American Apparel Posts Challenger Pic as ... Fireworks

Clothing company says sorry, blames foreign person
By Neal Colgrass,  Newser Staff
Posted Jul 4, 2014 1:54 PM CDT
American Apparel Posts Challenger Pic as ... Fireworks
A screenshot of American Apparel's tasteful Tumblr post.   (YouTube)

(Newser) – American Apparel posted a photo of the Challenger disaster as an image of fireworks, and then blamed ... a foreign employee for screwing up. So ousted CEO Dov Charney is the company's PR disaster? Well, the company duly apologized yesterday for posting a photo of the 1986 explosion, which killed all seven people on the NASA shuttle, Mashable reports. "The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event," posted American Apparel.

The Tumblr post—tagged "#Clouds" and "#Smoke"—was taken down of course, but screenshots got snapped in time. Meanwhile, Charney is still battling "vigorously" to keep his job, but Standard General, the company that lent him almost $20 million to increase his company share from 27% to 43% of retailer's stock, now says it may run the ship without him, the Los Angeles Times reports. "He will serve no role if he is deemed unfit," said Standard General, which added that its loan to Charney isn't "an endorsement of him." (Read about the alleged nude photos that sunk Charney at American Apparel.)

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