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The Ocean Is Changing Color
The Ocean Is
Changing Color
new study

The Ocean Is Changing Color

Scientists detect shift in most of world's oceans, and they point the finger at a warming climate

(Newser) - The ocean's color isn't what it used to be. In a study in Nature , scientists say they've detected a color shift in 56% of the world's oceans over the last 20 years, reports . And while seawater can be a variable thing, the pace of...

Pantone Names Its 2020 'Color of the Year'

They say choice has nothing to do with Democrats

(Newser) - In these uneasy times, as we move along to a new decade, the Pantone Color Institute has reached back in time to calming, confident Classic Blue as its color of the year for 2020. The color is an anchor offering stability, constancy, and connection, said Laurie Pressman, vice president of...

Earth's Oldest Known Color Is Found
Earth's Oldest Known
Color Is Found

Earth's Oldest Known Color Is Found

It's 1.1 billion years old, and pink

(Newser) - Billion-year-old rocks pulled from deep below the Sahara Desert have revealed the earliest colored molecules found on Earth. They aren't black, brown, or even green. Instead, think pink. Nur Gueneli of Australian National University was examining molecules from crushed rocks discovered a decade ago by an oil company drilling...

Pantone's Color of the Year Evokes 'Counterculture Flair'

Congratulations, 'Ultra Violet'

(Newser) - What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra Violet," its color of the year revealed Thursday. The color wasn't...

A Classic Crayon Is Getting Cut
Crayola Is Axing
a Classic Crayon

Crayola Is Axing a Classic Crayon

But it's making us wait until Friday to see its 'new, exciting color'

(Newser) - Expect to see a lot of single crayons appearing on eBay: For the first time in its history, Crayola says it will retire one of the crayons in its classic 24-count box, meaning the color will no longer be used in any Crayola products, reports PIX11 . Will it be carnation...

After Bitter Election, Color of the Year Aims to 'Revive'

Pantone's choice for 2017 is 'greenery'

(Newser) - Kermit the Frog will approve of Pantone's color of the year for 2017. It's "greenery," "a fresh and zesty yellow-green shade" similar to chartreuse that might also remind you of Granny Smith apples or grass. Fast Company —which likens greenery to the color of...

Chemists Stumble on First New Blue in 200 Years

Pigment also makes possible a new spectrum of colors that could be mixed using it

(Newser) - Back in 2009, a materials science professor and his students were, in a sense, playing with fire in a lab at Oregon State University—well, mixing chemicals and heating them to temperatures above 2,000 degrees anyway—when they accidentally created a new blue. The happy accident occurred during an...

Having Trouble Concentrating? Time to Repaint Your Room

Bright reds and yellows can improve studying

(Newser) - Is your kid having a hard time concentrating on her homework? It might be time to repaint her room, according to a new study out of Australia. Science Network WA reports researchers found that brightly colored rooms—specifically ones that are red or yellow—help students study better. “The...

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue...

Bedbugs Actually Prefer Certain Colors

Like other insects, bedbugs appear to gravitate toward red and black

(Newser) - If you want to keep the bedbugs from biting, one possible deterrent may come in the form of home decorating—because bedbugs, as researchers at the University of Florida have found, seem to have strong color preferences. Reporting in the Journal of Medical Entomology , they note that the bloodsucking pests...

Got the Blues? You're Less Likely to See This Color

Sad people less likely to identify colors on blue-yellow axis: study

(Newser) - Got the blues? You probably aren't seeing blues clearly. That's the takeaway from a new study that finds how a person views the color blue may actually depend on mood, reports Medical Daily . Not all colors were affected in the same way. Researchers at the University of Rochester...

How Chameleons Really Change Their Color
 How Chameleons Really 
 Change Their Color 

How Chameleons Really Change Their Color

New study finds it isn't just pigments

(Newser) - Chameleons may not be the only creatures on the planet capable of shade shifting, but they're probably the best at it—panther chameleons in particular. They can go from green and blue hues to yellow and red ones in a matter of minutes, and scientists say they now think...

Van Gogh's Reds Aren't What They Used to Be

Researchers find 'missing link' explaining changing colors

(Newser) - Look at a Van Gogh painting today, and you're not quite getting the full effect. Reports in 2013, as cited in the Guardian , revealed that the paintings were fading; studies have found yellows are turning brown. The color red is also posing a problem in works like Wheat Stack ...

That White Mug Makes Your Coffee Taste Bitter

 That White Mug 
 Makes Your Coffee 
 Taste Bitter 
in case you missed it

That White Mug Makes Your Coffee Taste Bitter

Cup color can affect flavor, study says

(Newser) - Forget the latest pour-over trend. A much simpler method could improve the taste of your coffee: To make it less bitter, it may be that all you need to do is change the color of your mug, researchers say. Psychology researcher George Van Doorn got the idea for his experiment...

Meet the Woman Who Can See 100 Times the Colors You Can

Concetta Antico is a tetrachromat: her eyes have four cones

(Newser) - If you're a tetrachromat—which, odds are, you aren't—you can see more colors than the rest of us, thanks to an extra structure in your eyes. The structure, known as a cone, detects certain light wavelengths. With three cones, most of us can see about a million...

Women Feel Threatened by Peers in Red

 Women Feel 
 Threatened by 
 Peers in Red 
study says

Women Feel Threatened by Peers in Red

Both men and women link color to sex

(Newser) - Researchers know that guys tend to find women in red to be alluring; now, they're investigating how women react to the color. Research headed by a University of Rochester psychologist finds that women see others wearing red "as if these other women are actively advertising" sexual availability. For...

2014's Color of Year: 'Radiant Orchid'

Pantone predicts pinky-purple will be the go-to color for 2014

(Newser) - The reign of emerald green is at long last over: Pantone has chosen 2014's color of the year, and it's what most would call a pinkish purple. Pantone, however, labels it "radiant orchid," and the Wall Street Journal reports that you'll soon see the shade—...

Hot Chocolate Actually Tastes Better in This Mug

...because it's orange

(Newser) - Should you decide to treat yourself to a steamy cup of Starbucks hot chocolate this winter, here's a tip: You'll enjoy it more if you take it home and pour it into an orange mug. Cream-colored will do, too. That's the conclusion of researchers, who decided to...

Next Year's Hottest Color Is ...

Orange is bold and upbeat—but may not last

(Newser) - Orange is making a comeback in everything from dishware to dresses to eyeliner in 2012, the Wall Street Journal reports. Don't quite believe it? Well, Sephora is designing orange eyelashes from feathers, and Pantone is calling "tangerine tango" the color of the year. It apparently boosts sales, too:...

Cadbury Wins Official Rights to Its Signature Purple Color
 Cadbury Now Owns This Color 

Cadbury Now Owns This Color

Defeats Nestle in war over classic purple

(Newser) - It took a three-year battle, but Cadbury has finally won the official rights to its historic purple color. The candy company had the color, pantone 2865c, trademarked in 2008, but Nestle said the color wasn’t unique enough to deserve a trademark. Now UK officials have ruled that the shade...

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