VitaminWater

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Next From Coke: Fruit-less 'Fruitwater'

It's made with Splenda, not fruit juice

(Newser) - The brouhaha over our soda problems belies a shifting beverage landscape: Water has grabbed the No. 1 beverage slot from soda, with Americans drinking 58 gallons a year of the former and 44 of the latter, per Beverage Digest via the AP . No wonder, then, that Coca-Cola is hitching its...

Coke Admits Vitaminwater Health Claims Are Bogus
 Coke Admits Vitaminwater 
 Health Claims Are Bogus 
IN CASE YOU MISSED IT
Aug 8, 2010 5:45 PM CDT

Coke Admits Vitaminwater Health Claims Are Bogus

Its odd defense: Who could possibly believe such things?

(Newser) - John Robbins is taken aback by Coca-Cola's "staggering feat of twisted logic:" Forced to defend itself in court against charges that its vitaminwater makes false health claims, the company didn't even attempt to back them up. Instead, it asserted that "no consumer could reasonably be misled into...

On Shelves Soon: Facebook-Flavored VitaminWater

'Connect' will have black cherry-lime flavor, nutrients

(Newser) - If you’re one of those people who can’t get enough of Facebook, good news is coming to your corner store in March, in the form of VitaminWater’s new flavor. “Connect,” a black cherry-lime concoction, is the result of a contest on the drink’s Facebook...

'Functional Foods' Worry Health Experts

'Nutritious' junk food grabs growing US market share

(Newser) - Once dubbed junk, certain snacks are enjoying a second life as so-called “functional foods”—candy bars or sugary cereals spruced up with added nutrients, the AP reports. Despite warnings by health experts, functional foods now account for $27 billion in sales, or 5% of the US food market,...

FDA OKs Natural, No-Calorie Sweetener

Coke, Pepsi will have stevia products soon

(Newser) - Get ready for a barrage of soft drinks and foods using the term stevia. The FDA today gave its blessing to use of the zero-calorie natural sweetener derived from the leaves of a South American bush, the Chicago Tribune reports. Coke and Pepsi will have drinks on the shelves soon,...

Coke Takes Swig of Glacéau
Coke Takes Swig of Glacéau
May 25, 2007 9:12 AM CDT

Coke Takes Swig of Glacéau

Soft drink giant tries to boost its offerings with $4.1B VitaminWater buy

(Newser) - Coca-Cola is adding some fizz to its line of non-soda offerings, acquiring the maker of Glacéau VitaminWater today in its biggest purchase ever. The $4.1 billion purchase of Energy Brands will give Coke a strong foothold in the market for non-carbonated products and help it close the gap...

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