired for Gross-Out Video

Employees filmed doing worse than anything than the Noid ever dreamt up

(Newser) - Domino's Pizza is struggling to contain the damage after a video of disgusting antics in one of its kitchens surfaced on YouTube, Advertising Age reports. A male employee is filmed wiping his bare butt with a sponge he then uses to wipe a pizza pan, farting on pepperoni, and stuffing... More »

Cable Company Wages War on Monsters

Company takes on more monsters than Godzilla in fight to protect trademark

(Newser) - High-end audio cable maker Monster Cable has been taking on every monster it can find in a battle to safeguard its trademark, the Wall Street Journal reports. The company has sued makers of monster-branded products from carpet cleaners to energy drinks, along with job-search site Monster.com, and even the... More »

Beverly Hills High Aims to Market Its 90210 Image

Clothing, cosmetics may make up school's budget shortfalls

(Newser) - Beverly Hills High School is considering starting lines of clothing and cosmetics in an attempt to capitalize on the glamorous image perpetuated by television’s 90210 series and famous alumni like Angelina Jolie. A smaller population of school-aged children in the neighborhood has sapped the tax base, leaving it with... More »

'Sea Change' In Store for Retail

Shops to shut, brands to fold as bankruptcies soar

(Newser) - Shaken by a tough holiday season and bracing for more trouble, the retail scene may look very different in 2009, the Wall Street Journal reports. Some stores will be reducing inventory and cutting suppliers, which could force small manufacturers to fold. Retail bankruptcies could abound. "We will have a... More »

Time, CNN Top College Faves

Annual marketing survey yields weightier results

(Newser) - College students took a break from beer pong to take stock of the world, a study of their favorite brands suggests. Time unseated Cosmopolitan as top magazine among the 1,000 students surveyed, while CNN.com bumped Perez Hilton off the list of top websites, Advertising Age reports. "World... More »

King Family Wants Cut of Obama-King Souvenir Cash

The dream may be passed down, but not the brand

(Newser) - The family of the Rev. Martin Luther King Jr. is demanding a share of the proceeds from the sudden wave of T-shirts, posters, and other merch pairing the civil rights leader with Barack Obama, the AP reports. Obama may have inherited the dream, but they own the brand, says the... More »

Guess Who Has the Most Trusted Brand in America?

Google proves you don't need advertising if consumers see you as good citizen

(Newser) - Google is officially the most trusted company in America, Advertising Age reports. The search giant’s rise is all the more incredible because it spends essentially nothing on advertising, and all the sweeter because it’s taking the top spot from rival Microsoft. Oil companies bring up the rear in... More »

Apple Has Top Brand, World Consumers Say

But survey says Microsoft, USA need to revamp marketing

(Newser) - Apple is the world's "most inspiring brand," as well as the one most consumers say they can't live without, according to a new survey on brand impact. Meanwhile, Reuters reports that Microsoft was the brand buyers thought most in need of an overhaul—with the United States as... More »

Generics Curb Rise in Drug Costs

Cheap alternatives to brand-name meds appear as patents expire

(Newser) - Scores of prescription drugs are getting cheaper, as name-brand patents expire and open the door to generic imitators. That's bad news for pharmaceutical companies, the Times reports, but it means that an aging population ever more reliant on drugs will be paying as much as 80 percent less for them. More »

Wal-Mart Drops The Smock

Company hopes a preppier look will help attract more upscale customers

(Newser) - Wal-Mart employees are about to ditch their frumpy frocks in favor of a preppier look—khaki pants and dark-blue polos. It's part of a broader initiative to streamline and modernize the megastore's image to attract a new, wealthier customer base, Business Week reports. Other recent upscaling: vinyl wood floors and... More »

CD Sales Drop 20%

(Newser) - CD sales plunged more than 20% in the first quarter of this year compared to the same period last year, and online music sales didn't come close to making up the difference. Closing stores, weak albums, and over a billion songs shared illegally every month combined to deliver the sharpest... More »

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