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Pantone Names Its 2020 'Color of the Year'

They say choice has nothing to do with Democrats

(Newser) - In these uneasy times, as we move along to a new decade, the Pantone Color Institute has reached back in time to calming, confident Classic Blue as its color of the year for 2020. The color is an anchor offering stability, constancy, and connection, said Laurie Pressman, vice president of...

Pantone's Color Pick for 2019: a 'Big Hug'

'Living Coral' is a 'life-affirming' hue inspired by the environment

(Newser) - It's that time again, when a "secret cabal" reveals the hue we saw everywhere over the past 12 months and will likely continue to see into the new year. And the 2019 Pantone Color of the Year is … "a peachy shade of orange with a golden...

Pantone's Color of the Year Evokes 'Counterculture Flair'

Congratulations, 'Ultra Violet'

(Newser) - What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra Violet," its color of the year revealed Thursday. The color wasn't...

Crayola Names Its Newest Color
Crayola's Newest
Crayon Gets a Name

Crayola's Newest Crayon Gets a Name

Bluetiful will debut later this year

(Newser) - It's Bluetiful. Crayola announced the name of its new blue crayon Thursday, with Bluetiful being the top pick of fans after two months of online voting, per the AP . The name beat out Dreams Come Blue, Blue Moon Bliss, Reach for the Stars, and Star Spangled Blue. The crayon-maker...

Can You Name 'Light Blue' Using Just One Word?

The Japanese call light blue "mizu," or water

(Newser) - In Japan, there are a dozen basic colors that almost everyone in a recent survey was able to name using one word. And 11 of them—black, white, gray, blue, green, yellow, red, purple, brown, pink, and orange—all overlap with the basic colors Americans can describe in one word....

Artists' Feud Over 'Blackest Black' Escalates

The guy hoarding it somehow got his hands on 'pinkest pink'

(Newser) - Ever since British-Indian sculptor Anish Kapoor was granted exclusive rights to the color "Vantablack," the world's blackest black that was developed by tech firm Nanosystems and can absorb more than 99% of light, other artists have been up in arms. One paint fight actually broke out between...

After Bitter Election, Color of the Year Aims to 'Revive'

Pantone's choice for 2017 is 'greenery'

(Newser) - Kermit the Frog will approve of Pantone's color of the year for 2017. It's "greenery," "a fresh and zesty yellow-green shade" similar to chartreuse that might also remind you of Granny Smith apples or grass. Fast Company —which likens greenery to the color of...

Having Trouble Concentrating? Time to Repaint Your Room

Bright reds and yellows can improve studying

(Newser) - Is your kid having a hard time concentrating on her homework? It might be time to repaint her room, according to a new study out of Australia. Science Network WA reports researchers found that brightly colored rooms—specifically ones that are red or yellow—help students study better. “The...

Why Blue Tarantulas Are Baffling

Why are their hairs so blue?

(Newser) - Next time a big, blue tarantula comes crawling over, just ask yourself, "Why is it blue?" At least that's what a group of researchers did, and they realized it's a tough question, National Geographic reports. The Verge reports there are at least 40 tarantula species that are...

For Success on Pinterest, Choose Your Colors Well
For Success on Pinterest, 
Choose Your Colors Well
study says

For Success on Pinterest, Choose Your Colors Well

Researchers say red, pink, and purple get repinned the most

(Newser) - When it comes to Pinterest, colors matter. Researchers analyzed about 1 million posts on the site and found that images heavy on red, pink, or purple were repinned the most, reports . By contrast, those with black, yellow, green, or blue fared the worst, according to the study in...

Someday, You May Change Color of Your Clothes Octopus-Style

Scientists develop material that mimics cephalopods' tricky feat

(Newser) - Scientists have taken the first rudimentary step toward developing a material that can do what octopuses and squid have mastered: change color on a whim. Researchers at the University of Houston and the University of Illinois at Urbana-Champaign "developed a flexible pixellated sheet that can detect light falling upon...

Woman Stabs Fiance Over Wedding Colors

Krysta James charged with criminal domestic violence

(Newser) - Planning a wedding can be stressful. So stressful, in fact, you might feel the need to ... stab your fiance? Police say a South Carolina couple were discussing their upcoming wedding on Christmas Day when an argument broke out over the wedding's color scheme. When the groom-to-be tried to leave...

Upside to Drought: Gorgeous Fall Leaves

Less water leads to less chlorophyll and more colors

(Newser) - The lack of rain this year could elicit a dazzling side effect in the fall: exceptionally colorful leaves. That's because below-average rainfall in the Northeast may cause trees to shut down production of a chemical called chlorophyll earlier than usual. Without it, various pigments like carotenes and xanthophyll (yellow...

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