Super Bowl Ads

Stories

9 Stories

September 2008
- PepsiCo Offers $1M for Winning Super Bowl Ad
  
  Wall Street Journal | Sep 24, 08 11:25 AM CDT
  
  (Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh spin on the consumer-generated ad concept and give it the edge in pre-game hype. More »
February 2008
- 2008 Super Bowl Ads Increase Online Integration
  
  FoxBusiness.com | Feb 5, 08
  
  This year's Super Bowl drew an estimated 97.5 million viewers. With such a captive audience, advertisers strive to create that one commercial that viewers will remember and dub their favorite. Increasingly, this has meant engaging the viewer to participate with online interaction.
- Super Bowl Ads Score With Upbeat Humor
  
  Wall Street Journal | Feb 4, 08 10:25 AM CST
  
  (Newser) - Coke topped Pepsi thanks to Charlie Brown, Budweiser’s Hank the Horse made viewers cry, and Tide to Go’s talking coffee stain scored the second-biggest upset of Super Bowl XLII. Madison Avenue outpaced expectations in the annual adfest that accompanies the NFL’s title game, reports the Wall Street Journal. The New York Times notes the agreeably lighter tone of this year's crop. More »
- Beer Ads Take a Back Seat on Super Bowl Sunday
  
  Wired | Feb 4, 08
  
  Advertisements for vitamin-enhanced water beat out beer for top-viewed advertising airtime during Sunday's Super Bowl, according to TiVo's annual analysis of top-rated commercials.
- Super Bowl TV ads: Nostalgic and Family Safe
  
  San Francisco Chronicle | Feb 4, 08
  
  This was the eighth Super Bowl of the 21st century, but if you were only paying attention to the commercials, you might have thought it was the 1970s, '80s or '90s.
- The 11 Best Super Bowl Ads
  
  Entertainment Weekly | Feb 3, 08 2:56 PM CST
  
  (Newser) - There's probably supposed to be a game or something on tonight, but for legions of Americans, Super Bowl Sunday is all about the commercials. EW jumped in its way-back machine and dug up the 11 most memorable big-game distractions. They were: Cindy Crawford drinks a Pepsi (1992) The Ridley Scott-directed 1984 Macintosh ad (1984) Jordan and Bird's Shoot-off (1993) More »
January 2008
- Super Bowl Ads Go Online
  
  Wall Street Journal | Jan 28, 08 1:53 PM CST
  
  (Newser) - A TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal , while letting smaller players get in on the action without shelling out $2.7 million for a 30-second spot. More »
- Super Bowl Ads Take Up Strike Slack
  
  Associated Press | Jan 28, 08 11:44 AM CST
  
  (Newser) - Advertisers are betting big to get their messages across during Sunday's Super Bowl, and the renewal of the annual competition for viewers' eyeballs is especially fierce this year because of the Writers Guild strike, reports the AP. With scripted shows in reruns, advertisers are feeling pressure to get the most out of their spots during, literally, the only game in town. More »
- Super Bowl Ads Mirror US Mood
  
  MSNBC | Jan 21, 08 6:40 PM CST
  
  (Newser) - Super Bowl ads reveal the economic tenor of our times, MSNBC reports. Boom times spark creative commercials, like Apple's famed Ridley Scott-directed "1984" plug, which aired as economic confidence was rising. “Every year it really does mirror the biggest trends that year—what’s happening in the economy and what’s happening in the culture,” says an Adweek critic. More »