(Newser) -
In 1999, CBS’ $6 billion, 11-year pact with the NCAA for rights to the men’s basketball tournament looked drastically overpriced to many analysts. But with Selection Sunday this weekend, the deal doesn’t seem so crazy, thanks to a prescient addition: new-media rights. CBS has nearly sold out its online ad inventory, the Wall Street Journal reports, and expects online revenue to amount to $30 million, up 30% from 2008.
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