Money / IHOP IHOP: Yep, We 'Faked' Our Own Name Change Chain confirms it was a 'publicity stunt' By Newser Editors and Wire Services Posted Jul 10, 2018 8:21 AM CDT Copied An IHOP sign, not IHOb. (AP Photo/Alan Diaz, File) (Newser) – IHOP has come clean. The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu. (Everyone pretty much knew that anyway.) The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website, and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef, per the AP. On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday. On Twitter, the company said, "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)."