Put Your Virtual Tiger Up Against the Real Thing

Gamers get chance to face in-the-flesh stars in Xbox confrontation
By Nick McMaster,  Newser Staff
Posted Aug 29, 2008 6:03 PM CDT
Put Your Virtual Tiger Up Against the Real Thing
Peter Clay, Vice President, Gillette Grooming, Gillette Champion Tiger Woods, and Peter Moore, President, EA SPORTS announce a strategic business partnership between Gillette & EA SPORTS in New York City on Wednesday, August 27th. The global partnership will include marketing efforts in more than 20...   (AP Photo)

(Newser) – Shaving giant Gillette has announced a partnership with Electronic Arts to sponsor an online gaming tournament where the prize will be competing against real-life sports stars, the Boston Globe reports. Tiger Woods, Roger Federer, and Derek Jeter are the celebrity champions, who will be challenged by players on the Xbox 360’s Tiger Woods PGA Tour, NASCAR, Madden NFL, NBA Live, and FIFA Soccer. (Read more Electronic Arts stories.)

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