One woman's racist rant has become another operator's business opportunity. A food takeout biz is adopting the "ching-chong" dig at Chinese students posted on YouTube that ended up driving political science junior Alexandra Wallace out of UCLA. The new Asian-run food delivery biz is named Ching-Chong-Ling-Long Takeout and aims to"provide UCLA students/staff with quality" foods. "We believe that the best way to combat intolerance is through a positive cultural experience mixed in with a healthy serving of humor," stresses an ad for the operation.
Though "well intentioned," takeout staffers are bound to "get sick" of the gimmick pretty quickly, notes Gawker. "Can you imagine how annoying the UCLA racists of the world would be, drunkenly ordering eggrolls from a place called "Ching Chong Ling Long" on a Friday night?" asks writer Maureen O'Connor. (Read more racism stories.)