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Best Online Shoppers: Tablet Users

... and store websites may change to accommodate them
By John Johnson,  Newser Staff
Posted Sep 28, 2011 9:03 AM CDT

(Newser) – Marketing in the modern age: It seems tablet users make the best online shoppers, reports the Wall Street Journal. Industry stats put the coveted "conversion rate" at 4% or 5% for tablet users vs. 3% for PC users. What's more, perhaps because tablet users tend to be wealthier, people who buy things with them tend to place bigger orders than those using a PC or smartphone.

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One theory is that tablet users get sucked in by eye-popping visuals on their touch screens. Whatever the reason, expect to see websites changing to accommodate them. "Every website in the world was built for a mouse," a Macy's exec tells the Journal. "We underline things to click. We are thinking about what that should look like in a touch environment." (Read more tablets stories.)

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