Next From Coke: Fruit-less 'Fruitwater'

It's made with Splenda, not fruit juice
By Kate Seamons,  Newser Staff
Posted Mar 20, 2013 9:23 AM CDT
Next From Coke: Fruit-less 'Fruitwater'
This product image provided by Coca-Cola shows a bottle of black raspberry flavored Fruitwater.   ((AP Photo/Coca-Cola))

The brouhaha over our soda problems belies a shifting beverage landscape: Water has grabbed the No. 1 beverage slot from soda, with Americans drinking 58 gallons a year of the former and 44 of the latter, per Beverage Digest via the AP. No wonder, then, that Coca-Cola is hitching its cart a little more tightly to the bottled-water bandwagon: The company will debut a calorie-free line of carbonated water called "Fruitwater" on April 1, reports the AP. Just don't expect any fruit or fruit juice in it.

The drink will be part of Coca-Cola's Glaceau unit, which claims Vitaminwater and Smartwater. While zero-calorie Vitaminwater versions contain stevia, Fruitwater will be sweetened with sucralose, aka Splenda. Like Vitaminwater, it'll be "enhanced with nutrients," in this case, B vitamins, magnesium, and zinc. Expect to pay $1 to $1.25 for a 16.9-ounce bottle; flavor options will include black raspberry, orange mango, strawberry kiwi, lemon lime, and watermelon punch. (Read more Coca-Cola stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.