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(Newser) – In a world where our texting shorthand includes "BRB," "LOL," and "K," is it any surprise that we now have brands calling themselves WW, RH, and KFC? USA Today reports on eight companies that have truncated or otherwise modified their original monikers, for various reasons. The newspaper notes that some of the new names were abbreviations customers already used; on the flip side, other refreshed labels just aren't catching on as easily. Read on to see what some of the most well-known companies in America used to go by:

• Current name: Starbucks; old name: Starbucks Coffee, Tea, and Spices
• Current name: Dunkin'; old name: Dunkin' Donuts
• Current name: KFC; old name: Kentucky Fried Chicken
• Current name: WW; old name: Weight Watchers
• Current name: Apple; old name: Apple Computers
• Current name: RH; old name: Restoration Hardware
• Current name: Walmart; old name: Wal-Mart
• Current name: Tesla; old name: Tesla Motors

(Read more name change stories.)