brands

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More Twitter Safety Execs Flee Twitter
More Safety Execs
Flee Twitter
Jun 3, 2023 11:30 AM CDT

More Safety Execs Flee Twitter

AJ Brown, platform's head of brand safety and ad quality, steps down right after Ella Irwin

(Newser) - First Ella Irwin, Twitter's second head of trust and safety under Elon Musk, resigned earlier this week. Now, two more safety executives at the company are stepping away as well, leaving many wondering what this means for the platform's future with advertisers. Sources tell the Wall Street Journal ...

10 Most Trusted Brands in the US
10 Most Trusted
Brands in the US
May 28, 2023 12:50 PM CDT

10 Most Trusted Brands in the US

Band-Aid is tops again in Morning Consult survey

(Newser) - Morning Consult is out with its annual survey of the most trusted brands in America, and two quick things stand out: Band-Aid is No. 1 for the second straight year, and Amazon (No. 3) cracked the top 10 for the first time, reports Insider . So why Band-Aid? "It...

There's a Lesson in the Death of Honest Tea
There's a Lesson in
the Death of Honest Tea
OPINION
Jun 4, 2022 11:30 AM CDT

There's a Lesson in the Death of Honest Tea

Coca-Cola announced it's phasing out the brand it acquired a decade ago

(Newser) - Coca-Cola has sounded the death knell for Honest Tea, the brand it acquired in 2011: By the end of the year all that will remain is its Honest Kids juice-box spinoff. While some say it's the natural outcome—corporate behemoth buys mission-driven brand, ends up killing it—Rob Walker...

Suit Company's New Ads Have People Buzzing

Suitsupply's 'New Normal' ad campaign forecasts a post-pandemic orgy

(Newser) - The first thing you're going to do once you get the all-clear from Dr. Fauci is yank off your face mask, climb onto a bunch of sweaty strangers, and start offering them slobbering, open-mouthed kisses, right? That's what the post-pandemic future holds in "The New Normal,"...

Uncle Ben's Says Brand Is Going to 'Evolve'

Company says it was planning change even before Aunt Jemima news

(Newser) - Uncle Ben might soon be joining Aunt Jemima in retirement. Brand owner Mars says it is planning to change the rice's "brand identity," which has long featured a photo of an African American man. The name, which dates to 1946, comes from a black Texan rice grower,...

Fastest-Growing Brands Cater to Homebodies

Using DoorDash, White Claw, Venmo, and Amazon Prime means you never have to leave

(Newser) - Gen Xers had Zima ; millennials have White Claw —and the latter beverage is popular enough that it clinched the No. 2 spot on Morning Consult's list of the fastest-growing brands of 2019. The market research firm looked at "growth in the share of consumers who say they...

5 US Brands That May Vanish in 2018
5 US Brands That
May Vanish in 2018
Dec 20, 2017 10:30 AM CST

5 US Brands That May Vanish in 2018

2 are tied to this year's #MeToo movement

(Newser) - We'll soon lock 2017 away in our memory banks, but our recollections aren't the only things we may be leaving behind. Major US brands could be disappearing, per 24/7 Wall St. , a result of factors such as lagging customer demand, cuts from up high in corporate, and bad...

Only 3 Non-Tech Brands Make 'Most Valuable' Top 10

Apple is No. 1, followed by Google and Microsoft

(Newser) - If you wanted to create a brand from scratch and make it a valued household name, the tech sector is probably a good place to start. Per City AM , Interbrand looked at some of the world's biggest brands, then ranked their value—and seven that made it into the...

Selling 'Tiffany' Engagement Rings Just Cost Costco $19.4M

Judge rules against warehouse club, which sold jewelry using Tiffany brand name

(Newser) - A federal judge's decision on trademark infringement likely has Costco executives feeling blue—but definitely not Tiffany blue. Per CNBC , US District Judge Laura Taylor Swain ruled Monday the warehouse club must fork over $19.4 million in damages, plus interest, to the luxury jeweler for selling diamond engagement...

5 Huge Brand Names That Are Behind Trader Joe's Products
That Trader Joe's Snack May Be
More Familiar Than You Think
IN CASE YOU MISSED IT
Aug 13, 2017 5:15 PM CDT

That Trader Joe's Snack May Be More Familiar Than You Think

PepsiCo, Frito-Lay, or other big brand names might be behind your favorite TJ items

(Newser) - If you've ever eaten a Trader Joe's product and thought, "Huh, this tastes almost exactly like the brand-name version of the same product," you're probably right. Brands—including, in some cases, major ones like PepsiCo—often supply their products to Trader Joe's, which then...

