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Ars Technica
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Nov 30, 07 11:42 AM CST
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Facebook's efforts to fix its Beacon system show that talk isn't cheap, as marketers increasingly are finding it’s a great way to spread the word about their product. Word-of-mouth advertising has taken off, with nearly $981 million being spent on campaigns last year, a 36% increase from 2005, reports Ars Technica. Companies are now integrating WoM into every campaign.
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Washington Post
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Nov 30, 07 6:36 AM CST
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Facebook has watered down its unpopular Beacon ad platform, which "shared" information about users' online shopping habits with everyone in their Facebook network—without their permission. Now, instead of making users opt out every time they make a purchase if they don't want it to be broadcast, Facebook will only broadcast the transaction if user click "ok."
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Wall Street Journal
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Nov 29, 07 10:49 PM CST
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The super-rich are joining the social networking craze, but they're certainly not going to mix with the masses on MySpace. Exclusive sites for millionaires using the same membership criteria as snooty country clubs are appearing on the Web, reports the Wall Street Journal . Invitation-only site aSmallWorld.net has proven popular—some say too popular.
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Reuters
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Nov 28, 07 10:26 AM CST
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Newspapers readers at an increasing pace are turning to Pluck, a media syndication company, to link their sites to social networks, like MySpace and Facebook, giving them access to 165 million users, Reuters reports. Pluck will use the Facebook programming interface and Google's OpenSocial system to share information between its customer's sites and the most prominent social nets.
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GigaOm
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Nov 27, 07 5:26 PM CST
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You might not want it, but competing music-player advertisers are betting The Shins will change your mind, reports GigaOm blogger Chris Albrecht. The alt-rock band is currently featured in ads peddling both Apple's iPhone and Microsoft's Zune, leading the blogger to wonder which product the band actually uses.
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InformationWeek
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Nov 27, 07 10:05 AM CST
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Aggressive new advertising tactics make Facebook look more evil by the day, but don’t worry, InformationWeek columnist Cory Doctorow writes, because it’s doomed anyway. Sure social networks are “pure crack” for some, but sooner or later everyone gets friended by someone they’d rather avoid, and eventually that awkwardness is too much to bear.
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Reuters
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Nov 26, 07 2:41 AM CST
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MTV just may become a thing of the past, thanks to a new wave sweeping the Net called “interactive video.” Encouraged by the popularity of music videos online, but frustrated by poor web quality, producers are allowing users to create their own video-viewing experience. Indie favorite Arcade Fire released their new single by letting fans click through the band’s clips.
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Los Angeles Times
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Nov 22, 07 10:33 PM CST
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The two parents who used MySpace to harass a teenage girl so relentlessly that she committed suicide are now the target of internet vigilantes, the Los Angeles Times reports. When prosecutors could not mount a case, angry neighbors posted the family's address, photos, and phone numbers on blogs. Their workplaces have been flooded with calls, protesters gather outside their house, and people shout "Murderer" as they drive by.
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Guardian (UK)
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Nov 19, 07 3:37 PM CST
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A diplomatic misstep by Spain's king has rung in a $2 million windfall: A ringtone of Juan Carlos asking Hugo Chavez "Why don't you shut up?" has been downloaded about 500,000 times. Many fans are student foes of the Venezuelan president. Several versions use actors to avoid copyright issues, but one lawyer says even using the expression might violate Juan Carlos' rights, the Guardian reports.
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Wired
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Nov 17, 07 9:13 AM CST
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Wikipedia founder Jimmy Wales is apparently going after Facebook and Google in the social-networking arena, Wired reports. Wales showed slides of his upcoming project during a speech in South Africa, and a tech blogger on hand described it as a "search/social networking hybrid" that incorporates elements of both internet powerhouses.
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New York Times
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Nov 16, 07 12:56 PM CST
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As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels like Blip.TV or Blame Society. The technique is different, with product placement at the heart of the strategy.
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Slate
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Nov 15, 07 4:01 PM CST
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If snail mail is going the way of the dodo, then it looks like, among teenagers, email is going the way of, well, the snail: half of all teens prefer instant messaging to old-fashioned emails; and while overall use increased six percent last year, e-missives among the "Facebook generation" dropped by eight percent, Slate reports.
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CNN
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Nov 15, 07 4:55 AM CST
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They may be the most brilliantly successful—or luckiest—or both—small group of entrepreneurs in history: PayPal alumni who, like founders Peter Thiel and Max Levchin, left the company to create $30 billion worth of innovation: YouTube, Facebook, Slide, Yelp, Digg, investment firms, philanthropies, solar-power companies, an electric car maker and a Mars colonization plan. Fortune Magazine infiltrates the "PayPal Mafia" for clues to their success.
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Fortune Magazine
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Nov 14, 07 2:10 PM CST
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A media player publicly released today organizes Internet video programs and translates their feeds, centralizing your online viewing experience. Miro handily “solves a problem you didn’t know you had,” says Fortune ’s Josh Quittner. Not only can you subscribe to channels or programs from any video portal—YouTube, Blip.tv, Revver—but Miro can cope with HD feeds and join difficult BitTorrent streams.
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PC World
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Nov 12, 07 2:00 PM CST
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Humor, embarrassment, obscenity, and silliness are a recipe for success in the age of YouTube. PC World clicks on the classics of a young medium: Bush and Kerry Sing "This Land Is Your Land": JibJab puts itself on the map. The Coke and Mentos Experiments: Geysers of soda set to music? Thumbs up. Back Dorm Boys: Two Chinese students passionately lip-synching to the Backstreet Boys' "I Want It That Way" create an instant classic.
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