Coming Soon: 'Willie Nelson's Reserve' Weed

To be sold in Nelson-branded pot shops
By Evann Gastaldo,  Newser Staff
Posted Mar 27, 2015 11:01 AM CDT
Willie Nelson performs on stage at the 2015 MusiCares Person of the Year show at the Los Angeles Convention Center on Friday, Feb. 6, 2015, in Los Angeles.   (Photo by Vince Bucci/Invision/AP)

(Newser) – Looking for a weed recommendation? Who better to go to than Willie Nelson? Soon, you'll be able to buy "Willie's Reserve" marijuana, as the 81-year-old rolls out his own brand of pot and bongs, which will be sold at Nelson-branded stores in states where marijuana is legal. Willie's Reserve "was developed by his family ... we’re trying to extract ourselves from the goo of prohibition," Michael Bowman, the pot lobbyist acting as the brand's rep, tells the Daily Beast. "Really he wants it, at the end of the day, to envelop what his personal morals and convictions are," he continues.

The stores will also sell other strains of marijuana that meet Nelson's quality standards, says Bowman, who goes on to liken the planned outposts to Whole Foods: "Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon ... It’ll all fall under that umbrella of 'here's our core beliefs, and here's our mission statement.'" There's no exact word on when the pot will hit shelves or when Nelson's stores will open, but the rep promises "movement" within the next year. (Read more Willie Nelson stories.)

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