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TUESDAY, FEBRUARY 9, 2010
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OFF THE GRID

The Wall Street Journal Is Really, Really Mad at Us

Apr 6, 09 | 9:33 AM   byMichael Wolff
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Robert Thomson, Murdoch’s editor of the Wall Street Journal, thinks Newser is a tapeworm. Newser and other news aggregators are “parasites or tech tapeworms in the intestines of the Internet," he told The Australian newspaper. This is doubly amusing to me because when I was writing my biography of Murdoch, I'd refer to Thomson, a smirking, sallow-faced Aussie with a fetishistic devotion to both Rupert Murdoch and skinny ties, as “the tapeworm.”

What Thomson means, of course, is that Newser and its fellow Internet news aggregators are eating the Journal’s lunch. And this is certainly true. Thomson is now part of the new old media backlash, which is suddenly, a day late and a dollar short, saying content ought to be paid for.

He’s even issuing strange, apocalyptic sorts of threats: “There is a collective consciousness among content creators that they are bearing the costs and that others are reaping some of the revenues—inevitably that profound contradiction will be a catalyst for action and the moment is nigh.”

It would, of course, have been smart if Thomson, along with his patron, Murdoch, had realized that the Journal and all other newspapers had technological competitors, tapeworms or otherwise, that would profoundly undermine the traditional news business before buying the WSJ. That deal cost Murdoch $5.6 billion in cash and another $30 billion in share price value, making it the most expensive newspaper in history and the biggest blunder of Murdoch’s career.

So Thomson is full of sour grapes. He clawed his way up to the top of the financial news pyramid, only to find it ready to turn to dust.


(AP Image)

Indeed, the point of his rant against the aggregators is pure helpless, and hapless, fury. The world has changed and he, like so many people on Wall Street, made a bad bet—and he can’t do anything about it.

Still, monopolists, when they lose their monopoly, always go through a period of believing there’s a way to get it back. He envisions newspapers, all together, sitting down at a big table and making certain decisions about how they will regard aggregators. This has the timbre and quality and ridiculousness of the way people in the music business used to talk.

Here’s the long and short of it: There is not less news, there is more news; the value of information is going down because technology has made it so much more plentiful; the Wall Street Journal no longer has a monopoly on data, access, diligence, research, understanding, consistency, or reliability. The WSJ and the New York Times and every other newspaper can fold and we here at Newser will still be sorting through vast quantities of news, opinion, and analysis. The mountain of information only gets bigger.

And if newspapers follow the Journal model and wall off their content with subscription fees, we’ll do what we do now with the WSJ site. We'll buy a subscription and then we'll summarize whatever they’re charging for, bringing their way-too-long and gassy prose down to Internet size—so you can, in other words, read less, and know more—and we'll give it to you for free.

More of Newser founder Michael Wolff's articles and commentary can be found at VanityFair.com, where he writes a regular column. He can be emailed at michael@newser.com

