(Newser) -
Honda is rolling out a fresh—and worthy—competitor to Toyota’s Prius, king of the hybrid market, writes Joseph P. White in the Wall Street Journal . The 2010 Insight will sell for just under $20,000, some $2,000 less than the most popular Prius model, and gets “minicar mileage” while offering enough room for a bike in the back seat. "Honda has already rattled the champ," writes White , "and the first round hasn't really begun."
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