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Apple's rise and fall...and rise again
Founded on April 1, 1976, by Steve Jobs and Steve Wozniak, Apple built the first personal computer in Jobs's parents’ Cupertino garage. The company grew rapidly until IBM introduced its own PC in 1981, decimating growth. When Jobs left the company in 1985, Apple continued as an also-ran, attempting to find other areas into which it could expand, even launching the first PDA, the Newton, in 1993. And while the Newton failed dismally, it presaged future innovation. When Apple purchased Jobs’s NeXT Computer in 1997, its maverick founder returned in triumph, setting about reintroducing a new version of the iconic Mac. Today, Apple is best known for its products outside the personal computing arena: from the rule-breaking iTunes online music store to the trendsetting iPod to, most recently, the hyper-anticipated iPhone.
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