9 comments
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smart_reader
Apr 6, 09 10:43 AM CDT
First the NY Times, now the WSJ. Both leading publications - that you so often use as sources - have an issue with Newser. Maybe they have a point somewhere? They do spend lots of time and money to produce the content that Newser conveniently "lifts" off their pages and presents here after a minimal re-write. The claim that you'd do just fine without the leading content creators is ridiculous. After all, why don't I see articles by Blogger Joe or my uncle's Twitter stream on Newser? Virtually ALL your content comes from established "old" media. Reply
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DeniseVB
Apr 6, 09 12:33 PM CDT
Funny the WSJ is complaining, as I'm sure sites such as Newser send them traffic which brings THEM ad money too. I believe you're well within Fair Use and always provide a source. The print media is failing because they have a crappy product, but I guess they have to tell their shareholders something! After 22 years, I'm letting my Newsweek subscription die. Is it because of sites like Newser? No. It's because I seek information without all the O'slobber. Reply
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NewserFan
Apr 6, 09 12:59 PM CDT
I love the situational irony of 2 "Ads by Google" below your column pitching WSJ. Reply
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ethical_person
Apr 6, 09 2:27 PM CDT
Face it, Wolff. You are a tapeworm feeding off the newspapers -- I think it's time for the papers to stop letting aggregators take their content for the little royalities that it brings. Then you may have to pay out for reporters and payroll insurance and all of that jazz that means you will have to ask your readers to pay for your "summarizations" of the news that they then have to go to the real news sites to get the whole story. I enjoy Newser, but your sickening self-satisfied editorials that sit right next to the opening stories just infuriates me. Newspapers will outlive Newser, whether in print or online, but they should make darn certain that you can't pay Lexis Nexis or some other aggregator for THEIR content. Rupert, are you listening? Stop the content sharing and watch these pop news-sites fail!!!! Reply
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gpost
Apr 6, 09 3:41 PM CDT
Michael, I am a fan of newser and like what you do, but don't let your web traffic inflate your ego anymore than it already is. "Here’s the long and short of it: There is not less news, there is more news" Your comment above is absurd, today as in 10 years ago the "news" is still being reported by the same institutions as before; the AP, Reuters, AFP & leading Newspapers like the WSJ. They do the reporting, they have the credibility to break stories and they incur the financial costs of journalism. There are indeed more websites like yours to grab the news, because lots of websites purchase the rights to post AP & Reuters stories on their site because they know it brings in SEO traffic. However guys like Murdoch are right to call people like yourself out and sucking the blood out of the current institutions of professional journalism. Put it this way, if newser died tomorrow, another one would spring up and replace it no problem. If the NYT or WSJ died tomorrow American democracy would be put on thin ice. (If you don't know why a independ free press is important for democracy, read a book!) Get over yourself Micahel newser isn;t important for a free society professional institutions like the AP and WSJ are, they do the work you just piggy back off them. Reply
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amused
Apr 6, 09 7:43 PM CDT
"Funny the WSJ is complaining, as I'm sure sites such as Newser send them traffic which brings THEM ad money too" Perhaps. But Google and other aggregators profit from headlines sent from much smaller newspapers around the world, and local advertisers are not stupid: Getting an extra hundred thousand clicks means nothing if they are all out-of-market eyeballs. It's like me coming around and taking your car, using it for awhile, and telling you it's all fine because I'm paying you in marbles. Really, the buyer gets to decide the currency after deigning to acknowledge there's actually value being transferred? This "information wants to be free" nonsense is exactly that, nonsense. Go down to your Starbucks and tell them the coffee wants to be free. Then go to Adidas and tell them footwear wants to be free. Tell Bill Gates computers want to be free. When they all agree, come see me about the information I work hard to produce every single day. The free ride is over, boyo. Make a buck off information and you're going to pay somebody, somewhere, for going out to get it. The great parasite purge has begun. Reply
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JonmarkP
Apr 6, 09 8:44 PM CDT
The Wall Street Urinal is not worth quoting on any subject I've ever seen. It's corporate propaganda, nothing more. Reply
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ethical_person
Apr 7, 09 11:19 AM CDT
jonmark: you sound like a font of wisdom. Let's hear more of your musings, since you are obviously a person of intelligence and discernment -- NOT!!! Reply
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TedR
Apr 8, 09 6:51 AM CDT
Michael, Love your work. Loved the Mudoch book. Amazing. Point of order. There is not more news....I would wager the number of interesting human endeavors has not changed much in the last 15 years of the web.....but there is more distribution...and it is nearly costless and frictionless.....the distribution and velocity of news and information has increased exponentially....that is the newspaper industry's problem. I would also wager that the VALUE of information has actually increased, but the price which we are willing to pay, and advertisers are willing tyo pay, is declining due to the over supply in the marketplace and the breakdown of old media monopolies. Reply
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OFF THE GRID is about why the news is the news. Here are the real motivations of both media and newsmakers. Here's the backstory. This is a look at the inner workings of desperate media, the inner life of the publicity crazed, and the true meaning of the news of the day.

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