KFC Ad Seen as Mocking Neymar's Theatrics

Shows a soccer player rolling and rolling and rolling ...
By Jenn Gidman,  Newser Staff
Posted Jul 6, 2018 2:03 PM CDT

Neymar's histrionics on the soccer field have become legendary, but now they may also prove lucrative—at least for KFC South Africa, if its latest ad draws people into its restaurants. Fortune reports on the chain's minute-long spot, which shows a soccer player flailing and rolling after he falls during a play. He rolls right out of the stadium, through town, and right to the door of KFC, where he's suddenly able to stand to place his order. See it here. The spot doesn't reference Neymar by name, but the Brazilian superstar has been known to do some theatrical rolls of his own—see here. Sports Illustrated and USA Today think KFC is clearly mocking Neymar, though EWN suggests the ad came out at the start of the tournament, prompting it to ask, "Did KFC Predict Neymar Flopping"? (Read more Neymar stories.)

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