Manufacturers of eco-friendly products are finding themselves in the green despite the sputtering economy, Advertising Age reports. One research company reports 458 launches of products that claim to be sustainable or environmentally friendly in 2009, a trend that—if it holds—would triple the number of green launches last year and more than double the number in 2007.
“The good news is that in general these products are faring better than most categories,” said the CEO of Seventh Generation, a green-products company that enjoyed a 50% rise in sales last year and a 20% year-over-year rise in March. The success in the sector is attributed to a growing appeal outside the reliable “eco-enthusiast” demographic, where sales have been generally flat. (Read more eco-friendly stories.)