X

Here Comes Kid Rock Beer

By Harry Kimball,  Newser Staff
Posted Feb 17, 2009 5:18 PM CST

(Newser) – The auto industry may be tanking, but Michigan has a new small-scale savior: Kid Rock Beer. A Michigan brewery has landed a tax credit to produce a line of beer with the rocker's name and image, the Detroit Free Press reports. It's expected to create about 400 new jobs in the state, and the beer should be in stores by mid-spring.

story continues below

“He’s working on designing the beer, he’s giving me direction, he’s tasting the beers,” said the owner of the Michigan Brewery Company, referring to Kid Rock. “It’s his idea, it’s his concept. I’m just working with him to make it happen.” (Read more Michigan stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X