Dunkin' Donuts May Be Nixing a Big Part of Its Identity

Parent company plans to drop 'Donuts' from brand name in test-drive

(Newser) - Dunkin' Donuts is thinking about dumping "Donuts" from its name. A new location of the chain in Pasadena, Calif., will be simply called Dunkin', a move that parent company Dunkin' Brands Group Inc. calls a test, the AP reports. The Massachusetts-based company said Thursday that a few other stores...

Just One of 10 Most Valuable Brands Isn't American

Nice job, Tencent

(Newser) - Bragging rights for the world's most valuable brands are usually controlled by US companies, but in this year's ranking by BrandZ , one of China's own cracked the top 10, CNN reports. Tencent, which makes online games, apps, and other digital add-ons, rode on the coattails of its...

The 5 Best, Worst Car Brands in US
The 5 Best, Worst
Car Brands in US
Sep 19, 2016 12:00 PM CDT

The 5 Best, Worst Car Brands in US

Can Ford thank Matthew McConaughey?

(Newser) - It's not clear whether Matthew McConaughey's commercials have anything to do with swaying customer opinion, but a nationwide survey of nearly 4,000 people regarding 24 major car brands has found that Americans love their Ford Lincolns the most, 24/7 Wall St. reports. An American Customer Satisfaction Index...

Trump's Luxury Brands Have Lost Their Glitter

And he really only has himself to blame, per Politico

(Newser) - For more than 10 years, BAV Consulting has kept an eye on the Donald Trump brand, documenting its peaks and valleys in consumer opinion. But as Politico reports, the Donald's hold on the luxury goods market—which has helped amass him a portfolio that Bloomberg has estimated is worth...

Why We No Longer Care About Brands
 Why We No 
 Longer Care 
 About Brands 
OPINION
Feb 10, 2014 12:14 PM CST

Why We No Longer Care About Brands

Online reviews give us all the information we need: James Surowiecki

(Newser) - Once, a company could depend on its reputation to earn sales: Customers were willing to buy a GM car or Sony device based on advertising and prior experience with the brand. Then came Consumer Reports, JD Power, and most importantly, the Internet. Now, consumers have a wealth of information on...

Coke Loses 'Most Valuable Brand' Crown

Apple, Google knock soft drink into 3rd place

(Newser) - At the top of the world's most valuable brands, Coke is no longer it. The soft drink giant has lost its crown to Apple and Google, falling from first place for the first time since consulting firm Interbrand started releasing lists of the world's 100 most powerful brands...

Estée Lauder Building 2nd 'Home' Market in China

Osiao strives for local authenticity

(Newser) - Estée Lauder already sells most of its brands in China—but now it's working on a new line specifically designed for the Chinese market. Osiao skin care products "will give consumers a sense of being local, of being really dedicated to them," says CEO Fabrizio Freda....

Prefer Dunkin Donuts? You Might Be a Republican
 Prefer Dunkin Donuts? 
 You Might Be a Republican 
in case you missed it
Jun 23, 2012 7:35 AM CDT

Prefer Dunkin Donuts? You Might Be a Republican

Are you Team Subway or Team Wendy's?

(Newser) - If you love BMWs, Dunkin' Donuts, and Subway, you just might be a Republican. Democrats, meanwhile, prefer Jeeps, Starbucks, and Wendy's, a study finds. Researchers clocked 4,000 people's reactions to various brands to the millisecond, and found a divide between left and right, ABC News reports. "...

Mercedes Buys Naming Rights to Superdome

Luxury carmaker signs 10-year deal despite Katrina memories

(Newser) - The New Orleans Superdome, home stadium to the NFL's Saints, will soon be sponsored and rebranded by Mercedes-Benz USA, reports Adweek . The luxury car manufacturer signed a 10-year agreement to link its name to the Saints' turf—despite the Superdome's lingering association as a makeshift refugee camp for...

Apple Bumps Google as Most Valuable Brand

Tech and telecoms dominate the top brands

(Newser) - Apple has taken a bite out of Google. It's now the most valuable brand in the world, finally ending Google's four-year run at the top of Millward Brown's list of global brand value, reports Reuters . The study estimates Apple's brand to be worth $153 billion, almost...

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