Marketing Strategy

Stories

Stories 1 - 20 of 136

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November 2008
- Obama's Sportswear 'Endorsements' Worth Millions
  
  Times (UK) | Nov 27, 08 4:52 PM CST
  
  (Newser) - The latest high-profile sportswear-endorser doesn’t charge brands like Nike and North Face a thing to be seen wearing their logos, but his fashion choices may be worth millions, the Times of London reports. Barack Obama’s love of the gym and the basketball court is famous, and companies are happy to cash in on the regular photographs of the president-elect sporting his favorite name-brand gear. More »
October 2008
- Negative Ads Spread to Drive-Thru, Food Aisle
  
  Wall Street Journal | Oct 2, 08 4:45 PM CDT
  
  (Newser) - Perhaps inspired by politicians, marketers are stepping up the attacks in campaigns for consumers’ food dollars, the Wall Street Journal reports; complaints of misleading comparison ads are up 50% since last year. Hard times means marketers have to try harder to give consumers “a reason to buy you,” says the president of Domino's, currently trying to promote its sandwiches via a jab at Subway spokesman Jared. More »
September 2008
- Geek World Rants, Raves Over Microsoft Ad
  
  InformationWeek | Sep 5, 08 7:20 PM CDT
  
  (Newser) - A new Microsoft ad is sparking praise and putdowns in roughly equal measure around the Web today. Paul McDougall calls the spot "outdated and not very funny" in InformationWeek , but says it's revealing — of a tech company totally out of touch with Generation Y. The choice of “has-been” Jerry Seinfeld proves that Microsoft is “dominated by middle-aged white guys who made their own millions more than a decade ago." More »
- Calif. Brewer Wins Fight to Sell 'Legal Weed'
  
  Los Angeles Times | Sep 2, 08 1:27 PM CDT
  
  (Newser) - Vaune Dillmann can market his beer from the small California town of Weed with the slogan "Try Legal Weed" after regulators backed off what could have been a drawn-out court battle, the Los Angeles Times reports. The feds tried to block Dillmann, citing a law prohibiting drug references on alcoholic beverages. "They said I was guilty of a thought crime," he said. More »
July 2008
- Dr Pepper Ads Want You to Sip, Not Guzzle
  
  Wall Street Journal | Jul 28, 08 11:31 AM CDT
  
  (Newser) - Facing flagging sales, 123-year-old Dr Pepper is capitalizing on “scientific” research that suggests it tastes better when you drink it slowly, the Wall Street Journal reports. Dr Pepper’s marketers are launching a campaign using “fake doctors to deliver this quasi science,” says an ad exec. Basketballer Dr J and Dr Frasier Crane of Frasier fame are touting the research in new commercials, saying "Slower is better: Trust me I'm a doctor." More »
- Obama Machine Knows What You Want
  
  Salon | Jul 16, 08 10:21 AM CDT
  
  (Newser) - Although Barack Obama's campaign might have your email, you probably don’t know how much more data it's got on you, and how effectively it's using it to try to win in November. Salon looks into Obama’s incredible effort to glean powerful demographic information from voters—address, income, grocery store preference, and much, much more—to custom-tailor messages for a diverse electorate. More »
June 2008
- Forget Sex, Crudeness Sells
  
  New York Times | Jun 18, 08 10:10 AM CDT
  
  (Newser) - Advertising execs usually like spokesmen to be safe, wholesome, family-friendly figures. So why the heck are the Griffins their new darlings? From Coca-Cola to Subway, everyone seems to be tapping the "Family Guy" clan, despite the show’s tendency to joke about sex, religion, AIDS, and other wholesome, family-friendly topics. It seems crude is “in,” the New York Times reports. More »
May 2008
- More Advertisers Text to (Willing) Customers
  
  Wall Street Journal | May 27, 08 3:27 PM CDT
  
  (Newser) - Text-message advertisements are catching on with marketers, largely because consumers actually ask to receive them—or at least to receive content that ads are attached to, the Wall Street Journal reports. Coors Light, for example, added marketing blurbs to text alerts requested by fans during last month's NFL draft, of which it was a sponsor. More »
- 'Greenwashed' Products Mostly Hype
  
  Boston Globe | May 15, 08 11:44 AM CDT
  
  (Newser) - "Green" is in, and many new products being marketed as Earth-friendly are in reality only marginally less unfriendly. The Boston Globe points to hybrid SUVs that get barely better mileage than their standard brethren, water bottles that use less plastic but still require large amounts of energy to make and deliver, and "non-toxic" cleaners that have merely reduced amounts of the same toxins. "It's a marketing exercise rather than reality," says a consumer expert. More »
- Fashionistas Chase Fleeting Bargains Online
  
  Wall Street Journal | May 1, 08 6:58 PM CDT
  
  (Newser) - New online shops are hooking up high-end customers with discount flash sales on luxury goods such as designer bags and shoes. Alerting members via text message, the members-only sites sell items in private sales that often begin immediately and can last just hours. The created frenzy works: Customers of one site buy on average within just 45 seconds of logging on, reports the Wall Street Journal . More »
April 2008
- 'Cloud' Ads Float Sky-High
  
  LiveScience | Apr 17, 08 2:36 PM CDT
  
  (Newser) - Forget blimps. A new kind of advertising sends company logos sky-bound in the form of clouds themselves—or almost. “Flogos” are flying, cloud-like shapes created from a soapy mixture pumped up with helium and other gases. The floating messages, sent up by repurposed snow machines, are completely safe, both for the environment and for passing airplanes, the inventor assures LiveScience . More »
- H&M Named Europe's Most Valuable Brand
  
  Financial Times (UK) | Apr 11, 08 9:24 AM CDT
  
  (Newser) - Swedish clothing chain H&M was named Europe’s most valuable brand in the inaugural ranking of retailers on the continent by Interbrand, the brand consulting firm, reports the Financial Times. H&M’s brand value was placed at $20.7 billion. French retailer Carrefour ($13.2 billion) and Sweden’s Ikea ($13 billion) rounded out the top three. Interbrand said the strength of own-label merchandise was key to a company’s success internationally. More »
March 2008
- Starbucks Rolls Out Customer-Focused Changes
  
  Wall Street Journal | Mar 19, 08 2:46 PM CDT
  
  (Newser) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which aims for a social-networking flavor with its new internet presence. More »
- USPS Defends Its 'Life Blood:' Junk Mail
  
  Washington Post | Mar 19, 08 12:32 PM CDT
  
  (Newser) - The US Postal Service, dependent upon junk mail, appears to be successfully fighting efforts to staunch its flow, the Washington Post reports. Though 18 states have introduced do-not-mail bills, none has passed, thanks in part to resistance from postmasters nationwide. "The post office and the business groups are pretty well-organized," one legislator said of opposition to such measures. More »