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December 2, 2008 8:19:25 AM CST



Marketing Strategy track this thread

Started by Robinthieu; Last updated by Robinthieu | View history

Marketing Strategy

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

Stories

Stories 41 - 60 of 136

  • January 2008
    • Music Giant EMI Slashing 2,000 Jobs

      Music Giant EMI Slashing 2,000 Jobs

      (Newser) - The new owners of record company titan EMI are cleaning house, starting with the elimination of 2,000 jobs—a third of its workforce—in a restructuring that could also include dumping artists, reports the Wall Street Journal . The layoffs come as new owner, Terra Firma Capital, tries to rejuvenate the fourth-place company during an industry skid that saw album sales drop 15% last year. More »

    • Data Centers Ahoy!

      Data Centers Ahoy!

      (Newser) - This spring will see the debut of a curious new green tech innovation: the floating data center. As an alternative to typical off-site computer backups, a startup plans to build its server networks inside shipping containers stored on cargo ships. International Data Security will open the first at San Francisco’s Pier 50 in April, ComputerWorld reports. More »

    • 'The Best Political Team on Television'? Says Who?

      'The Best Political Team on Television'? Says Who?

      (Newser) - The day of the New Hampshire primary was a big deal for CNN—so big that network honchos apparently couldn't resist forcing on-air talent to repeat their marketing slogan—“the best political team on television”—more than 50 times, by Jack Shafer's count. The cranky Slate media critic says the mind-numbing repetition damaged CNN's credibility, insulted its audience, and annoyed him to no end. More »

    • TV Content Stars at Vegas Show

      TV Content Stars at Vegas Show

      (Newser) - Televisions were all over the Consumer Electronics Show in Las Vegas this week, including some of the biggest, thinnest ones around, showing the crispest pictures ever, the New York Times reports. But exhibitors' focus was much more on what viewers will be seeing on those TVs, with several manufacturers unveiling deals with media and Internet outlets to put content on its sets.  More »

    • Air Jordan Turns 23

      Air Jordan Turns 23

      (Newser) - Basketball's most iconic shoe turns 23 this year, a number any sports lover worth his Air Jordans knows means a little something extra—and Nike isn't missing the significance, the Chicago Tribune reports. Neither Nike nor Jordan—who wore No. 23—will squelch rumors that this is the final incarnation of the shoe, which debuted in 1985 and was initially banned by the NBA for violating design rules; Nike picked up Jordan's $5,000 per-game fine. More »

    • HD Radio Poised for Turnaround

      HD Radio Poised for Turnaround

      (Newser) - The broadcast industry hopes 2008 is the year listeners finally tune into HD Radio—and conditions are right for a turnaround, the Wall Street Journal reports. Ford and other automakers are on board, and receiver prices have dropped. It's the nifty new features, though—you can, for example, "tag" a song for future download from iTunes—that may finally sway consumers. More »

    • The Taser Party: Chicks Dig It

      The Taser Party: Chicks Dig It

      (Newser) - At-home female entrepreneurs are ditching Mary Kay for Tasers, but they're keeping the pink. Taser International is marketing its user-friendly C2 "personal protector" to the public, and women with an interest in self-defense are holding independent Taser parties in states where the stun gun is legal. "It's a girl power kind of thing," said one woman. Critics, however, aren't so sure. More »

    • Warner Bros. Backs Blu-Ray

      Warner Bros. Backs Blu-Ray

      (Newser) - Warner Bros. will release new high-def films exclusively in Blu-ray format, the Wall Street Journal reports. The decision marks a major setback for the embattled rival HD DVD format—now adopted by only two studios, Universal and Paramount—and could be a tipping point in the ongoing format war that has discouraged consumers from buying high-def discs. Sony, Disney, and Fox are also committed to Blu-ray. More »

    • 'Long Island Lolita' a Porn Hit

      'Long Island Lolita' a Porn Hit

      (Newser) - A sex tape featuring onetime “Long Island Lolita” Amy Fisher is a bestseller, Newsday reports, and she's promoting it even though it wasn’t her idea. Husband Louis Bellera sold the tape as revenge after Fisher reignited her relationship with Joey Buttafuoco—but she decided to accept a six-figure payout rather than try to have it pulled from the internet. More »

    • Safari With That Liposuction?

      Safari With That Liposuction?

      (Newser) - Americans looking to get cosmetic surgery are eschewing expensive procedures at home and opting for "medical tourism," traveling abroad for cheaper procedures—that sometime come with exotic vacation perks. Countries including South Africa, Argentina, Thailand, Brazil and Singapore are marketing their health services to Americans with the promise of lower prices—and, CNN reports, a vacation getaway. More »

    • Homemade Ad Tops Best List

      Homemade Ad Tops Best List

      (Newser) - The best ad of 2007 cost 12 bucks to make. The winner of the Doritos Super Bowl commercial contest took best ad honors in USA Today 's poll of ad pros and couch potatoes. And that wasn't even the most authentic or irreverent item on the list. The winners are: Best Ad: Doritos Best Viral Video: Dove's Evolution More »

    • Cell Phone Ads Slowed by Privacy Worries

      Cell Phone Ads Slowed by Privacy Worries

      (Newser) - With the mobile Internet and GPS location-based services expanding, marketers and mobile phone companies are anxious to tap into a new level of targeted advertising. But, the AP reports, carriers are proceeding with caution in implementing the ads because they don’t want the perception of a privacy invasion to spook customers. More »

  • December 2007
    • Blogging Catches On as Marketing Tool

      Blogging Catches On as Marketing Tool

      (Newser) - Blogging is finding a niche as a marketing tool for small business owners, who like its low cost and potentially high returns. Only 5% of small business have blogs, the New York Times reports, and while many more could benefit from them, a company has to be sure of the blog’s purpose and match the content to its business model. More »

    • The Good Book Is Good Biz

      The Good Book Is Good Biz

      (Newser) - In the thriving business of Bible publishing, the lone calligrapher in his scriptorium has been superseded by marketing execs armed with PowerPoint. About 25 million Bibles were sold this year in America, reports the Los Angeles Times —that's 11 million more than the latest Harry Potter installment. But since the content stays the same, the dressing has to keep changing. More »

    • Ads Spoof Terror Videos; Not All Are Amused

      Ads Spoof Terror Videos; Not All Are Amused

      (Newser) - Dutch fireworks-safety ads spoofing Islamic terrorists have drawn criticism for their light take on suicide bombings and portrayal of negative Muslim stereotypes, the Guardian reports. The group depicted in the government-sponsored ads—LAAF, or the “Liberation Army Against Freedom”—is seen getting fireworks delivered as illicit arms, holing up in a cave, and practicing improper firework safety in their efforts to show "our true power.” More »

    • Selling the Video Game Pitch

      Selling the Video Game Pitch

      (Newser) - Picture the video game pitch: You sit down in front of a group software publisher execs with nothing more than a Powerpoint presentation and somehow try to communicate what your hypothetical digital world will be like and why it will be successful. Gamespot explores the evolution of pitching, from its unassuming beginnings to today’s pressure cookers. More »