(Newser) -
"If it bleeds, it leads" is a journalistic truism, but in the age of new media, the traffic-driving link is the gold standard. With aggregators and bloggers cherry-picking lively content, "since the hits are often coming for specific stories, and not the entire site, a blockbuster story that gets linked to, say, Drudge, is money in the bank," Michael Scherer writes for Time —the Swampland blog, of course.
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