Hillary Clinton set the internet on [fire emoji] [fire emoji] [fire emoji] Thursday when she hit Donald Trump with what the Verge describes as "an old, but hardly stale meme." “Obama just endorsed Crooked Hillary," Trump tweeted. "He wants four more years of Obama—but nobody else does!” Clinton (or more likely her staff) quickly retorted: "Delete your account." The AP reports Clinton's tweet was retweeted 130,000 times in an hour. It had 260,000 retweets within five hours. The AP says it could be the most retweeted tweet ever. PC Magazine calls it “a perfectly phrased social media salvo” and dubs it the start of the "meme campaign."
"'Delete your account' is used when someone has tried to be funny on Twitter—for example, by attempting to land a sick burn—and failed," Vox explains. It argues Trump's tweet wasn't "his strongest material," earning himself a "delete your account." Fusion quickly added Clinton's tweet to its list of the best all-time uses of the meme. A number of public figures tried to ride Clinton's social-media coattails, with Reince Priebus tweeting to Clinton, “If anyone knows how to use a delete key, it’s you.” Anthony Weiner chimed in: "Too late for some of us." (Read more memes stories.)