6 Stories

World's Biggest Booze Maker Adds Nutrition Labels

Smirnoff, Guinness to come with calorie counts

(Newser) - There aren't many vitamins in vodka, but Smirnoff maker Diageo plans to add nutrition and calorie-count labels like those found on food to its drinks anyway, in what it says is a first in the industry. The company—the world's biggest spirits maker—says it plans to work... More »

Smirnoff Squashes Icing Site

Bros take a knee; site takes a hike

(Newser) - Bros Icing Bros has gotten an icy reception from Smirnoff. Though many assumed the company had jumped on the viral bandwagon and was secretly behind the sweeping-frathouses-by-storm drinking game —in which one bro creatively surprises another bro with a bottle of Smirnoff Ice, forcing him to take a knee... More »

Vodka Wins Protected Status

Meaning the watered-down spirit 'Vodkat' is out of luck, needs new name

(Newser) - Watered-down vodka-like spirits can't use vodka-like names, a British judge ruled yesterday. He ruled in favor of Smirnoff maker Diageo and ordered the producers of "Vodkat"—a 22% strength spirit made from a mix of vodka and neutral fermented alcohol—to find a new name for their drink.... More »

FDA Demands Safety Data on Energy Drinks With Alcohol

Companies have 30 days to comply

(Newser) - The FDA has taken action against companies that make alcoholic energy drinks, giving the firms 30 days to provide evidence to support their claim that caffeine and booze are a safe combination. A group of concerned scientists have said there is no evidence to support the claim that the drinks... More »

Diddy May Hawk Guinness, Too

(Newser) - Diddy may be mixing beer with his vodka soon. Rapper-pitchman-entrepreneur Sean Combs is in talks to help market Guinness and Red Stripe, sources tell Advertising Age. Combs has already worked with Diageo, the British company behind the brews, on its Ciroc vodka brand. If the deal goes through, Combs would... More »

An Absolut Blockbuster

Maker of top-selling Smirnoff eyes second-place Swedish brand

(Newser) - British beverage conglomerate Diageo, maker of best-selling vodka Smirnoff, is “very interested” in acquiring Sweden’s Absolut, the world’s second-largest vodka. Diageo says it isn’t worried about anti-trust problems, although its CEO tells Reuters “complexity will vary from market to market.” One easy market would... More »

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