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New Biden Ad Tackles Age Issue Head-On

Campaign spot touts president's age as an advantage, leaning into his experience

(Newser) - Let's be blunt: We know Joe Biden is up there in years, you know it, and most voters know it . Now, the 81-year-old president running for a second term is addressing the age issue head-on in a new ad meant to soothe concerns that he doesn't have the...

RFK Jr. Apologizes to His Family for Super Bowl Ad
RFK Jr. Apologizes
to His Family for
Super Bowl Ad
IN CASE YOU MISSED IT
Feb 17, 2024 4:30 PM CST

RFK Jr. Apologizes to His Family for Super Bowl Ad

Super PAC's spot supporting presidential candidate used imagery from JFK's 1960 campaign

(Newser) - One gauge of whether your Super Bowl ad was successful is what viewers are saying online about it, and by the reaction Sunday night, there was a good amount of side-eye on one promo supporting Robert F. Kennedy Jr. for president—including from Kennedy's family. The Hill reports that...

Dunkin' Merch Sold Out in 19 Minutes After Affleck Ad

Orange tracksuits worn by 'Air' actor and his fake boy band are apparently a coveted item

(Newser) - If you haven't had a chance yet to catch the Ben Affleck-Matt Damon-Jennifer Lopez-Tom Brady commercial for Dunkin' that aired on Super Bowl Sunday, everyone else made up for you. In fact, so many people were invested in the coffee and doughnut company's ad—which shows the three...

Some of the Best Super Bowl Ads, and a Letdown
Who Won the
Super Bowl Ad Wars?
Feb 12, 2024 10:00 AM CST

Who Won the Super Bowl Ad Wars?

Critics liked Ben Affleck, Christopher Walken spots; a 'Friends'-themed ad was deemed a 'letdown'

(Newser) - The Chiefs won the game, but who won the Super Bowl ad wars?
  • Twins: The USA Today Ad Meter contest gives a nod to the "Like a Good Neighbaaa" State Farm commercial featuring a Twins reunion of Arnold Schwarzenegger and Danny DeVito. Watch it here .
  • Walken: New York Times
...

The Buzziest Super Bowl Ads So Far
The Buzziest
Super Bowl
Ads So Far
Feb 7, 2024 12:00 PM CST

The Buzziest Super Bowl Ads So Far

The bazillion-dollar ad-palooza isn't waiting for the big game on Sunday

(Newser) - If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store. Many companies pre-release ads in hopes of recouping some of the reported $7 million that's the going rate for a 30-second spot by...

Super Bowl Ads Are Pricier Than Ever

It's around $7M for a 30-second spot this year

(Newser) - If you've ever wondered how much of a pretty penny gets forked over for the ads you see during the Super Bowl, allow us to lift that veil off: It's a lot. About $7 million for a 30-second TV commercial, according to a December report by Ad Age...

This City Wants Space Aliens to Come Visit

Coded message sent to TRAPPIST-1 solar system welcoming ETs to Lexington, Kentucky

(Newser) - If you've never visited Lexington, the Kentucky city wants your business—especially if you're from out of this world. That's why the Lexington Convention and Visitors Bureau (aka VisitLEX) beamed a message in October to the TRAPPIST-1 solar system, described by VisitLEX as "home to the...

Keeping Amazon Prime Video as You Know It Will Cost You

Streaming service will begin showing ads in movies, TV shows on Jan. 29, unless you pay up

(Newser) - We knew this day was coming , though we didn't know exactly when. Now, Amazon announces that its Prime Video service will start showing ads in its movies and TV shows beginning next month. The AP reports that the ad-infused content will kick off on Jan. 29, according to an...

Zara Said Ads Had 'Artistic Context.' Critics Disagreed

Detractors says ads with shrouded mannequins resemble dead Palestinians in Gaza

(Newser) - Retail clothing chain Zara says it has pulled images from an ad campaign featuring statues wrapped in white coverings after some said they resembled the shrouded bodies of murdered Palestinians. Users left tens of thousands of comments on the Spanish brand's Instagram page criticizing the images, while calls to...

Haley to Launch $10M Ad Blitz to Overtake DeSantis

Former UN ambassador plans TV, radio, and digital ads in Iowa, New Hampshire

(Newser) - Nikki Haley's presidential campaign will reserve $10 million in television, radio, and digital advertising across Iowa and New Hampshire beginning in the first week of December, a massive investment designed to give the former United Nations ambassador an advantage over Florida Gov. Ron DeSantis. Details of the advertising plans,...

