Marketing Strategy

Stories

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June 2007
- eBay Shuts Window on Google Ads
  
  New York Post | Jun 18, 07 4:29 AM CDT
  
  (Newser) - Online auction powerhouse eBay broke a multi-million-dollar "keyword" advertising deal with Google, ostensibly after the search engine threw a party in Boston that crowded an eBay conference. But the boycott on search-driven spots also comes as Google's online payment feature Checkout elbows in on eBay-owned PayPal's territory. More »
- Kellogg Will Ease Off Ads Aimed at Kids
  
  New York Times | Jun 15, 07 7:24 AM CDT
  
  (Newser) - Averting a threatened lawsuit, Kellogg will reformulate its cereals and snack foods to make them more nutritious—or keep them as is and stop targeting advertising at children under 12. The plan affects about half of the company's offerings, meaning that fans of Pop-Tarts and Rice Krispies may be getting a little healthier whether they want to or not. More »
- Disney Goes Native in New Markets
  
  Wall Street Journal | Jun 11, 07 7:19 AM CDT
  
  (Newser) - The Walt Disney Co., failing in its efforts to sell American product in foreign markets, is retooling its overseas strategy to partner with local players. With an eye on five enormous markets—India, China, Latin America, Russia, and South Korea—the entertainment icon is abandoning its go-it-alone approach to produce television, film and merchandise customized for local tastes. More »
- Spam King Arrest Won't Stem Junk Mail Tide
  
  Forbes | Jun 1, 07 6:46 AM CDT
  
  (Newser) - The vaunted arrest earlier this week of Robert Soloway, the "Spam King" from Seattle, won't do as much to stem the flood of junk email as the feds want to think it will, says Andy Greenberg in Forbes. The clients who paid to use his 'zombie" computers to forward their marketing pitches will just find another spammer. More »
May 2007
- Google Wants to Read Your Mind
  
  Financial Times (UK) | May 23, 07 7:49 AM CDT
  
  (Newser) - Google wants to know about you—all about you. The company's stated goal of "total information" extends to users' leisure time and even their careers, the Financial Times reports. The ultimate goal is to allow advertisers to target users so precisely that their ads fetch higher rates than more scattershot marketing. More »
- Sallie Mae Chief Quits
  
  Wall Street Journal | May 23, 07 5:52 AM CDT
  
  (Newser) - The CEO of student loan giant Sallie Mae resigned unexpectedly yesterday in the midst of a $25 billion buyout by a private equity firm. The Wall Street Journal reports that Thomas J. Fitzpatrick was pressured out to stave off Congressional criticism of the buyout by J.C. Flowers and Co, which is taking the company private. The lender's CFO will take his place. More »
- Small Labels Are the New Fashion Stars
  
  Wall Street Journal | May 18, 07 1:11 PM CDT
  
  (Newser) - Women of all ages are springing for trendier clothes from newer labels, and the fashion industry is scrambling to keep up, the Wall Street Journal reports. The fastest growing segment of the industry is small risk-taking labels that have elevated casual pieces like jeans, t-shirts and cotton dresses to edgy fashion statements. More »
- Microsoft Buys Ad Firm for $6B
  
  CNET | May 18, 07 11:15 AM CDT
  
  (Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a major player in the online advertising sphere. More »
- OxyContin Maker Pleads Guilty
  
  Associated Press | May 10, 07 12:01 PM CDT
  
  (Newser) - The company that makes OxyContin pleaded guilty today to misleading the public about the effects of the potent painkiller. Purdue Pharma and three executives will pay $634.5 million in civil and criminal fines. Federal prosecutors accused the firm of "misbranding" the drug, marketing it as a less addictive alternative to traditional pain meds although no evidence supported the claim. More »
April 2007
- Time For Business to Listen Up
  
  Economist | Apr 27, 07 11:00 AM CDT
  
  (Newser) - Companies that aren't tuning in to the business implications of sound are missing a beat, the Economist writes. And there are a lot of them. Sound affects everything from office productivity (noisy open-floor plans diminish it) to how much customers buy (slow music makes people linger longer). More »
- Advertisers Dump Imus
  
  Wall Street Journal | Apr 11, 07 12:01 PM CDT
  
  (Newser) - Piling on to the mounting outrage against Don Imus, three advertisers have pulled their support from the CBS radio show or its simulcast MSNBC TV program. The three include marketing heavyweight Procter & Gamble, Staples and Bigelow Tea, the Wall Street Journal reports. More »
- Advertisers Won't Get It on eBay
  
  New York Times | Apr 6, 07 9:34 AM CDT
  
  (Newser) - Cable networks are boycotting eBay's experiment in auctioning television airtime to ad houses, in a decision that could ground its nascent spin-off site. The networks protest that Online Media Exchange, which eBay claimed would reduce inefficiency, doesn't account for today's complex targeting and multimedia promotional packages. More »
March 2007
- Lexus Reaches for Luxury Cachet
  
  Wall Street Journal | Mar 26, 07 11:23 AM CDT
  
  (Newser) - Stodgy luxury standby Lexus is trying to trade up to the hot "prestige luxury" market with a new line of $70,000 and up automobiles. Along with the new models comes a massive rebranding effort that aims, says a marketing manager, to get "Louis Vuitton, Prada, Gucci and Lexus all mentioned in the same breath." More »
- Google's Worst Nightmare
  
  Fast Company | Mar 18, 07 8:41 PM CDT
  
  (Newser) - Fast Company’s Alan Deutschman profiles Wikipedia founder Jimmy “Jimbo” Wales’ effort to take on Google in search. With 1000 initial volunteers, $4 million, and a commitment to mass collaboration Wales’ new for profit company, Wikia, mostly has idealism on its side as it takes on Google. More »
- Viacom Sues Google
  
  New York Times | Mar 14, 07 8:55 PM CDT
  
  (Newser) - Viacom filed a $1 billion lawsuit against Google yesterday for what it says is gross copyright infringement on YouTube, the company's newest acquisition. Google has promised to work with companies to remove copyrighted material, but Viacom complains that illegally posted clips of its programs like "The Daily Show" have been watched on YouTube “an astounding 1.5 billion times.” More »
- The Super-Rich Are Rewriting Hollywood Rules
  
  MSNBC | Mar 12, 07 1:49 PM CDT
  
  (Newser) - A new breed of Hollywood players—so rich they don't need studio money—are financing and releasing slates of small-budget films on their own. Producers like Sam Nazarian, a 31-year-old scion of a wealthy Persian family, and self-made billionaire Sidney Kimmel, 78, are shouldering the costs of a full lineup of films, including the printing, advertising, and marketing that indies usually turn to the studios for. These mini-moguls keep control of their films, and all the profit. More »