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Marketing Strategy

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

Stories

Stories 61 - 80 of 136

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December 2007
- Comcast Woes Deepen as Cable Biz Feels Heat
  
  BusinessWeek | Dec 6, 07 10:18 AM CST
  
  (Newser) - Comcast’s worsening financial health, reported by its new CFO yesterday, has BusinessWeek predicting rough going ahead for the cable business. Consumers hit by the housing slump are cutting back on service, just as satellite and telecom competitors are cutting prices to get their attention. Comcast saw its stock tumble to a 20-month low after warning of below-predicted revenue and cash flow, and new subscriber declines. More »
- Facebook CEO Apologizes for Ad System
  
  Wall Street Journal | Dec 5, 07 5:07 PM CST
  
  (Newser) - Facebook CEO's apologized today for the company's new advertising system and told users they can disable it, the Wall Street Journal reports. The system, which tracks users' web activities, raised a firestorm of complaints over privacy concerns. "We've made a lot of mistakes building this feature, but we've made even more with how we've handled them," Mark Zuckerberg wrote on the company's blog. More »
- Joe Camel Ads Look Bad for Tobacco Giant
  
  Associated Press | Dec 4, 07 5:45 PM CST
  
  (Newser) - Eight states are suing RJ Reynolds, alleging that an ad for Camel cigarettes in Rolling Stone last month violates a 1998 agreement not to use cartoons in advertising cigarettes. The states seek $100 for every magazine distributed and for every hit on the tobacco giant's associated website, the AP reports. Potential fines could total more than $100 million. More »
- Dude, You're Losing an Account
  
  Wall Street Journal | Dec 3, 07 1:22 AM CST
  
  (Newser) - Computer giant Dell has chosen WPP to handle all of its global advertising and marketing - bringing to one agency $4.5 billion worth of billings that had been spread among an astonishing 800 agencies world wide. The Wall Street Journal reports Dell and WPP will strike a unique partnership to create a new firm that will handle all of Dell's product promotion business. More »
- Washington Takes Aim at Credit Cards
  
  Washington Post | Dec 1, 07 7:44 PM CST
  
  (Newser) - Dem lawmakers vow to finally rein in credit card companies after years of consumer complaints, the Washington Post reports. They want lenders to scrap random rate hikes and inscrutable fees, and plan to tackle it in a hearing next week; one rep has already drawn up legislation. But industry lobbyists are crying foul. “They’re getting oversight, and they don’t like it,” said one advocate. More »
November 2007
- Does Judith Regan Have a Smoking Gun?
  
  New York Observer | Nov 27, 07 5:07 PM CST
  
  (Newser) - Axed publisher Judith Regan sees herself as “the prom queen who got tripped up by the vicious meanies at News Corp,” the New York Observer posits, but nobody who knows her underestimates Regan's skills as a fighter. Either she really does have damaging secrets about Rudy Giuliani behind her defamation and discrimination lawsuit, or she's betting really big on her contract. Regan reportedly turned down a $6.5-million settlement this summer. More »
- Laser-Humvee Will Hunt IEDs
  
  CNET | Nov 24, 07 2:25 PM CST
  
  (Newser) - Boeing has developed a laser-equipped Humvee designed to disarm IEDs, CNET's military tech blog reports. The weapon system, known as the “Laser Avenger,” consists of a 1-kilowatt laser added to an anti-aircraft Humvee-mounted missile turret, and can neutralize a bomb by shooting the super-hot laser into it until it combusts internally, “popping” in a low-level detonation. More »
- Banner Ads Get Nasty
  
  Wired | Nov 16, 07 12:47 PM CST
  
  (Newser) - Some banner ads on legit sites can hack into your PC—even if you don't click on them. The new ads, which have been seen on sites like the Economist's and MLB.com, try to scan your hard drive and download malicious software, Wired reports. DoubleClick, which hosts the ads through its DART progam, says it is working on shutting them down. More »
- Products, Not People, to Star in NBC Drama
  
  Advertising Age | Nov 9, 07 9:06 PM CST
  
  (Newser) - TiVo-weary advertisers might be able to buy their brands starring roles in an NBC drama, Advertising Age reports. A show based on Matt Beaumont’s novel E centers on a fictional ad firm’s work with two real-life companies. The real-life-company slots, estimated near $500,000 each, will buy some say over storylines. NBC says it’s a way to "DVR-proof" the marketers’ messages. More »
- Soon, Advertisers Will Get You Too
  
  Wall Street Journal | Nov 8, 07 12:08 PM CST
  
  (Newser) - With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want to know which segments of my customers are skipping my ads,” one marketer said. More »
- Nigeria Sues Big Tobacco on Kid Smokers
  
  BBC | Nov 8, 07 4:45 AM CST
  
  (Newser) - Nigeria has launched a $40 billion lawsuit against Philip Morris and two other major tobacco companies, claiming they deliberately market cigarettes to children. Its government is demanding punitive damages and compensation for current and future health care costs, reports the BBC. A spokesman for the largest of the three, British American Tobacco, said that the action was "flawed" and insisted that the firm does not target young smokers. More »
- Internet Ads to Pass $21B
  
  Reuters | Nov 8, 07 1:27 AM CST
  
  (Newser) - Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending. Reuters reports all ad spending will rise just 2.1% in 2007 while online advertising will rise 26.7%. More »
- Microsoft Debuts Free Web Services
  
  Reuters | Nov 7, 07 11:20 AM CST
  
  (Newser) - Microsoft took its latest stab at marrying Windows and the web yesterday, debuting “Windows Live,” a new take on web applications that aims to complement Microsoft’s bread-and-butter Windows and Office offerings, rather than competing with them as other web services strive to. The company plans to heavily promote the suite, which includes programs for e-mail, blogging, photo sharing, messaging, and event planning. More »
- Targeted Ads Come to Facebook
  
  CNET | Nov 6, 07 6:49 PM CST
  
  (Newser) - Facebook creator Mark Zuckerberg unveiled a new ad-selling strategy today that will allow companies to create their own pages on the social networking site and zero in on customers based on their profiles. Users can sign up with advertisers they like and share information about them in their network. Advertisers also will get detailed information about the people who see their ads to hone their marketing. More »
- The Genius Who Gave Us the Toothpick
  
  Slate | Nov 4, 07 9:25 PM CST
  
  (Newser) - Americans might still be whittling their own toothpicks, if not for the marketing genius and borderline con-artistry of Charles Forster, writes Henry Petroski, author of a new book on toothpick history, in Slate. Forster swore to make a fortune mass-producing the pointy sticks, but had trouble finding buyers. So he hired young men to demand toothpicks in stores and restaurants. Soon, orders poured in. More »
- Oil Jumps Again, Cracks $96 a Barrel
  
  Associated Press |