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Hershey's Will Start Selling Meat Bars

Yes, you read that right
By Kate Seamons,  Newser Staff
Posted Apr 26, 2016 6:21 AM CDT
Updated Apr 30, 2016 9:22 AM CDT
Hershey's Will Start Selling Meat Bars
No beef in this one.   (AP Photo/Charlie Riedel)

(Newser) – It's what every young child desperately saves his or her allowance for: the chance to go to the supermarket and buy a delicious Hershey's ... blueberry barbecue beef bar. Yes, that's a meat bar, though "we aren't going out there saying it is a meat bar," a Hershey's marketing VP tells the Wall Street Journal. "We're saying it is a Krave bar." For any non-dried-meat aficionados, Krave currently exists, it being a beef jerky line Hershey acquired in 2015 that turns out jazzed-up flavors like pineapple orange. The chocolate king's line of Krave protein bars, which debut in August, are geared toward the health-minded. "It is a very low-calorie, high-protein choice," Shane Chambers, the GM of Krave Pure Foods, told Food Business News last month.

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"It is all natural, has no preservatives, and features additional ingredients like fruit and ancient grains, like quinoa," continued Chambers. The Journal points to a slew of data that suggests the move is far from a fool's errand: Market-research firm IRI found that from 2010 to 2015, chocolate sales grew at a slowed pace of 4.2% a year, which is less than half of meat snacks' 10.4% annual rate. And Quartz reports there are new challenges among the chocolate set itself, including rising costs, heightened competition, and more consumer interest in "higher-end companies" with a "smaller-batch feel." (Hershey's Kisses underwent a major change in October.)

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