Cheeky Ad Helps World Separate Sweden, Switzerland

No, they are not the same, as Visit Sweden so artfully explains

(Newser) - President Biden made headlines when he mixed up Sweden and Switzerland last year. But he's not the only one. Apparently the countries' "vaguely similar names and flags with crosses on them" have created quite the confusion, per Politico . In the last year, 85,000 US Google searches asked,...

Amazon Prime Caves, Will Run Ads on Films, Shows

Prime members who don't want such interruptions can fork over an extra $2.99 per month

(Newser) - Amazon Prime Video will include advertising during shows and movies starting early next year, joining other streaming services that have added different tiers of subscriptions. Members of Amazon Prime can pay $2.99 per month in the US to keep their service ad-free, the company said Friday, per the AP...

Ben & Jerry's Ditches Twitter Over 'Hate Speech.' It's Not Alone

'NYT' reports company has seen 59% drop in ad sales from previous year

(Newser) - Elon Musk seemed cautiously optimistic in April about Twitter's finances, telling the BBC that most of the social media platform's advertisers had returned and that it was "roughly breaking even." New stats tell a somewhat different story, with an internal presentation seen by the New York ...

More Twitter Safety Execs Flee Twitter
More Safety Execs
Flee Twitter
Jun 3, 2023 11:30 AM CDT

More Safety Execs Flee Twitter

AJ Brown, platform's head of brand safety and ad quality, steps down right after Ella Irwin

(Newser) - First Ella Irwin, Twitter's second head of trust and safety under Elon Musk, resigned earlier this week. Now, two more safety executives at the company are stepping away as well, leaving many wondering what this means for the platform's future with advertisers. Sources tell the Wall Street Journal ...

Amid Backlash, Budweiser Breaks Out the Clydesdale
No One Seems
to Be Happy
With Bud's
New Ad
VIDEO
Apr 18, 2023 8:44 AM CDT

No One Seems to Be Happy With Bud's New Ad

Beer giant's promo ticks off the right and the left after controversy around transgender influencer

(Newser) - Conservatives are trashing Bud Light, literally and figuratively , as well as Anheuser-Busch's other offerings, in the wake of a partnership with transgender influencer Dylan Mulvaney. Now, a new ad from the beverage giant appears to be trying to smooth over that backlash, though it doesn't appear to be...

Quirky ESPN Ad Campaign Is Back
Quirky ESPN Ad
Campaign Is Back
VIDEO
Jan 3, 2023 12:20 PM CST

Quirky ESPN Ad Campaign Is Back

Syracuse's Otto the Orange joins US women's soccer stars for new 'This Is SportsCenter' ad

(Newser) - ESPN's iconic advertising campaign is back, with the first installment of "This Is SportsCenter" in three years. The comical, off-kilter ads routinely feature athletes and mascots in promotion of ESPN's flagship sports news program. This one is no different. The 15-second " Orange Slices " shows US...

Balenciaga Faces Backlash for 2 Eyebrow-Raising Ads

One featured kids with teddy bear bags draped in fetish gear, the other SCOTUS docs on child porn

(Newser) - A fashion giant is under the microscope after two recent ad campaigns went awry, spurring a lawsuit and even dragging Kim Kardashian into the fray. The complaint filed Friday by Balenciaga in the New York State Supreme Court for the County of New York seeks $25 million in damages from...

This Christmas Ad 'Will Leave You Staring Into the Abyss'

Mostly in a good way, though reaction is mixed to John Lewis & Partners' poignant holiday promo

(Newser) - It's that time of year when Christmas ads start flooding the landscape, and some retailers are trying to take a "more muted approach" as people continue to struggle with inflation and the cost of necessities, reports the BBC . One promotion in particular, by the John Lewis & Partners...

'Filthy Cheater' Called Out in Full-Page Newspaper Ad

The ad has generated some global attention, for the newspaper at least

(Newser) - Somewhere in Australia, someone named "Jenny" feels avenged, and someone named "Steve" feels ashamed. Also, a small-town newspaper has garnered some global attention. Per People, "Jenny" took out a full-page, “premium placement” ad in a local newspaper with the following message in all-caps: "Dear Steve,...

Lawsuit to McDonald's: Where Are the Burgers in Your Ads?

Chain, along with Wendy's, is accused of false advertising

(Newser) - Earlier this year, three law firms accused Burger King of making its burgers look way better in advertisements than they are in reality. Now the trio is going after McDonald's and Wendy's with the same accusation, reports the Wall Street Journal . The new lawsuit alleges that Wendy's...

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