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Marketing Strategy

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

Stories

Stories 81 - 100 of 136

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October 2007
- Fantasy Sports Leagues Win Suit Against MLB
  
  Bloomberg | Oct 17, 07 2:33 PM CDT
  
  (Newser) - Companies operating fantasy sports leagues have the right to use players' names and statistics under the First Amendment, an appeals court has ruled in a suit against Major League Baseball, Bloomberg reports. A fantasy league company sued MLB after it claimed control over all use of player names linked to stats, under a marketing relationship with the baseball players union. More »
- Yahoo's Earnings Top Expectations
  
  CNN | Oct 17, 07 6:01 AM CDT
  
  (Newser) - Yahoo reported better-than-expected sales and profits for the third quarter yesterday, pushing its stock up 10% in after-hours trading—despite having fallen 4% during regular market hours. The company pulled in a net income of $151 million, or 11 cents a share, slightly behind earnings for this time last year, but well ahead of the 8 cents a share predicted on the street. More »
- 'Privatized' Medicare Dupes Elderly: Audits
  
  New York Times | Oct 7, 07 8:18 PM CDT
  
  (Newser) - Dems are likely loading political ammo after audits show that Medicare providers have cut thousands from coverage and snubbed those who complain. What's more, HIV/AIDS patients have been booted, standards flouted and phones left ringing. Dems have long opposed efforts to "privatize Medicare," but feds say the changes improve choice and slash prices, the New York Times reports. More »
- Betting on Schools Doesn't Pay
  
  New York Times | Oct 7, 07 6:52 AM CDT
  
  (Newser) - For decades state lotteries have been sold to voters as tax-free ways to funnel funds into cash-starved schools. Of the 42 states with lotteries, 23 of them earmark money for education. But an investigation by the New York Times found that very little of the billions raised finds its way into school budgets. The bulk of the revenue goes to marketing costs, vendor commissions, and inflating payouts. More »
- Insurer Opens (Virtual) Island Getaway
  
  Wall Street Journal | Oct 5, 07 11:27 AM CDT
  
  (Newser) - Cruising over to Insurance Island might not sound like the most fun thing to do with your virtual life, but Assicurazioni Generali SpA is dedicated to being the rare corporate Second Life island that works, offering a car chase game, and manning the island with real employees. The 176-year old company wants to learn “what a virtual world looks and feels like.” More »
- Bank Gives Shy Thais Condoms
  
  Reuters | Oct 2, 07 11:10 AM CDT
  
  (Newser) - Some unusual withdrawals will be taking place later this month as Thailand's Kasikorn Bank begins giving away free condoms, branded with the bank's logo, at its 600 branches. Called "Condoms for Confidence," the campaign to combat the spread of AIDS seeks to alleviate embarrassment felt by many in conservative Thailand. “Women who buy condoms from convenience stores always get a strange look,” a health official told Reuters. More »
September 2007
- Disney Ditches Cellphone Service
  
  Wall Street Journal | Sep 28, 07 3:25 PM CDT
  
  (Newser) - Walt Disney Co. has just announced the closure of its Disney cellphone service, which it launched last year with high hopes of targeting a family market with features like Mickey Mouse ring tones and tools enabling parents to locate their children. The news follows on the heels of Disney's decision last fall to shelve its ESPN cellphone service, the Wall Street Journal reports. More »
- Free Phone Service Listens In, Tailors Ads
  
  Associated Press | Sep 24, 07 12:42 PM CDT
  
  (Newser) - In much the same way that Gmail scans emails to push relevant advertising, a California start-up is using voice-recognition software to translate the strategy to Internet phone calls. Puddingmedia offers free phone service if customers allow eavesdropping on their conversations, the AP reports. The data isn't recorded, but privacy advocates and bloggers are up in arms. More »
- Ronald Smiling as Stock Soars
  
  Baltimore Sun | Sep 22, 07 5:36 PM CDT
  
  (Newser) - Ronald McDonald is smiling as his stock soars and critics give grudging respect to his new menus, the AP reports. McDonald’s hasn’t yielded on all fronts – its fries still simmer in trans-fatty cooking oil – but nimble reactions to critics have helped boost the stock from $12 in 2003 to $54.80 yesterday. "Consumers' attention span is pretty short," says one analyst. More »
- Jodie Hits #1 With a Bullet
  
  Deadline Hollywood Daily | Sep 16, 07 2:00 PM CDT
  
  (Newser) - Jodie Foster's The Brave One ranked number one with a bullet this weekend at $13.5 million, although it failed to meet studio expectations, reports Deadline Hollywood Daily. Critic Nikki Finke laments the film's reviews and marketing, but applauds Foster as a rare actress able to open a hit movie. Taking second and third this week were 3:10 to Yuma and Mr. Woodcock , starring Billy Bob Thornton. More »
- Advertisers Eye Your Cell Phone
  
  Reuters | Sep 14, 07 7:07 PM CDT
  
  (Newser) - If you’ve dreamed of having ads beamed right to your cell phone, a slew of new Bluetooth-enabled products might make you drowsy. Get close enough to one of these billboards or displays, and it’ll ask you to accept a download—a video, song, or coupon. Given cell phones' prevalence, "it's too good an opportunity to miss," says one analyst. More »
- College Kids Addicted to Credit Cards
  
  BusinessWeek | Sep 9, 07 3:07 PM CDT
  
  (Newser) - College students are preferring plastic to low-rent living, a trend that has banks and consumer advocates battling over credit card plugs on campus. Critics say students are susceptible to easy money marketing and rack up too much debt. Banks blame students for not reading the fine print. With Dems in charge of the Hill, new laws may limit student credit. More »
- FBI Data Requests Go Beyond Terror Suspects
  
  New York Times | Sep 8, 07 5:44 PM CDT
  
  (Newser) - US terror suspects are drawing friends and colleagues into the net, the New York Times reports. FBI docs show that probes have sought info on people who suspects call or email the most. Phone companies already keep such data on hand for marketing and fraud protection, one expert says. Such “analysis is extremely powerful and very revealing." More »
- Singer's YouTube Tale Hits False Note
  
  Wall Street Journal | Sep 6, 07 4:53 AM CDT
  
  (Newser) - It's supposed to be one of those YouTube success stories: Marié Digby becomes an overnight sensation by racking up hits and scores a record deal as a result. But in reality the deal preceded the videos. Her rise to fame has highlighted both the desperation of corporations to latch onto the grassroots buzz and the willingness of the media to play along with the ruse, the Wall Street Journal reports. More »
August 2007
- AT&T to Shift All Ad Work to 1 Agency
  
  Advertising Age | Aug 28, 07 4:50 PM CDT
  
  (Newser) - AT&T plans to turn its decentralized media buying and planning over to one advertising agency, and the five incumbents are in the running for the business, which Advertising Age values at $3.345 billion for 2006. The telecom giant, the second-largest advertiser in the nation, says it is “pleased with the work” of all its agencies but it must “maximize efficiencies.” More »
- Weight-Loss Surgery Can End Diabetes
  
  Wall Street Journal | Aug 22, 07 10:52 AM CDT